TrendingOct 05
in Korea

• 01

  Laneige x Matin Kim Neo Cushion back at No. 1 — same edition at Nos. 1, 12 and 19

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [October Olive Young Pick / Matin Kim Edition] Laneige x Matin Kim Neo Cushion Muy 15g set (+duffel bag, ₩47,000 → ₩46,200) is No. 1 (No. 3 on Oct 4). The limited-edition trio (cushion/powder/tint), No. 1 on Oct 4 (from ₩28,200), fell to No. 12, and the Essential Blurring Finish Powder set (+pouch) to No. 19 (No. 12 on Oct 4). In the daily ranking, tallied over a full day, the Neo Cushion is No. 1, the trio No. 3 and the powder No. 8. Thirty-seven products in the top 100 carry 'October Olive Young Pick' in their names (36 on Oct 4).

  NEW#01Cushion
• 02

  Hanyul Ssukpanten capsule cream at No. 2 — launched Sept 30

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [October Olive Young Pick][NEW] Hanyul Ssukpanten Repair Soothing Capsule Cream 60ml set (+31ml, ₩30,000 → ₩22,000) is No. 2. The same line's Ssukpanten Repair Hydro-Dressing Soothing Bubble Serum set (+15ml cream, ₩21,000) is No. 28, and the [1+1] Hanyul Mugwort Cica Pad refill set is No. 54. According to Pointe Economy (Sept 30), Amorepacific's Hanyul launched the 'Ssukpanten Intensive Repair Soothing Line' (capsule cream and bubble serum) on Sept 30, listing Hwanghae mugwort leaf water as the first ingredient and adding dexpanthenol, which turns into vitamin B5.

  NEW#02진정New
• 03

  Jung Saem Mool Nuder BB at No. 3 — today's special deal

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [NEW / complementary-color pairing] Jung Saem Mool Essential Skin Nuder Recover BB, 3 shades (₩33,000 → ₩27,060), is No. 3 as today's special deal. The same brand's [mini cushion included] Essential Skin Nuder Cushion limited set (₩39,360) is No. 70. Sixteen of the top 100 products are today's special deals.

  NEW#03Base makeupNew
• 04

  Mediheal Essential Mask holds No. 4 — eight Mediheal products in the top 100

  The [No. 1 for 15 straight years] Mediheal Essential Mask 10/10+1 sheet sets, 7 types (from ₩20,000 → from ₩9,900), is No. 4 in Olive Young's real-time ranking at 10 a.m. Oct 5 (same as Oct 4; No. 2 daily). Mediheal now has eight products in the top 100 (five on Oct 4) — [October Olive Young Pick] Derma Toner Pad Seoul Edition No. 25, Madecassoside Derma Serum Seoul Edition No. 62, Collagen Capsule Patch (incl. Retinol Seoul Edition) No. 66, Essential Mask single sheet No. 76, Hyper Gel Mask No. 84, Derma Toner Pad 200 sheets No. 90, and the [Yang Hyeon-jong PICK] Madecassoside Moisture Sun Serum No. 98.

  NEW#04Sheet mask
• 05

  Derma:B ceramide body lotion at No. 5 — RESCENE Wonyi photo cards from Oct 5

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the Derma:B Daily Ceramide Body Lotion 560ml (₩22,000 → ₩15,900) is No. 5, the Daily Ceramide Body Wash 1000ml in two scents (₩15,400) No. 11, and the 200ml body cream No. 75. According to Sports Seoul (Oct 1), Neopharm's Derma:B rebranded with Wonyi of girl group RESCENE as its model and launched a new 'Daily Ceramide' line; from Oct 5 to 12, shoppers buying Derma:B on the Olive Young online mall get a limited Wonyi photo card. The Bioga back-acne body wash, No. 2 on Oct 4, is out of the real-time top 100 (No. 7 daily).

  NEW#05BodyNew
• 06

  Hair — Unove hair mask No. 6, Klorane scalp serum No. 10

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [October Olive Young Pick / No. 1 for 4 years] Unove Deep Damage Repair Hair Mask 320ml double/duo set (₩42,000 → ₩27,900) is No. 6, and the [scalp anti-aging ampoule] Klorane Quinine Scalp Serum 100ml twin set (₩57,000 → ₩42,000) is No. 10. Klorane's Quinine Edelweiss Shampoo double set is No. 50 and Unove Silk Hair Oil Essence No. 46; with Labo-H Scalp Strengthening Shampoo (Monchhichi) at No. 24, Dr.Groot Aqua PDRN Volume Ampoule Shampoo at No. 49 and Ryo Root:Gen Scalp Essence at No. 53, eight hair and scalp products are in the top 100.

  NEW#06헤어New
• 07

  Barrier — La Roche-Posay Cicaplast at Nos. 7 and 9, Easydew out of the real-time top 100

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [daily barrier care] La Roche-Posay Cicaplast Multi Repair Cream 100ml set (₩52,000 → ₩37,400) is No. 7 and the [damaged-barrier care] Cicaplast Baume B5+ 100ml set (₩41,000 → ₩29,700) No. 9, both today's special deals. La Roche-Posay has five products in the top 100, including Cicaplast Baume B5+ 200ml at No. 33 (No. 56 on Oct 4) and Hyalu B5 cream No. 47 and serum No. 58 (today's special). Illiyoon Ceramide Ato Lotion is No. 71 (No. 83 on Oct 4) and Cetaphil cream 453g No. 44. Easydew Downtime Ointment Gel (No. 8 on Oct 4) and Aestura Atobarrier365 Cream (No. 61) are out of the real-time top 100 but No. 4 and No. 36 in the daily ranking.

  NEW#07Season change
• 08

  Yusimol x Hunter at No. 8 — still top 10 after the deal ended

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [NEW Yusimol x Hunter] limited collab-merch Yusimol bestseller sets, 9 types (₩46,600 → ₩13,900–₩35,900), are No. 8 (No. 6 on Oct 4; No. 5 daily). The [Olive Young Pick][Yusimol x Hunter] 3-way string bag + original signature 4-pack (₩35,400), absent from the top 100 on Oct 4, is back at No. 27 as today's special deal.

  NEW#08Oral care
• 14

  Dominas cream No. 14 · sun cushion No. 9 → 31

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [October Olive Young Pick] Dominas Cream Rx 30ml set (+5ml×2, ₩46,000 → ₩33,900) is No. 14 (No. 19 on Oct 4), and the [October Olive Young Pick] Dominas Sun Cushion Rx 15g (₩44,900 → ₩34,900) No. 31 (No. 9 on Oct 4). The sun cushion's price rose ₩1,000 from ₩33,900 on Oct 4.

  NEW#14sun cushion
• 15

  Character and edition month — CLIO Pungnyeon Dabang at Nos. 15, 32, 55; Onion Kung-ya and Nureongi return

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), three items from CLIO's autumn 'Pungnyeon Dabang Edition' made the top 100 — [NEW / October Olive Young Pick] Crystal Glam Tint (today's special, ₩11,700) No. 15, Pro Eye Palette Air (today's special) No. 32 and Kill Cover Founwear Cushion No. 55. According to Ilyo Seoul (Sept 23), CLIO held the edition's launch event with ALLDAY PROJECT at Seoul Forest on Sept 22. The [October Olive Young Pick / Monchhichi] Labo-H Scalp Strengthening Shampoo is No. 24 (No. 22 on Oct 4) and its Hairline Ampoule No. 100; the [Joan & Friends] Banila Co cleansing balm is No. 40 (No. 41 on Oct 4). The [Onion Kung-ya] Senka whip facial wash and [Nureongi collab] Zeroid Intensive Cream, out of the top 100 on Oct 4, are back at Nos. 72 and 94, and the [Troll collab] Lilyeve exosome ampoule is No. 82 (No. 44 on Oct 4). The Heart Percent Inimini, Mixsoon Bubble Bobble and Too Cool For School Whig Hush editions are out of the real-time top 100.

  NEW#15에디션

• Anpanman collab, day 5 — five in the top 100, Odroi at No. 30 leads

  According to Herald Economy and Money Today (Oct 1), more than 30 brands join Olive Young's Anpanman collaboration from Oct 1 to 31 with limited packaging, plus pop-ups at Olive Young N Seongsu, Myeongdong Town and Busan Nampo Town. In the real-time ranking at 10 a.m. Oct 5, five top-100 product names include 'Anpanman' (eight on Oct 4). The [Anpanman collab] Odroi pore-tightening cream is No. 30 (No. 17 on Oct 4), Listerine Cavity Care No. 38 (No. 18 on Oct 4), Studio17's five Anpanman items (today's special) No. 45, the Aromatica feminine wash (today's special) No. 73 and Studio17's eye-makeup brush set No. 96. In the daily ranking, Listerine is No. 17, the Balsitja foot shampoo No. 43 and the Banila Co no-glue eyelashes No. 52.

  NEW5개Anpanman

• Sanrio collabs go from two to three — Hello Kitty lotion No. 29

  At 10 a.m. Oct 5, three products in Olive Young's real-time top 100 carry Sanrio characters (two on Oct 4). The [October Olive Young Pick] Johnson's Hello Kitty Beauty Lotion 500ml (₩22,900 → ₩12,900) is No. 29 (No. 28 on Oct 4), the Torriden Dive-In serum refill set (+magnet doll, Cinnamoroll) No. 69 (No. 36 on Oct 4), and the [Sanrio collab] Goodal Houttuynia Calming Blemish Cover Sun BB (₩22,000 → ₩17,900) is new at No. 74.

  NEWSanrioIP collab

• 'Hwajalmeok' drops from eight to three — Odroi Anpanman cream at No. 30

  At 10 a.m. Oct 5, three product names in Olive Young's real-time top 100 include 'hwajalmeok' (makeup-ready skin; eight on Oct 4). The [Anpanman collab][pores/hwajalmeok] Odroi pore-tightening cream double set (₩56,000 → ₩35,900) is No. 30 (No. 17 on Oct 4), the [October Olive Young Pick / 3-second hwajalmeok] Arocell Super Collagen Bubble Serum Mask No. 56 (No. 31 on Oct 4), and the [Park Bo-young PICK / hwajalmeok mist] Menokin Quick Glow Bubble Capsule Mist No. 77. Innisfree's barrier sun serum (No. 45 on Oct 4), Paula's Choice BHA liquid (No. 63) and the Biodance serum (No. 96) are out of the top 100.

  NEWHwajalmeok (makeup-friendly)
• 22

  Masks — Arocell collagen mask No. 22, Gash bubble pack new at No. 39

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the [October Olive Young Pick] Arocell Super Collagen Mask 2.0 3+2 sheet set (₩24,000 → ₩20,400) is the highest mask at No. 22 (No. 10 on Oct 4). The [large bubble pack] Gash pore/dark-spot/PDRN bubble pack, 150 uses (today's special, from ₩27,500), enters at No. 39, and the [original No. 1 bubble pack] Menokin 30-Second Quick Bubble Mask is No. 42 (No. 20 on Oct 4). Arocell has three in the top 100 with its bubble serum mask at No. 56 and PDRN pore mask at No. 92; Mediheal Hyper Gel Mask is No. 84. Dear Sonyeo appears with its jelly pads (80 sheets) at No. 18 rather than a mask.

  NEW#22packs
• 31

  Sun care — Dominas sun cushion No. 31, Innisfree 1+1 out of the top 100

  In the Olive Young real-time ranking (Oct 5, 10 a.m.), the highest sun-care item is the [October Olive Young Pick] Dominas Sun Cushion Rx at No. 31 (No. 9 on Oct 4). The [1+1] Round Lab Birch Moisture Tone-Up Sunscreen 1+1 set (₩24,500) is No. 43, the [Sanrio collab] Goodal Houttuynia Blemish Cover Sun BB No. 74, and the [Yang Hyeon-jong PICK] Mediheal Madecassoside Moisture Sun Serum set (₩34,900 → ₩22,900) No. 98. Innisfree's tone-up sunscreen and sun serum (Nos. 35 and 45 on Oct 4) are out of the real-time top 100 (No. 25 daily). Hwahae's trending top 20 (Oct 5) has no sun-care product.

  NEW#31Sun care
• 80

  Retinal arrives — Celimax retinal cream at No. 80

  A 'retinal' product, absent on Oct 2 and Oct 4, entered Olive Young's real-time top 100 (Oct 5, 10 a.m.) — the [pore firming / barrier / sleeping pack] Celimax The Vita A Retinal Shot Tightening Dual Cream 50ml (₩37,000, no discount) is No. 80. The Mediheal Collagen Capsule Patch double set with Retinol Seoul Edition is No. 66 (No. 24 on Oct 4). Innisfree's Retinol Cica pore-mark ampoule (No. 15 on Oct 4) and its For Men all-in-one (No. 58) are out of the real-time top 100 (the ampoule is No. 40 daily).

  NEW#80Retinal
• 01

  Round Lab For Men clay pack — No. 1 on Hwahae for a second day

  In Hwahae's trending ranking (updated 2026.10.05), the Round Lab For Men Pine Calming Cica Clay Pack is No. 1 for a second day (rating 4.33, 15 reviews). The same brand's Pine Calming Cica feminine wash holds No. 4 (25 reviews), while the For Men Birch Moisture Lotion and Birch Moisture Sunscreen, Nos. 18 and 19 on Oct 4, dropped out of the top 20. In Olive Young's real-time ranking (Oct 5), the Round Lab Birch Moisture Tone-Up Sunscreen 1+1 is No. 43.

  NEW#01Men's
• 02

  Three S.Nature products in Hwahae's top 20 — cleansing balm No. 2, moisture cream No. 7, toner No. 10

  In Hwahae's trending ranking (updated 2026.10.05), the S.Nature Aqua Rice Cleansing Balm is No. 2 (same as Oct 4; rating 4.71, 904 reviews), the Aqua Squalane Moisturizing Cream No. 7 (same as Oct 4) and the Aqua Oasis Toner No. 10 (No. 11 on Oct 4). In Olive Young's real-time ranking (Oct 5), the [luxury scarf gift] S.Nature Aqua Squalane Moisturizing Cream 60ml set (₩28,000 → ₩18,900) is No. 86.

  NEW#02Cleansing
• 03

  Aestura Atobarrier365 Cream — No. 3 on Hwahae, out of Olive Young's real-time top 100

  It is No. 3 in Hwahae's trending ranking (Oct 5; same as Oct 4, rating 4.68, 18,694 reviews). In Olive Young's real-time ranking (Oct 5, 10 a.m.), the [No. 1 cream] 80ml set is out of the top 100 (No. 61 on Oct 4) but No. 36 in the daily ranking.

  NEW#03Barrier

• Rice masks — Fwee No. 6, Beauty of Joseon No. 8; Dictionist ampoule No. 5

  In Hwahae's trending ranking (updated 2026.10.05), the Dictionist Amino Acid Ampoule rose from No. 8 to No. 5 (rating 4.59, 4,999 reviews), the Fwee Rice Dough Modeling Mask held No. 6 (557 reviews), and the Beauty of Joseon Ground Rice and Honey Glow Mask slipped from No. 5 to No. 8 (1,531 reviews). According to News1 and Asia Today (Sept 23), Beauty of Joseon posted the highest sales ever for a K-beauty brand in the UK at TikTok Shop's 'K-Beauty Super Brand Week' in London on Sept 12–13.

  NEWRiceUK TikTok Shop
• 11

  Torriden Dive-In serum No. 11 on Hwahae — Olive Young Cinnamoroll refill No. 69

  In Hwahae's trending ranking (Oct 5), the Torriden Dive-In Low Molecular Hyaluronic Acid Serum rose from No. 12 to No. 11 (86,381 reviews). In Olive Young's real-time ranking (Oct 5, 10 a.m.), the 50ml refill set with a Cinnamoroll magnet doll (₩27,000) is No. 69 (No. 36 on Oct 4), and the [NEW / October Olive Young Pick] Dive-In Intensive Cream set is out of the top 100 (No. 85 on Oct 4). Four hyaluronic acid products are in Hwahae's top 20: Torriden, Isntree (No. 13), Abib (No. 16) and Wellage Blue 100 Ampoule (No. 18).

  NEW#11Serum
• 12

  New on Hwahae — Benton hand cream No. 23 → 12, Newberif matcha cleansing milk No. 14

  In Hwahae's trending ranking (updated 2026.10.05), the Benton Shea Butter and Coconut Hand Cream climbed 11 places to No. 12 (rating 4.57, 2,276 reviews), the Isntree Ultra-Low Molecular Hyaluronic Acid Serum climbed 8 to No. 13, the Newberif Matcha Deep Purifying Cleansing Milk climbed 10 to No. 14 (120 reviews), and the Isntree Chestnut BHA 0.9% Clear Toner is No. 19. The Tonymoly Ceramide Mochi Toner, new at No. 14 on Oct 4, is No. 20, and the Anua Heartleaf 77 Soothing Toner (No. 15) is out of the top 20. The Beplain Mung Bean cleansing foam holds No. 9.

  NEW#12핸드크림New

• d'Alba takes No. 1 and No. 3 in Shopee's August K-beauty risers

  In Shopee Korea's August 2026 rising-products report (9.7), d'Alba Plumping Lip Glow Mood Volumizer was No. 1 in K-beauty and d'Alba White Truffle First Spray Serum No. 3. Shopee said all five top spots were products from its Vietnam market. d'Alba was also the No. 1 riser in April with its Waterfull Tone-up Sunscreen.

  Shopee #1Vietnam

• Cosmetics exports hit $11.1B in Jan–Sept — already close to last year's total

  Per Etoday (Oct 2), Korea's cosmetics exports reached $11.1B in the first three quarters, up 31.1% year on year and just $300M short of last year's full-year record of $11.4B. The US was the top market at $2.35B (+40.6%, 21.1% share), followed by China ($1.58B) and Japan ($0.89B). Q3 alone came to $4.17B.

  NEW$11.1BExportsNew

• CU character cosmetics, day 5 — Peripera pudding tint No. 79, brow back at No. 89

  Convenience-store chain CU licensed its in-house 'CU Friends' characters and its logos to beauty brand Peripera, which launched 10 cosmetics wearing them on Oct 1. According to the Korea Financial Newspaper (Sept 28), the Mood Glowy Tint is modeled on pudding, the Ink Glasting Lip Gloss on yogurt, the brow products on potato sticks and sausages, and the Sunshine Cheek on a cookie; they are sold at Olive Young, Club Clio, Ably, Musinsa and other Korean channels and in 13 overseas markets including Japan, Thailand and Canada. In Olive Young's real-time ranking at 10 a.m. Oct 5, the [October Olive Young Pick] Peripera Mood Glowy Tint (+pudding squishy keyring and stickers, ₩13,000 → ₩9,150) is No. 79 (No. 67 on Oct 4; No. 38 daily), and the [October Olive Young Pick] Speedy Skinny Brow is No. 89 (out of the top 100 on Oct 4). The Sunshine Cheek, No. 91 on Oct 4, is out of the top 100.

  NEW#79Collab

Trending K-Beauty Products — see all →

Sources · Olive Young rankings 실시간 (2026.10.05 10:06)·일간 · Hwahae Rising (2026.10.05 Update) · Sports서울 더마비 리뉴얼·원이 포토카드 (2026.10.01) · 포인트경제 한율 쑥판텐 라인 (2026.09.30) · 일요서울 클리오 풍년다방 에디션 (2026.09.23) · 이투데이 화장품 Export (2026.10.02) · 헤럴드경제 Anpanman Olive Young 전 매장 (2026.10.01) · 머니투데이 초이락×Olive Young Anpanman (2026.10.01) · 헤럴드경제 Olive Young Anpanman 협업 77종 (2026.09.28) · 한국금융신문 CU프렌즈×페리페라 (2026.09.28) · 아시아투데이 조선미녀 UK TikTok Shop (2026.09.23) · 쇼피코리아 2026년 8월 인기 Rising (2026.09.07, September분 10.05까지 미발표)

• 01

  Galaxy Tab S12 Ultra and S12+ unveiled — on sale in Korea Oct. 7

  Samsung unveiled the Galaxy Tab S12 Ultra and S12+ on October 1 and said both go on sale on the 7th in Korea, the US, the UK, Germany, India, Japan and other markets (Samsung Newsroom). Depending on configuration the Ultra costs ₩1,899,700–3,018,400 and the S12+ ₩1,549,900–2,069,100. The Ultra has a 14.6-inch screen and is 5.1mm thin; the S12+ is 12.6 inches and 5.3mm. Both run on a MediaTek Dimensity 9500, with up to 23 hours (Ultra) and 21 hours (S12+) of video playback. The Ultra is about 61% faster in NPU, 19% in CPU and 17% in GPU than its predecessor. It is the first Android tablet to ship with Adobe Photoshop preinstalled (four months of mobile premium free), and the S Pen is in the box. Launch alerts on Samsung.com run October 1–6.

  SamsungOut Oct. 7New

• Galaxy Buds On — Samsung's first clip-on earbuds, Korea first on Oct. 27

  On October 1 Samsung unveiled the Galaxy Buds On, the first clip-style wireless earbuds in the Galaxy Buds line (Samsung Newsroom). They hook onto the ear without blocking it, so wearers can still hear their surroundings on walks and runs. They are the first to use Samsung's audio-leakage reduction, which keeps sound from spilling out, plus TwinBoost speakers for bass and automatic volume. A Snapdragon S7 Gen 1 sound platform gives up to 9.5 hours of continuous playback per charge. They launch in Korea first on October 27 in black only at ₩299,000, with other markets to follow.

  SamsungOut Oct. 27New

• Galaxy SmartTag3 — now findable from an iPhone, ₩44,000

  On October 1 Samsung unveiled the Galaxy SmartTag3 location tracker (Samsung Newsroom). It is about 35% smaller and 33% lighter than the previous model, and for the first time in the SmartTag line its location can be checked and shared from iOS devices. A single CR2032 coin cell lasts up to 550 days in normal use and 790 days in power-saving mode. It adds IP67 dust and water resistance, an NFC lost mode and alerts when a pet leaves a set area. It goes on sale in Korea first on October 7 in white and black for ₩44,000; a four-pack is ₩149,600, 15% off.

  SamsungOut Oct. 7New

• Meta AI glasses: nine models launch in Korea · Naver Map directions coming

  On Sept. 28, Shinsegae I&C launched 21 variants across nine models of Meta’s AI glasses in Korea: Meta Capri and Meta Nova, unveiled at Connect 2026; Meta Fury and Meta Adventurer, released in June; and third-generation Ray-Ban Meta. Prices run 480,000–860,000 KRW depending on model and lenses (Yonhap, Newspim, Sept. 28). Two LISA editions designed with BLACKPINK’s Lisa cost 640,000 KRW. They are sold at E-mart Electro Mart, Lotte Hi-Mart, SSG.com and the SK Telecom and KT online stores. The next day Meta and Naver said Naver Map walking directions will come to Ray-Ban Meta and Oakley Meta by year-end (Kyunghyang Shinmun, Sept. 29) — Android first, iOS to follow.

  MetaOut Sept. 28New

• iPhone Duo

  Apple's first foldable iPhone, unveiled September 9. Korea is in the first release wave: pre-orders open October 16 at 9pm and it ships October 23. Apple Korea prices it at 3,290,000 KRW (256GB), 3,590,000 (512GB), 4,190,000 (1TB) and 5,090,000 (2TB), in Star White and Night Sky.

  AppleOut 10.23

• Mac mini M6 · Mac Studio M5 launch in Korea

  Apple's M6 Mac mini and M5 Max / M5 Ultra Mac Studio launched in Korea on Sep 22, after pre-orders opened Aug 25. On Apple's Korean store the Mac mini starts at ₩1,499,000 with M6 (12-core CPU, 12-core GPU) and ₩2,990,000 with M5 Pro; the Mac Studio starts at ₩4,290,000 with M5 Max and ₩9,490,000 with M5 Ultra. According to AI Times, the Mac mini's US base price is $899, up another $100 just two months after a June increase.

  AppleOut Sep 22New

• iPhone 18 Pro and Pro Max launch in Korea

  The iPhone 18 Pro and Pro Max went on sale in Korea on September 18, after pre-orders ran September 12-17. Apple Korea lists the 256GB Pro at 1,990,000 KRW and the Pro Max at 2,190,000 KRW, up to 2TB, in Black, Silver, Glacier and Burgundy. Across the three carriers the smaller Pro took 78% of pre-orders at SK Telecom, about 70% at KT and about 80% at LG U+; the first buyer at Apple Myeongdong in Seoul queued for 13 hours.

  AppleLaunched 9.18

• AirPods 5 launches in Korea

  Apple's AirPods 5 went on sale in Korea on Sept 18. On Apple's Korean online store the base model is ₩199,000 and the wireless-charging-case model ₩229,000. Both include active noise cancellation, which ZDNet Korea says blocks up to 50% more outside noise than the AirPods 4 ANC model. Battery life is up to 5 hours with ANC on, and Live Translation is supported.

  AppleLaunched 9.18New

• Apple Watch Series 12 · Ultra 4 launch in Korea

  Apple Watch Series 12 and Ultra 4 launched in Korea on Sep 18. Korea is a first-wave country, so sales began the same day as the US. On Apple's Korean store the Series 12 starts at ₩599,000 and the Ultra 4 costs ₩1,249,000. According to ZDNet Korea, both use the new S11 chip, add a health-sensing system that reads heart rate every five seconds, and bring Audio Intelligence alerts for things like doorbells and a crying baby.

  AppleLaunched 9.18New

• Galaxy S26 FE lands in Korea

  Samsung released the Galaxy S26 FE in Korea on September 4 at 1,045,000 KRW for 256GB, in Blueberry, Graphite and Pistachio. It runs an Exynos 2500 with 8GB of RAM and a 6.7-inch 120Hz display peaking at 1,900 nits, and ships with six months of Google AI Pro.

  SamsungOut Sept 4

New Gadgets in Korea — see all →

Sources · Samsung Newsroom 갤럭시 탭 S12 시리즈 공개 (2026.10.01) · Samsung Newsroom 갤럭시 버즈 온 공개 (2026.10.01) · Samsung Newsroom 갤럭시 스마트태그3 공개 (2026.10.01) · 뉴데일리 갤럭시 탭 S12 (2026.10.01) · 뉴스핌 신세계I&C 메타 AI 글래스 Domestic Retail (2026.09.28) · 연합뉴스 메타 AI 안경 9 items 모델 Domestic 출시 (2026.09.28) · 경Fragrance신문 메타 AI 글래스 네이버지도 길안내 (2026.09.29) · Apple iPhone Duo (checked Oct. 5, 2026) · Apple Mac mini (checked Oct. 5, 2026) · Apple Newsroom 한국 (2026.09.22) · AI타임스 M6 맥 미니 (2026.08.26) · 뉴스핌 신형 맥 (2026.09.23) · Apple iPhone 18 Pro · 서울신문 개통 첫날 (2026.09.18) · Apple AirPods 5 · ZDNet Korea on AirPods 5 (2026.09.10) · Apple Apple Watch Series 12 · 지디넷코리아 애플워치 12·울트라 4 (2026.09.10) · Samsung.com Korea smartphones (checked Oct. 5, 2026) · Samsung Newsroom

• 01

  'Cigarette fit' instead of skinny jeans — 29CM cigarette-pants searches up 460%

  According to the Kookmin Ilbo (Oct 5), searches for 'cigarette pants' on 29CM rose 460% year on year from July 1 to late September and searches for 'cigarette fit' on LF Mall rose 150%, while LF Mall searches for 'skinny jeans' rose only about 5% in the same period. On Ably, 'straight denim' searches rose 515% and related sales 292%, and 'straight-fit denim' rose 81% in searches and 49% in sales. Shoppers want legs that narrow without clinging — Ably sales of 'semi-wide fit' items rose 192% and 'semi-bootcut denim' 271%. US Vogue reported a skinny-jeans comeback on Sept 5 citing Celine, Gucci and Valentino collections, but in Korea the shift is toward roomier slim fits such as cigarette and slim straight cuts. Hazzys Women doubled its straight-fit denim volume for this autumn.

  NEW+460%데님New

• Lightweight puffers become the winter mainstay — SSF Shop cart adds up 384%

  According to Money Today (Oct 1) and Seoul Shinmun (Oct 2), the number of customers who bought lightweight puffers on Samsung C&T Fashion's SSF Shop from Aug 20 to Sept 27 rose 101% year on year, and the number who added them to their carts rose 384%. Sales of light-colored puffers such as ivory and pastels rose 82%, and 68% of new 8seconds puffer buyers on Sept 15–28 were in their 20s and 30s. Discovery, SPAO and New Balance released lightweight puffers one to two weeks earlier than usual, and LF's Hazzys launched 'Nova', a lightweight puffer across all its lines, in September. According to the Kookmin Ilbo (Oct 5), Samsung C&T expanded its lightweight puffer lineups including 8seconds 'All Day Air', Beanpole 'Better Light Down' and Kuho Plus 'Mellow Light Down'. Samsung Fashion Institute called it a 'weatherless' trend as seasons blur, and the Korea Meteorological Administration expects a strong El Niño to make this winter somewhat warmer than normal and more volatile.

  +384%Lightweight puffersNew

• Taegeukgi sneakers and tiger tees — clothes wearing 'Korea' ahead of Hangeul Day

  According to Yonhap (Oct 5), fashion items featuring Hangeul, the Taegeukgi and tigers are arriving ahead of Hangeul Day. LF's Reebok put a Taegeukgi-pattern box logo on the side of the 'Club C 85 Vintage' in its second collaboration (11 items) with Busan brand Balansa, and it is selling well at the Lotte World Mall Jamsil and COEX stores popular with foreign visitors. SPAO launches pajamas, blankets and book covers with Kyobo Book Centre featuring poetry collections such as 'Shower Gel and Soda Water' on Oct 9. Kolon Sport Seoul's tiger-graphic 'Seoul Exclusive' line grew from 23 items in January to 26 after sellouts and restocks, and of its 200,000 visitors in February–August, more than 90% of buyers were foreign tourists. Musinsa Standard released a 'K-Souvenir' line inspired by the folk painting Hojakdo and makes custom T-shirts with N Seoul Tower and dancheong graphics at its Myeongdong Central store. 29CM is developing Hangeul goods with the National Hangeul Museum and will hold a pop-up this month.

  NEWForeign shoppers 90%한글날New

• National Geographic's color-changing fleece: No. 1 on Musinsa, sold out day one — campaign hits 25M views in a week

  According to Fashionbiz (Sep 29), the 'Kostoni Reversible Fleece' that National Geographic Apparel launched exclusively on Musinsa on September 28 jumped to No. 1 across all Musinsa categories right after release and sold out its launch-day stock. It is a reversible hooded jacket — fleece on one side, a thermochromic print that changes pattern with body and air temperature on the other. According to Hans Economy (Oct 1), the campaign film starring Go Youn-jung and Heo Nam-jun, made by Dolphiners Films, passed 25 million combined views on major social channels within a week of its September 23 release (16 million by day five), drawing 2,500 comments and 28,000 likes. It goes on sale in physical stores from October 2.

  25M views#1 on MusinsaNew

• '₩200,000 leggings' Vuori hits record card spending — Musinsa yoga and Pilates up 108%

  According to the Korea Economic Daily (Oct 2), citing Hankyung Aicel data, US yoga-wear brand Vuori's credit-card spending in the third week of September was about ₩179 million, up about 52% from the same week a year earlier and the highest weekly figure since data began in July 2024. Alo's spending rose 99% in the first week of September and 102% in the second, while Xexymix fell 31% in August. According to Herald Economy (Oct 4), Musinsa Store's yoga and Pilates sales rose 108% and fitness gear 166% in January–September, and on 29CM fitness gear rose 189% and running items 91%. Musinsa Standard launched 'Recovery' loungewear (₩29,900–₩69,900) using a fabric developed with Hyosung TNC, and some items from the NikeSKIMS autumn collection, sold online exclusively on 29CM, sold out right after launch. Vuori opened a store at Shinsegae Simon's Yeoju Premium Outlets this month.

  NEWAll-time highAthleisureNew

• Jade rings are back — 20-somethings and tourists crowd Dongdaemun's accessory arcade

  When Energy Economy (Oct 2) visited the fifth-floor accessory arcade of Seoul's Dongdaemun Market on September 29, shops selling jade rings and bracelets in green, yellow and red jade were busy with people in their 20s and foreign visitors even on a weekday. Instagram and YouTube posts share jade-jewelry 'holy grounds' in Dongdaemun, Dongmyo, Namdaemun and Jongno, and tourists plan shopping routes around them. BTS's V wore jade rings on several fingers at his Arirang comeback stage in Gwanghwamun in March, and actress Lim Ji-yeon wore one in the SBS drama 'Wonderful World'. Prices range from a few thousand won to millions for natural jade.

  JadeRetroNew

• Ably's high-neck trench coat sales up 177x — this fall is 'classics with a twist'

  On Sep 29, Ably (a Korean women's fashion app) released data for Aug 22 – Sep 21 compared with the same period last year: searches for trench coats rose 301% and sales 456%, while midi skirts rose 102% in searches and 117% in sales. Pieces with a design detail jumped far more — high-neck trench coats +2,067% in searches and +17,610% in sales (about 177x), short trench coats +2,136% / +4,287%, satin midi skirts +1,685% / +4,673%, and mermaid-cut items +488% in sales. Ably calls the trend 'elegant minimalism'.

  177xTrenchNew

• This fall is leather — Maestro leather sales +340%

  According to the Herald Business (Sept. 27), Maestro's July–August leather sales rose 340% from the same period last year, and early-September sell-through is more than twice as fast. It expanded leather outerwear styles, colors and total volume by 40% each, and new customers make up about 30%. Jill Stuart New York Men started selling leather outerwear about a month earlier than last year, grew the category about 4.5x, and some items passed 85% sell-through within three weeks.

  +340%leatherNew

• Zigzag hiking-boot searches up 816% in a month

  Zigzag's search data for Sept 1-17 shows 'hiking' searches up 130% from a year earlier and 167% from the same period last month. Hiking boots rose 111% year on year and 816% month on month, windbreakers 293% month on month, hiking pants 84% year on year and hiking socks 102%. Among related items, capri leggings jumped the most, up 305% year on year. Searches for 'gorpcore' rose 25%.

  +816%Hiking

• 'Slouch' searches +214% · 'Suede' +103%

  On LF Mall, searches for 'slouch' rose 214% and 'suede' 103% in August versus the prior month. DAKS Accessories expanded its suede lineup about sevenfold from last year, and BEANPOLE is running a campaign built on Harrington jackets, trench coats, Oxford shirts and argyle knits. Paul Smith is releasing its third collaboration collection with Barbour (eToday, 9.19).

  +214%Slouch

• Suede loafer searches up 2,766% · sales up 28x

  Comparing the three weeks after Cheoseo, the traditional end of summer heat (Aug 23–Sep 12), with the three weeks before, fashion app Zigzag saw searches for suede loafers rise 2,766% and sales rise 2,715%. Suede boots were up 1,111% in searches and 1,461% in sales, chunky-sole boots rose 1,229% in sales, and loafer heels and ballerina heels appeared as new search terms. Clothing is following the same material: 29CM said suede outerwear sales for Aug 7–18 were up more than 124% year over year.

  +2,766%Suede

• Musinsa shuts resale platform Soldout on Dec 31 — merging it into Musinsa Used

  Per Bloter (Oct 2), Musinsa will shut its limited-edition resale platform Soldout on Dec 31 and fold it into its secondhand service Musinsa Used. Soldout operator SLDT's revenue fell from 13.4 billion won in 2023 to 7.5 billion won in 2024, while rival KREAM grew from 122.2 billion to 177.6 billion won (202.5 billion in 2025).

  NEW12.31resaleNew

• Zigzag gathers 50 online shops for a Seongsu pop-up — Oct 16–18

  According to eToday (Oct 1), Zigzag will hold its third offline pop-up, 'ZIGZAG EXPRESS', at Anderson C Seongsu Annex in Seoul's Seongsu-dong from October 16 to 18. About 50 online shops popular with women in their teens to 30s take part: Zigzag-exclusive shops such as Sasaek, Morent, Laroom and Real Coco show their own-made products, and Slowand, Merry Around, Blackup and Manic bring F/W new arrivals, arranged across six themes. Reservations open at noon on October 7 in the Zigzag app, one per ID on a first-come basis, and reserved visitors get a free tarpaulin bag.

  Oct 16–18Pop-upNew

• Musinsa Members Day runs to Oct 5 — stacked on top of the after-sale

  After Musinsa's '2026 Chuseok Big Sale' (Sep 21–27), the Chuseok After Sale runs from September 28 to October 5. Members' Day, with extra points and card perks, overlaps on October 1–5, and an Encore Sale on October 6–8 closes it out (Newspim, Sep 18). During the main sale, popular brands got coupons of up to 30% and orders over ₩120,000 got ₩12,000 off instantly.

  SaleUntil Oct 8

• 29CM's 48 new women's brands: ₩12 billion in nine months

  According to Fashionbiz (Sep 29), the 48 women's fashion brands that joined 29CM as exclusives between January 1 and September 27 have sold a combined ₩12 billion. Parbeng, a two-year-old label that joined in late February, passed ₩4.1 billion in seven months; the 20 brands added in late August topped ₩1.5 billion in about a month; and a two-month-old label (Deopiseuteu) hit ₩200 million within five days of joining on August 25. As of late September, 80 of 29CM's top 100 brands by sales were emerging or small brands, and their combined sales were up more than 44% year over year.

  ₩12BEmerging brandsNew

• W Concept brings 75 K-brands to a Paris Fashion Week pop-up

  According to Fashionbiz (Sep 30), W Concept is running a roughly 350㎡ pop-up near the Marais in Paris for two weeks through October 12 (local time), timed to Paris Fashion Week (through Oct 6). Seventy-five Korean fashion and beauty brands take part, including Frontrow, Kimhekim, Minju Kim, Ynck and Ivana Helsinki. During its New York Fashion Week pop-up (Sep 10–23, 90 brands), visitors to the W Concept global app rose 453% year over year, new sign-ups 51%, orders 27% and sales 16%, while US apparel sales rose 30% month over month.

  75 brandsParisNew

• Musinsa Global Store beauty sales up 5.3x

  According to Etoday (Sept. 28), beauty sales on the Musinsa Global Store rose 434.6% (about 5.3x) year over year from January 1 to September 15. It carries about 500 brands and about 12,000 products across 13 regions. Of the top 100 brands by sales, 88 of the 96 non-house brands were small and mid-sized, with Vodana, JMW, Dashu and Forbeut near the top.

  5.3xGlobalNew

• Platform private-label war — Musinsa Standard hits ₩470B a year

  Fashionbiz (Sep 28) mapped the race among Korean fashion platforms to build their own in-house (private-label) brands. Musinsa Standard's sales rose 40% last year to ₩470 billion; it had 48 stores as of early September and targets ₩1 trillion in 2026. Musinsa's womenswear label Tudement passed ₩10 billion in annual sales in its third year, and W Concept's Front Row grew 21% in the first half (sweaters +66%, denim +79%). AKRYL, the menswear label Naver's KREAM launched in July, sold out all of its top 8 online bestsellers within a month; 81.1% of buyers are men.

  Private label₩470B

• Ably's Chuseok mega sale — up to 90% off through Oct 6

  According to Money Today (Sept 23), fashion app Ably is running a Chuseok mega sale from September 21 to October 6 with up to 90% off fall/winter items including outerwear and shoes. The same article says SPAO released its 'Thin Light' lightweight puffer about two weeks earlier than usual, and New Balance moved its goose-down launch up by six days.

  SaleUntil Oct 6New

Korean Fashion Trends Now — see all →

Sources · 국민일보 스키니진 대신 슬림핏 (2026.10.05) · 연합뉴스 Fashion에 스민 한국 (2026.10.05) · 국민일보 웨더리스 light padded jacket (2026.10.05) · 헤럴드경제 Fashion업계 웰니스 바람 (2026.10.04) · 블로터 솔드아웃 종료 (2026.10.02) · 머니투데이 light padded jacket 장바구니 384% (2026.10.01) · 서울신문 찬바람보다 먼저 온 Lightweight puffers (2026.10.02) · 한스경제 내셔널지오그래픽 캠페인 2500만 뷰 (2026.10.01) · Fashion비즈 내셔널지오그래픽 플리스 (2026.09.29) · 한국경제 뷰오리·알로 카드 결제액 (2026.10.02) · 에너지경제 Jade 액세서리 (2026.10.02) · 이투데이 지그재그 성수 Pop-up (2026.10.01) · Musinsa 애프터 Sale·멤버스데이 (checked 2026.10.02) · 스페셜타임스 Ably Trench코트·미디스커트 (2026.09.29) · Fashion비즈 29CM New 입점 Brand ₩12B 원 (2026.09.29) · Fashion비즈 W컨셉 Paris Pop-up (2026.09.30) · 헤럴드경제 레더 아우터 (2026.09.27) · 이투데이 Musinsa Global Beauty (2026.09.28) · Fashion비즈 Platform Private label 경쟁 (2026.09.28) · 머니투데이 Ably 메가Sale (2026.09.23) · 아주경제 지그재그 Hiking (2026.09.26) · 이투데이 LF몰 Slouch·Suede (2026.09.19) · 베타뉴스 지그재그 가을 슈즈 (2026.09.21) · 뉴스핌 Musinsa Chuseok 빅Sale·애프터 Sale·멤버스데이 (2026.09.18)

• Busan International Film Festival opens tomorrow — a Haeundae 5-star night goes from ₩760,000 to ₩1.09 million

  The 31st Busan International Film Festival runs Oct. 6–15 at the Busan Cinema Center and across the city (official BIFF site). According to Newspim (Sept. 30), it has invited 247 films from 59 countries and will screen 316 in total, opening with the world premiere of director Kim Jong-kwan's 'Days and Nights to Each Other'. This year it was named an A-list festival by FIAPF; the Asian Contents & Film Market (ACFM) runs Oct. 10–13 at BEXCO and the audience-programmed Community BIFF runs Oct. 8–11 in Nampo-dong. Per trivago rate trends cited by JoongAng Ilbo (Sept. 29), the average Busan hotel price rises about 44% from ₩109,012 a night in September to ₩157,098 in October, and the lowest rate at one Haeundae five-star hotel jumps from ₩760,000 on opening day (the 6th) to ₩1.09 million on the first weekend (the 10th). The Busan Fireworks Festival follows on Nov. 7.

  NEW10.6 개막BusanNew

• Domestic air travelers to Jeju down 14% over the long weekend — Gimpo fares as low as ₩4,000

  According to Jeju Sori (Oct. 2), the Jeju Tourism Association expected 177,000 visitors over the four-day National Foundation Day weekend (Oct. 2–5), 8.7% fewer than the same period last year (193,824). Domestic air passengers were put at about 123,300, down 14% from 143,379 last year, and ferry passengers fell 36.9% from 29,948 to about 18,900. With demand down, Trinity Airways (formerly T'way) set a ₩4,000 base fare for Gimpo→Jeju on the 4th (₩28,900 with fuel surcharge and airport fees). Airlines put 896 domestic flights (168,681 seats) and 146 international flights (26,791 seats) on Jeju routes for the holiday. In September, domestic visitors to Jeju fell 8.6% year on year while foreign visitors rose 19.1%. KBS (Oct. 3) reported travelers saying tickets were hard to get because the holidays are split into three-day breaks and domestic seats are down by more than 10,000 from last year.

  NEW−14%Jeju

• Autumn Stay Sale Festa — first come, first served at 10 am daily

  About 80,000 lodging discount vouchers from the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are released first-come, first-served — one per person — at 10 a.m. every day from Sept. 22 to Nov. 8 on participating online travel agencies. Stays of ₩70,000 or more get ₩30,000 off, ₩20,000–70,000 get ₩20,000 off, and stays of two nights or more costing ₩140,000+ get ₩70,000 off. They apply to lodging outside the capital region, excluding Sejong and North Chungcheong. A separate island edition for six South Chungcheong counties (Dangjin, Boryeong, Seosan, Seocheon, Taean, Hongseong) gives up to ₩50,000 off per night. According to eToday (Oct. 4), Gmarket stacks a 7% Samsung Card discount (up to ₩50,000) on the ₩30,000 government coupon for up to ₩80,000 off through Nov. 8, gathering about 47,000 listings from 12 travel agencies including Yanolja and Yeogi Eottae.

  Daily 10 a.m.Up to 70,000 KRW off

• North Jeolla autumn festivals for the Hangul Day weekend — Imsil cheese, Jeongeup asters, Gunsan jjamppong

  The Jeonbuk Ilbo (Sept. 30) reported that North Jeolla's autumn festivals are lined up around October's two three-day weekends, National Foundation Day (Oct. 3–5) and Hangeul Day (Oct. 9–11). The Gimje Horizon Festival runs October 1–5 around Byeokgolje reservoir with a straw maze escape and rice-cooking experiences. The Jeonju National Heritage Night Walk takes place October 2–3 around Jeonju Hanok Village, Gyeonggijeon, Jeolla Gamyeong and Pungnammun. The Imsil N Cheese Festival (Oct. 8–11) has 10 themes and 64 programs, the Jeongeup Gujeolcho Flower Festival (Oct. 8–18) fills a 120,000㎡ field of Korean chrysanthemums, and the Gunsan Jjamppong Festival runs October 9–11 around Baengnyeon Square.

  NEW10.8~11Festival

• Take the dog to Gangwon - 50,000 KRW off the room

  Gangwon State and the Gangwon Tourism Foundation are handing out coupons worth 50,000 KRW on pet-friendly stays of 70,000 KRW or more, released first-come every midnight in the Ballyeosaenghwal app. They run September 1 to October 31, expire at midnight on the day they are claimed, and stop when the budget runs out.

  50,000 KRW offPets

• Autumn camping season — a charcoal brazier inside a tent hits max carbon monoxide in 45 seconds

  According to Maeil Shinmun (Oct. 5), in a 2024 National Fire Research Institute test, bringing a charcoal brazier into a four-person dome tent pushed carbon monoxide to the 500ppm measuring limit in 45 seconds, and a briquette brazier in the vestibule of a living-room tent pushed the inner tent to the same level in 180 seconds. Because CO is lighter than air, alarms should hang within 30cm of the tent ceiling, and a Korea Consumer Agency test found 13 of 15 camping gas-leak alarms (86.7%) underperformed. 41.7% of campsite fires over the past 11 years happened in October. Earlier, Gonggam Shinmun (Sept. 18), citing the Korea Tourism Organization, reported that campsite bookings rise every year from the first weekend after Chuseok.

  NEW45초Outdoor

• China's Golden Week winds down — Greater China visitors already top 7 million this year

  According to Energy Economy (Oct. 5), citing Ministry of Culture, Sports and Tourism data, 4.81 million Chinese visited Korea from January to August, up 29% year on year, and 1.65 million Taiwanese, up 32.2%; including Hong Kong and Macau, visitors from Greater China totaled 7,005,163 — close to half of all foreign tourists. Duty-free shops, convenience stores and department stores are courting Golden Week (Oct. 1–7) visitors with WeChat Pay and Alipay deals and Chinese-language product guides. Consumer Times (Oct. 2) projected up to 143,000 Chinese visitors during Golden Week, and according to Global Economic (Sept. 28), flight bookings to Seoul for Sept. 25–Oct. 7 rose more than 50%, while Chinese bookings of Korean lodging grew 119.5% in Busan, 29.0% in Jeju, 23.1% in Incheon and 4.2% in Seoul.

  NEW700만China's Golden Week

• October fuel surcharges up two levels — level 23

  According to Travel Times (Sept. 18), fuel surcharges on international flights from Korea ticketed October 1–31 rise to level 23, two levels above September (level 21). One-way surcharges are ₩49,000–362,600 on Korean Air and ₩53,400–301,200 on Asiana. On Korean Air, Bangkok, Singapore and Ho Chi Minh City routes go up ₩9,400, Da Nang and Hanoi ₩6,700, and long-haul US routes ₩8,600. The benchmark Singapore jet fuel price (MOPS) averaged $158.57 a barrel, up 6.22% from a month earlier (Herald Economy, Sept. 16). Surcharges are set by ticketing date, not flight date, so level 23 applies to tickets issued from October 1.

  Effective Oct. 1Fuel surcharge

• Japan tops October long-weekend bookings again — add leave days and long-haul hits 37%

  According to News1 (Sept. 30), Japan was the top destination at all three agencies — Kyowon Tour, Very Good Tour and Hana Tour — for overseas trips departing Oct. 2–9. Kyowon Tour's mix was Japan 31%, Europe 27.6%, China 19.3% and Southeast Asia 10.8%; Very Good Tour's was Japan 29%, Southeast Asia 28%, Europe 18% and China 13%; and Hana Tour's was Japan 31%, China 29%, Southeast Asia 22% and Europe 12%. The first day of the holiday was the busiest departure date (Hana Tour 16% on the 2nd, Very Good Tour 16.3%), and long-haul trips made up 37.2% of Kyowon Tour's Oct. 6–8 departures. At home, Sono Hotels and Resorts' nationwide occupancy for Oct. 3, 4 and 9 is over 95%, Kensington Hotels and Resorts averages over 90% for the holidays, and Hanwha Hotels and Resorts averages over 71.9% for Oct. 2–9. According to the Korea Economic Daily (Oct. 3), Kensington Hotels and Resorts logged 94% occupancy for the National Foundation Day weekend (Oct. 3–5) and over 90% for Oct. 9–10 of the Hangul Day weekend.

  Japan No. 1October holidaysNew

How Koreans Travel Now — see all →

Sources · Busan국제영화제 공식 (10.6~15) · 뉴스핌 제31회 Busan국제영화제 247편 (2026.09.30) · 중앙일보 Busan 숙박료 영화제·불꽃Festival (2026.09.29) · Jeju의소리 개천절 연휴 Jeju 운임 4000원 (2026.10.02) · KBS Jeju 하늘길 부족 (2026.10.03) · 에너지경제 중화권 방문객 700만 (2026.10.05) · 이투데이 짧은 연휴 숙박 할인 (2026.10.04) · 한국경제 가을 연휴 숙소 예약 (2026.10.03) · 매일신문 캠핑 일산화탄소 (2026.10.05) · 컨슈머타임스 개천절·중국 China's Golden Week (2026.10.02) · 뉴스1 October holidays OverseasTravel 예약·리조트 예약률 (2026.09.30) · 전북일보 10월 전북 가을Festival (2026.09.30) · Travel신문 10월 Fuel surcharge (2026.09.18) · Global이코노믹 중국 China's Golden Week 서울행 예약 (2026.09.28) · Sports월드 숙박Sale페스타 (2026.09.21) · 더페어 강원 Pets 숙박대전 (2026.08.28) · 공감신문 Chuseok 이후 캠핑 (2026.09.18)

• 01

  24 of 26 processed foods got pricier — soups and stews +39.2%, cup rice +24.9%

  In the August price report of the Korea Consumer Agency's Price Portal, 24 of 26 commonly bought processed foods cost more than a year earlier (JoongAng Ilbo, Asia Economy, Oct. 4). Soups and stews rose 39.2%, cup rice 24.9%, gochujang 19.8%, doenjang 19.1%, cola 16.8% and noodles 16.1%; because the sample for soups/stews and gochujang changed in January, the like-for-like increases are 15.7% and 4.2%. Month on month, instant rice rose 5.7%, cola 6.7%, ketchup 4.3%, curry 4.1% and canned tuna 3.9%, which the agency attributed to CJ CheilJedang's Hetbahn price hike in mid-July and Ottogi raising curry and ketchup factory prices by an average 6.1%. Meanwhile 6 of 10 closely monitored staples got cheaper, with flour (−13.1%) falling for an 11th straight month. Rice rose 8.5% and eggs 8.2%.

  NEW24개 품목한국Consumption자원New

• September inflation 2.9% — back in the 2% range, but core inflation hits a 2-year-9-month high

  In the September consumer price report Statistics Korea released on Oct. 2, the consumer price index stood at 120.43 (2020=100), up 2.9% from a year earlier and 0.2 percentage points slower than August's 3.1% (Newspim, eToday, Oct. 2). Petroleum products rose 14.8%, adding 0.56 points to overall inflation, with diesel up 20.0%, kerosene 19.5%, gasoline 11.8% and international airfares 22.5%. Thanks to Chuseok discount support and good harvests, farm produce fell 4.0% (fruit −10.9%, apples −9.2%, napa cabbage −15.2%), but livestock rose 3.7%, seafood 4.5%, processed food 2.1% (bread 5.7%) and dining out 2.5%. The cost-of-living index rose 2.5%. Core inflation excluding food and energy was 2.8% — the highest in two years and nine months, since December 2023, once August's telecom-fee base effect is stripped out (iNews24). The government estimated September inflation would have been 3.5% without the fuel price cap (Newsway). Bank of Korea Deputy Governor Lee Ji-ho said that, accounting for the fading base effect, price growth has actually picked up somewhat and is expected to stay around 3% in October (Asia Economy, Oct. 4).

  2.9%National Data AgencyNew

• Onnuri gift vouchers overhauled for the first time in 18 years — 10% at traditional markets, 5% in Seoul-area alleys

  The Ministry of SMEs and Startups announced an overhaul of Onnuri gift certificates at the Oct. 1 economic ministers' meeting (Newspim, Oct. 1) — the first full revamp since they launched in 2009, 18 years ago. From next year the purchase discount on digital Onnuri certificates drops from 7% to 5%, but spending them at traditional markets returns 5% of the payment and at regional alley shops 3%, for total benefits of 10% and 8%. Alley shops in the capital region get no rebate, so the benefit there falls to 5%, 2 points less than now. From January, card-company points can be converted into digital Onnuri certificates, and foreigners will be able to pay by scanning merchant QR codes with their home payment apps. Onnuri certificates worth ₩3.95 trillion were used last year, 65% (₩2.6 trillion) at traditional markets. According to the Seoul Economic Daily (Oct. 4), after hearing from merchants, SME Minister Lee So-young said the proposed 5% purchase discount should be raised, so the rate could go up during the National Assembly's budget review.

  10%Onnuri vouchersNew

• Trend Korea 2027 keywords — Boredom Society, Human Edge, Taste Capital

  'Trend Korea 2027' by Seoul National University professor emeritus Kim Nan-do and the Consumer Trend Analysis Center is out (Miraebook, list price ₩22,000). According to Hans Economy (Oct. 3), at the Sept. 30 launch press conference at the Korea Press Center, Kim presented next year's keywords: 'Boredom Society', 'Life ROI', 'Form-Factor Shift', 'Try-It Economy', 'Saving Humans', 'Vibe Working', 'Re:tention Strategy', 'Human Edge', 'Half Signal' and 'Taste Capital'. He said that in an era of shrinking population and slowing growth, holding on to existing customers through a 'Re:tention Strategy' matters more than winning new ones, and gave examples such as the 'Form-Factor Shift' — changing a product's form rather than its function, like broth tablets, solid shampoo and vitamin patches — and 'Human Edge', where the more polished AI output becomes, the more people's own experience and judgment set work apart.

  NEW10대 키워드New

• August online shopping hits ₩24.2T — a record for August, with clothing the only big drop at −4.4%

  In Statistics Korea's August online shopping report released October 1, online transactions totaled ₩24.2118 trillion, up 7.3% (₩1.6404 trillion) year on year — the highest August on record (Edaily, Digital Times, Oct 1). New smartphone launches and pre-orders pushed telecom devices up 44.9% to ₩788.2 billion, and with heat waves driving delivery and ready meals, food services reached ₩3.9677 trillion (+7.6%), groceries ₩3.543 trillion (+9.8%) and farm and seafood ₩1.3482 trillion (+15.4%). Travel and transport services came to ₩3.2784 trillion (+8.7%). With the heat delaying fall-clothes shopping, clothing fell 4.4% to ₩1.3263 trillion, and shoes (−1.9%) and sports and leisure goods (−2.9%) also declined. Mobile's share was 78.1%, down 1.1 points from a year earlier.

  ₩24.2TNational Data AgencyNew

• Train tickets two months ahead, youth lease-loan guarantees up to 39 — the rules changing from October

  Asia Economy (Sept. 28) compiled government changes taking effect from October. From October 1, KTX and other rail tickets go on sale two months before departure instead of one, and fare ceilings for intercity and express buses rise 9% the same day. Special youth jeonse (lump-sum lease deposit) loan guarantees expand from those 34 and under to those 39 and under, and newlyweds qualify for Bogeumjari mortgages if either spouse earns ₩70 million or less a year. The three mobile carriers must analyze usage and recommend the most suitable plan from October, and from October 8 employers who fail to pay wages face up to five years in prison or a ₩50 million fine. From October 29 the income test for advance child-support payments is scrapped.

  Oct. 1PolicyNew

• Over half of card payments now skip the physical card — 55.7%

  According to the Seoul Shinmun (Sept. 29), the Bank of Korea's first-half 2026 payments report shows credit, debit and prepaid card spending averaged ₩3.777 trillion a day, up 7.6% year on year — the biggest increase in three and a half years, since the second half of 2022 (13.0%). Payments made without presenting a physical card rose 10.6% to ₩1.789 trillion a day, while card-present payments rose just 2.5% to ₩1.422 trillion. The card-not-present share climbed from 53.8% to 55.7%. In mobile card wallets, fintech firms held 72.0% and card companies 28.0%.

  55.7%Bank of KoreaNew

• August output, spending and investment all fall for the first time in three months — retail sales −1.8%

  In the August industrial activity report released on September 30 by the National Data Agency (formerly Statistics Korea), all-industry output fell 1.3% month over month, retail sales 1.8% and capital investment 9.5% — the first simultaneous drop in three months, since May (Newspim, Herald Economy, Sep 30). Retail sales fell for a second straight month: durable goods −4.5%, non-durables −1.6%, and passenger car sales −13.6%, the steepest since January 2024 (Asia Economy). Automaker summer holidays bunched into early August plus a strike cut auto production by 24.8%. Services output rose 0.5% and construction completions 1.9%. The government called it a temporary correction after strong June–July gains and expects a September rebound.

  −1.8%National Data AgencyNew

• September business sentiment falls for the first time in 3 months — manufacturing −4.3p, retail +10p on the holiday

  In the Bank of Korea's September business survey released September 29, the all-industry Composite Business Sentiment Index (CBSI) fell 0.5 points from a month earlier to 99.1 (Money Today, Sept. 29). Manufacturing dropped 4.3 points from 103.8 to 99.5, hit by the Chuseok holiday, strikes and Middle East tensions; inventories (−1.8p), new orders (−1.0p) and output (−0.6p) dragged it down, with autos, chemicals and electronics weakest. Non-manufacturing rose 2.2 points to 98.9, with wholesale and retail up 10 points and arts, sports and leisure up 18. The Economic Sentiment Index (ESI), combining business and consumer sentiment, rose 0.5 points to 99.9.

  99.1Bank of KoreaNew

• What costs more from October — express buses +9%, Everland tops ₩70,000

  According to Aju Business Daily (Sep 27), the fare cap on intercity and express buses rises 9% from the first departures on October 1. Seoul–Busan becomes about ₩29,100 on a regular express and about ₩43,300 on a premium express. Everland raises its day pass by ₩3,000 from October 6, taking adult and youth tickets from ₩68,000 to ₩71,000, and annual passes go up ₩10,000. On October 1, Haitai snacks (25 brands, avg. 7.8%) and Woongjin drinks (about 20 items, avg. 7%) also go up.

  +9%Oct. 1New

Korean Consumer Trends Now — see all →

Sources · 중앙일보 가공식품 26개 중 24개 up (2026.10.04) · 아시아경제 참가격 8월·한은 10월 Prices 전망 (2026.10.04) · 서울경제 온누리 선할인 상Fragrance 가능성 (2026.10.04) · 한스경제 Trend Korea 2027 키워드 (2026.10.03) · 뉴스핌 September Consumption자Prices 2.9% (2026.10.02) · 이투데이 September Prices 종합 (2026.10.02) · 아이뉴스24 근원Prices 2년 9 items월 만 최고 (2026.10.02) · 뉴스웨이 장바구니 부담 여전 (2026.10.02) · 이데일리 8월 온라인쇼핑 ₩24.2T (2026.10.01) · 디지털타임스 8월 온라인쇼핑동Fragrance (2026.10.01) · 뉴스핌 Onnuri vouchers 18년 만에 개편 (2026.10.01) · 아시아경제 10월부터 달라지는 것들 (2026.09.28) · 서울신문 Bank of Korea 상반기 지급결제 동Fragrance (2026.09.29) · 뉴스핌 8월 산업활동동Fragrance (2026.09.30) · 헤럴드경제 8월 산업생산·소매판매 (2026.09.30) · 아시아경제 승용차 판매 −13.6% (2026.09.30) · 아주경제 10월부터 오르는 것들 (2026.09.27) · 머니투데이 September 기업심리지수 (2026.09.29)

• 01

  GS25's second Hanjeongseon mochi is pistachio — the first topped quick-commerce sales, beating canned beer

  According to ZDNet Korea (Oct 5), GS25 is launching the 'Hanjeongseon Pistachio Mochi' (₩3,900 each), made with dessert maker Lolomello. The rice cake is filled with a cream of ground roasted pistachios. Only 20,000 will be taken as pre-orders in the Woori Dongne GS app on Oct 7–10, handed out at designated stores from the 14th, with regular store sales from the 15th. A pop-up at GS Gangnam store at noon on the 8th sells 4-packs with two yogurt and two pistachio mochi. The series, including the first yogurt mochi released in early September, has sold 700,000 units with a 100% sell-through rate, and the yogurt mochi was GS25's top-selling item on quick commerce in September, outselling canned beer. Related in-app searches total 6 million. According to Herald Economy (Oct 4), Yoajung put five fresh-fruit yogurt mochi into 250 stores on Sept 19, and the industry says rice-cake supply is getting hard to secure. CU is selling 'Pizza Jeolpyeon', a convenience-store version of the pizza-flavored rice cake that sparked the 'rice-cake pilgrimage' trend on social media, as a permanent item at stores nationwide from Oct 8 (Etoday, Oct 2).

  NEW700KRice cakeNew

• 7-Eleven's Hello Kitty tote bags pass 300,000 — 500,000 stock searches

  According to Money Today (Oct 5), the four Sanrio Characters reusable bags 7-Eleven has released since May sold out with each restock and passed 300,000 units, and searches for bag stock in the 7-Eleven app topped 500,000 since May. From May 1 to Sept 30, fancy-goods sales rose 3.5-fold year on year, foreign-customer sales rose fivefold, and women in their 30s–40s made up half of sales. 7-Eleven has added a 'Hello Kitty Saekdong Reusable Bag', with Kitty in a striped hanbok jacket, and a 'Hello Kitty Black Reusable Bag'; the two new bags released in late September entered the top 3 of same-day pickup items in the app right after launch. With 40% off through Oct 31 plus an extra 20% for BC Card or Toss Pay, the price drops to ₩2,400.

  NEW300KMerchNew

• Convenience stores go winter — CU fish cakes +57%, roasted sweet potatoes +40%, ₩2,000 fresh-fried pies

  According to Yonhap (Oct 5), CU's sales from Sept 28 to Oct 4 showed instant fish cakes up 57.3%, hot americano up 53.1% and roasted sweet potatoes up 40.3%. CU is launching a 'CU Corn Pie' and 'CU Apple Pie' (₩2,000 each), heated in the in-store fryer, with a buy-2-get-1 deal all October. According to Energy Economy (Oct 1), GS25 began selling six instant fish cakes made with Goraesa on Oct 1 (Original Square at ₩1,000 a skewer); three years of its data show fish-cake sales are 74% higher on days averaging below 15°C. 7-Eleven has sold roasted sweet potatoes at ₩2,200 with a minimum weight 30 g heavier since Sept 14, and is rolling out fleece tights, gloves and earmuffs after hand warmers on Oct 2.

  NEW+57.3%Fish cakeNew

• CU's RESCENE bread hits 600,000 — 69% of buyers are men

  Per Kyeonggi Ilbo (Oct 4), CU's five RESCENE-branded breads, released from Sept 17, sold about 600,000 units by Oct 1. Men made up 69.1% of buyers, more than double women (30.9%), and men in their 30s were the largest group at 22.7%. Each bread comes with one of 27 random photocards. RESCENE's 'LOVE ATTACK' is currently #1 on Spotify Korea's daily chart (kworb).

  NEW600Kfandom breadNew

• GS25 Minumsa bread ends with last order Oct 7 — convenience-store bread up 20.1% in H1

  According to Herald Economy (Oct 1), GS25's 'Minumsa bread', launched Aug 21 with publisher Minumsa, ends with a final order on Oct 7. It sold 1.6 million units through late September with a 100% sell-through rate to the end. Each pack held a random bookmark printed with a world-literature or poetry cover, and stock hunters pushed monthly active users of the GS25 app 'Woori Dongne GS' to a record 4.695 million in August. According to the Korea Economic Daily (Oct 4), the four Minumsa breads took Nos. 1–4 in GS25 bakery sales for January–August, and Marketlink data show packaged-bread sales at CU, 7-Eleven and Emart24 rose 20.1% in the first half, the fastest growth among the top 10 food categories (beer −1.0%). GS25's 'Hyejaroun Bread', launched in March at a flat ₩1,500, sold over 6.3 million by August.

  NEW1.6M soldSales ending

• After the Oct 1 snack and drink hikes — 24 of 26 processed foods cost more than a year ago

  According to Seoul Shinmun (Oct 5), the Korea Consumer Agency's Chamgagyeok price report for August shows 24 of 26 commonly bought processed foods cost more than a year earlier. Ready-made soups and stews rose most at 39.2% (15.7% on a like-for-like basis), followed by cup rice 24.9%, gochujang 19.8%, doenjang 19.1%, cola 16.8% and noodles 16.1%. Flour, by contrast, fell 13.1%, its 11th straight monthly decline. Haitai raised prices on 25 brands including Oh!Yes, Homerun Ball, Pocky and Gohyang Mandu by an average 7.8% from Oct 1 (Jayu Sigan ₩1,200 → ₩1,400), and shrank pack weights on 14 items across five brands including Ppase and Honey Butter Chip. Woongjin Foods raised about 20 drinks by an average 7% the same day. According to Chosun Biz (Oct 5), Lotte and other confectioners have not yet raised prices, and with the won-dollar rate at ₩1,350.6 on Oct 2 — a 20-day low — companies are weighing the timing. In September consumer prices, processed foods rose 2.1%, bread 5.7% and eating out 2.5% (Statistics Korea, Oct 2).

  NEW24/26 인상price hike

• CU Ditto ice cream launched Sept 30 — Pikachu and Magikarp follow Oct 14

  According to Segye Ilbo (Oct 5), CU released 'Frozen Ditto Sorbet' (grape), a 3D ice cream shaped exactly like the Pokémon, on Sept 30, and will add 'Frozen Pikachu Sorbet' (mango) and 'Frozen Magikarp Sorbet' (orange) on Oct 14. The 'Pat & Mat Half-and-Half Bar' from July sold about 100,000 in a month, after which CU expanded the line to Hello Kitty, Kuromi, Minions and Crayon Shin-chan; the 'Minions Stamp Bar' released Sept 23 even includes a stamp. The four Chuseok Pokémon card gift sets sold out in two days of pre-orders, May's Children's Day card set sold 250,000 in three days, and a 'Chansey' energy shot sold 30,000 in a month. GS25 has sold over 20 million game-IP collaboration products in about two years since 2024. According to the Financial News (Sept 27), Pokémon card sales in January–August were up 494% at GS25, 259% at Emart24 and 85% at 7-Eleven.

  NEWPokémonPikachu Oct 14

• 7-Eleven launches Fresh Choco Pie No. 2 on Oct 1 — limited to 600,000

  According to Aju Business Daily (NNA, Sept 30), 7-Eleven Korea is selling Lotte's 'Fresh Choco Pie Gâteau au Chocolat' from October 1, limited to 600,000 units. It follows the original Fresh Choco Pie launched in December 2025: a cake filled with chocolate fresh cream and coated in a thin layer of chocolate. The first edition has sold about 1 million units so far. Korea Seven says women account for 70% of its dessert sales and people in their 20s and 30s for 65%, so it is targeting young women.

  600,000 onlyOut Oct 1New

• GS25 sales to North American shoppers up 130.9% — now 30% of foreign-customer sales

  According to News1 (Oct 1), GS25's foreign-customer data for January–August shows sales to North American customers up 130.9% year on year, the fastest growth of any region. North America's share of all foreign-customer sales hit a record of about 30%; Greater China is still first at about 40%, but the gap has narrowed to around 10 percentage points. North Americans lean toward alcohol (canned beer, wine, spirits) and sports and energy drinks; Chinese-speaking customers toward milk, yogurt drinks, noodles and bread. In Gangwon Province, North American sales jumped 337.8% and overtook Greater China, driven by the east-coast beach towns of Goseong, Sokcho, Yangyang, Gangneung and Donghae. GS25 now runs English signage in about 1,000 stores with heavy foreign traffic.

  +130.9%Foreign shoppersNew

• GS25's Wine25Plus: Chinese baijiu sales up 35x in three years

  According to Newspim (Sep 30), sales of Chinese baijiu on Wine25Plus, GS25's liquor smart-order platform, are 35 times higher this year than in 2023. Japanese sake grew 9.5 times and imported beer more than doubled over the same period. GS Retail credits the spread of Chinese dishes like malatang, guobaorou and lamb skewers, which people pair with baijiu. GS25 now carries everything from Yantai Gaoliang to Kweichow Moutai, and has widened its sake range from around ₩10,000 up to premium labels.

  35xBaijiuNew

• McDonald's x G-Dragon merch: a ₩12,000 cap now resells for ₩60,000

  According to the Korea Economic Daily (Oct 1) and Money Today (Oct 2), merch from McDonald's Korea's collaboration with PEACEMINUSONE, G-Dragon's fashion label — on sale at stores nationwide from 10:30 a.m. on September 28 — is showing up on secondhand marketplaces for ₩50,000–60,000. In-store prices are ₩12,000 for the vintage cap, ₩20,000 for the shoulder bag and ₩10,000 for the pin set (₩42,000 for everything), while full sets trade for over ₩100,000. Only customers who buy a burger or other menu item can buy one piece each. The vintage cap reproduces the 1980s US McDonald's uniform cap seen in G-Dragon's 'Too Bad' music video; its resale price climbed from around ₩30,000 right after launch to ₩60,000. The tie-in McCrispy and McSpicy Gochujang Butter burgers launched on September 17, and the Korea-developed sauce is used in 13 Asian markets (Asia Economy, Oct 2).

  ₩60,000MerchNew

• Incheon Airport's best-selling duty-free item is Isaac Toast sauce

  According to the Kyunghyang Shinmun (Oct 2), Isaac Toast's signature sauce reached No. 1 overall in best-selling products on 'Airstar Duty Free', Incheon International Airport Corporation's combined duty-free shopping platform. It is a single ranking where cosmetics, fashion and liquor from the airport's many duty-free stores — Lotte, Hyundai, Shilla, Shinsegae and others — compete, and Nos. 2 and 3 were Lotte Duty Free liquor. In September it was the only food item in the platform's 'Best Products TOP 8', and in June it was No. 1 overall on Shinsegae Duty Free's online mall. To protect its roughly 900 franchise stores, Isaac Toast does not sell the sauce at Korean convenience stores or supermarkets — only duty-free. According to Segye Ilbo (Oct 5), Shinsegae Duty Free's food and health-food sales rose about 70% in January–July, and the Isaac sauce sold out of prepared stock in May, forcing purchase limits.

  No. 1 in duty-freeForeign shoppersNew

• After pizza seolgi comes the 'tteok pilgrimage' — posts calling rice cake a dessert up 40%

  According to the JoongAng Ilbo (Oct 2), Sometrend's analysis of online data for January–August found posts referring to tteok (Korean rice cake) as a 'dessert' up more than 40% year on year, and new words have appeared: 'tteokji sullye' (rice-cake pilgrimage, after the bakery-hopping 'ppangji sullye') and 'tteok-peullon' (opening-time runs for rice cake). On September 30 a line formed at Jeil Tteokjip in Seoul's Myeonmok Market for pizza seolgi at ₩2,000 apiece. Segye Ilbo (Oct 2) described a fruit chapssal-tteok shop near Seoul Station on the morning of September 29 where the queue of travelers with suitcases and foreign visitors passed 50 people, forcing a switch to tablet reservations. According to the Korea Economic Daily (Sep 30), mentions of pizza seolgi (Sometrend) went from under 100 through April to 11,600 in September.

  +40%Rice cakeNew

• OB Beer's first soju, Chalang — 90% of supply goes to Seoul-area bars

  According to the Korea Economic Daily (Oct 2), OB Beer — maker of Cass — is selling Chalang, the soju it officially launched on September 28, at select restaurants and bars in the Seoul metro area and Jeju from this month. About 90% of initial volume goes to Seoul-area districts such as Gangnam, Yeouido, Yongsan and Hongdae, with Jeju capped at 10% or less. The initial goal is 8,000–10,000 restaurants and bars in key Seoul districts, and it will not supply supermarkets or convenience stores for now. Chalang is a 15% ABV zero-sugar soju made with Jeju volcanic bedrock water and lava seawater salt, produced entirely at the former Jeju Soju plant OB Beer bought from Shinsegae Group in 2024. According to the National Tax Service, shipments of diluted soju fell for a third straight year last year to 793,000 kL (Sisa Journal, Sep 30).

  90% Seoul areaSojuNew

• Shinsegae Food's Fruit Baro Smoothie hits 3 million cups in 10 months

  According to the Korea Economic Daily (Sep 30), Shinsegae Food's made-to-order 'Fruit Baro Smoothie' has sold 3 million cups within 10 months of launch. Customers pick a frozen fruit cup and it is blended on the spot, for around ₩3,000 at regular outlets. It is now sold at Traders T Cafe, Emart, No Brand stores and No Brand Burger, and until October 28 a pop-up called 'Skku House' at the No Brand Burger in Seongsu, Seoul sells five flavors — strawberry-banana, cherry tomato, pineapple-mango, triple berry and watermelon-strawberry — for ₩2,900 a cup.

  3M cupsValueNew

New Food Trends in Korea — see all →

Sources · ZDNet코리아 GS25 Limited선 피스타치오 찹RiceRice cake (2026.10.05) · 머니투데이 세븐일레븐 헬로키티 리유저블백 (2026.10.05) · 연합뉴스 CU 즉석 파이·겨울 먹거리 (2026.10.05) · 서울신문 가공식품 26개 중 24개 인상 (2026.10.05) · 조선비즈 Chuseok 후 식품 price hike 눈치 (2026.10.05) · 세계일보 Convenience stores Character IP 먹거리 (2026.10.05) · 세계일보 공항이 K푸드 쇼룸 (2026.10.05) · 헤럴드경제 Limited선 찹RiceRice cake 열풍 (2026.10.04) · 한국경제 빵지순례 명소 된 Convenience stores (2026.10.04) · 한국경제 이삭토스트 소스 No. 1 in duty-free (2026.10.03) · 경기일보 CU 리센느빵 (2026.10.04) · 이투데이 CU 피자절편 (2026.10.02) · 금강일보 GS25 피스타치오 찹RiceRice cake (2026.10.02) · 머니투데이 지디 맥도날드 모자 중고 ₩60,000 (2026.10.02) · 한국경제 맥도날드×피스마이너스원 Merch (2026.10.01) · 아시아경제 맥도날드 고추장 버터 버거 (2026.10.02) · 경Fragrance신문 인천공항 No. 1 in duty-free 이삭토스트 소스 (2026.10.02) · 중앙일보 Rice cake지순례 (2026.10.02) · 세계일보 SNS·포모가 바꾼 먹거리 시장 (2026.10.02) · 한국경제 오비맥주 찰랑 수도권 공급 (2026.10.02) · 시사저널 오비맥주 찰랑 출시 (2026.09.30) · 이투데이 September Consumption자Prices (2026.10.02) · 경북일보 Chuseok 할인 끝나자 식품값 줄인상 (2026.09.30) · 국민일보 과자·Drinks값 10월 인상 (2026.09.29) · 헤럴드경제 GS25 민음사빵 Sales ending (2026.10.01) · 뉴스1 GS25 북미 고객 매출 130.9% (2026.10.01) · 에너지경제 Convenience stores 4사 월동 모드 (2026.10.01) · 아주경제(NNA) 세븐일레븐 생초코파이 Limited 판매 (2026.09.30) · 뉴스핌 GS25 와인25플러스 Baijiu 35x (2026.09.30) · 한국경제 과일바로스무디 3M cups (2026.09.30) · 한국경제 피자설기 (2026.09.30) · 파이낸셜뉴스 Convenience stores Pokémon 카드 (2026.09.27)

• 01

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• 02

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• 03

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  #25Down
• 26

  Guitarist — 도경수

  #26 on Instagram rising audio. 4.7K reels.

  #26Down
• 27

  Original audio — dump__456

  #27 on Instagram rising audio. 650 reels.

  #27Down
• 28

  The Garden Is Laughing Today — Avore music

  #28 on Instagram rising audio. 16K reels.

  #28Down
• 29

  Nicole Kidman — ADÉLA

  #29 on Instagram rising audio. 100K reels.

  #29Down
• 30

  L O V E — Michael Bublé

  #30 on Instagram rising audio. 720K reels.

  #30Up
• 31

  냉탕에 상어 (feat. Black Nut) — 수퍼비

  #31 on Instagram rising audio. 3.7K reels.

  #31New
• 32

  너가 최고야 — YS Block

  #32 on Instagram rising audio. 452 reels.

  #32New
• 33

  blue — yung kai

  #33 on Instagram rising audio. 1.66M reels.

  #33Down
• 34

  예술이야 — 싸이

  #34 on Instagram rising audio. 43K reels.

  #34New
• 35

  Lil Boo Thang — Paul Russell

  #35 on Instagram rising audio. 2.3M reels.

  #35Down
• 36

  Koi — Gen Hoshino

  #36 on Instagram rising audio. 46K reels.

  #36Up
• 37

  Pajama Parties no Uta — パジャマパーティーズ

  #37 on Instagram rising audio. 62K reels.

  #37Up
• 38

  Happy times — Nebubu

  #38 on Instagram rising audio. 8K reels.

  #38Down
• 39

  Jumper — Waterflame

  #39 on Instagram rising audio. 3.5K reels.

  #39New
• 40

  LOVE ATTACK — RESCENE (리센느)

  #40 on Instagram rising audio. 66K reels.

  #40New
• 41

  fish song — Tenorio S.

  #41 on Instagram rising audio. 56K reels.

  #41Down
• 42

  너 — SYSTEM SEOUL, ycs

  #42 on Instagram rising audio. 1.6K reels.

  #42New
• 43

  Ruins摇 (律动氛围版) — One叶儿

  #43 on Instagram rising audio. 1.1K reels.

  #43New
• 44

  ENOuGH — 홍중(ATEEZ), Bazzi

  #44 on Instagram rising audio. 1.2K reels.

  #44New
• 45

  사계, 그리고 너 — 이창섭

  #45 on Instagram rising audio. 285 reels.

  #45New
• 46

  Pinball — RESCENE (리센느)

  #46 on Instagram rising audio. 4.8K reels.

  #46New
• 47

  Beggin' — Måneskin

  #47 on Instagram rising audio. 1.68M reels.

  #47New
• 48

  그리그: 페르귄트 모음곡 제1번 - 아침 — BBC Scottish Symphony Orchestra

  #48 on Instagram rising audio.

  #48Down
• 49

  Last Night on Earth — Green Day

  #49 on Instagram rising audio. 20K reels.

  #49

• Charts meet Reels — two RESCENE songs enter

  RESCENE's "LOVE ATTACK" (#40, 66K reels) and "Pinball" (#46) entered side by side. The same day, "LOVE ATTACK" is #1 on Spotify Korea.

  Cross-signal

• Three slowed and Jersey club edits

  "REVENGE (Super Slowed)" (#9, 920K reels), "Let Me Know #JerseyClub (Slowed)" (#13) and "All I want is #JerseyClub (Slowed)" (#19) are all rising.

  Remix

• Old pop still owns the usage counts

  "You Make My Dreams" (#21, 750K reels), "L O V E" (#30, 720K), "Beggin'" (#47, 1.68M, new) and "Upside Down" (#22) lead on total usage.

  Old pop

• Five hashtags max — and sometimes none is better

  Hashtags are now capped at five per post, and one dataset shows posts with no tags reaching 23% further than heavily tagged ones.

  Max 5 tags

• There is no public hashtag ranking

  Instagram does not publish hashtag usage rankings. The "Rising" audio list inside the Reels editor is the only ranking visible in the app.

  No public data

Trending Instagram Reels Audio in Korea — see all →

Sources · Instagram 앱 릴스 오디오 "Rising" (2026.09.22 12:06 직접 확인) · ContentsPilot

• 01

  #liveincentiveprogram

  Up one spot to No. 1 on TikTok Creative Center's Korea 7-day chart: 1.6K posts, 12.9M views, category News & Entertainment. #TikTok Life-Work Contest, No. 1 for three days, dropped out of the 7-day top 3 (it is still No. 2 over 30 days).

  지난주 2위 ▲1#01News & Ent
• 02

  #paidpartnership

  Up one spot to No. 2 on TikTok Creative Center's Korea 7-day chart: 1.4K posts, 12M views, News & Entertainment. Views were counted at 12M, down from 12.5M a day earlier.

  지난주 3위 ▲1#02News & Ent
• 03

  #닛몰캐쉬

  New at No. 3 on TikTok Creative Center's Korea 7-day chart: 1.1K posts, 10.5M views, News & Entertainment. A former partner of short-form creator Nitmolcash said she suffered physical and verbal abuse while they dated; on Sept 29 his agency said the claims were "mostly confirmed" and suspended all his activities (Hankook Ilbo, Seoul Shinmun, 9.29). A comedy video he appeared in on the Ppadeoneoseu channel was also made private (Financial News, 9.29).

  NEW#03News & EntNew
• 01

  #Chuseok

  No. 1 on TikTok Creative Center's Korea 30-day chart: 19.3K posts, 59.7M views, News & Entertainment. Views rose from 58.5M to 59.7M in a day. It held No. 1 even though No. 2, #TikTok Life-Work Contest, now has more views (61.6M).

  #01News & Ent
• 02

  #TikTok인생작Contest

  No. 2 on TikTok Creative Center's Korea 30-day chart: 11.4K posts, 61.6M views. Views jumped from 55.5M to 61.6M in a day, passing No. 1 #Chuseok (Korean thanksgiving, 59.7M). On the 7-day chart it was No. 1 for three days and fell out of the top 3 today.

  지난주 1위 ▼1#02Contest
• 03

  #l을가져가

  No. 3 on TikTok Creative Center's Korea 30-day chart: 4K posts, 45.5M views, News & Entertainment. Views rose from 43.8M to 45.5M in a day. YouTube and TikTok videos of the 'Take the L' challenge credit the audio to creator Kwonroot.

  #03challenge

Trending TikTok Hashtags in Korea — see all →

Sources · TikTok Creative Center (한국 7일 · 2026.10.05) · TikTok Creative Center (한국 30일 · 2026.10.05) · 한국일보 닛몰캐쉬 소속사 입장 (2026.09.29)

• 01

  KATSEYE (캣츠아이) "Animal" Official MV

  #1 among Korean-artist videos on kworb Asia realtime; #7 across Asia overall.

  지난주 2위 ▲1#01Music video
• 02

  KATSEYE (캣츠아이) 'Hootie Frutti' Official MV

  #2 among Korean-artist videos on kworb Asia realtime; #8 across Asia overall.

  지난주 1위 ▼1#02Music video
• 03

  PSY - GANGNAM STYLE(강남Style) M/V

  #3 among Korean-artist videos on kworb Asia realtime; #9 across Asia overall.

  #03Music video
• 04

  ILLIT (아일릿) ‘It’s Me’ Official MV

  #4 among Korean-artist videos on kworb Asia realtime; #10 across Asia overall.

  #04Music video
• 05

  LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Official MV

  #5 among Korean-artist videos on kworb Asia realtime; #12 across Asia overall.

  #05Music video
• 06

  BTS (방탄소년단) '2.0' Official MV

  #6 among Korean-artist videos on kworb Asia realtime; #30 across Asia overall.

  #06Music video
• 07

  ENHYPEN (엔하이픈) 'Bloody Paradise' Official MV

  #7 among Korean-artist videos on kworb Asia realtime; #47 across Asia overall.

  지난주 9위 ▲2#07Music video
• 08

  BTS (방탄소년단) 'Dynamite' Official MV

  #8 among Korean-artist videos on kworb Asia realtime; #48 across Asia overall.

  #08Music video
• 09

  KATSEYE (캣츠아이) "Gameboy” Official MV

  #9 among Korean-artist videos on kworb Asia realtime; #50 across Asia overall.

  지난주 7위 ▼2#09Music video
• 10

  TUIDE (튜이드) ‘SUN KISS’ Official MV

  #10 among Korean-artist videos on kworb Asia realtime; #54 across Asia overall.

  #10Music video
• 11

  LE SSERAFIM (르세라핌) 'BOOMPALA' OFFICIAL PERFORMANCE FILM

  #11 among Korean-artist videos on kworb Asia realtime; #61 across Asia overall.

  #11Music video
• 12

  ILLIT (아일릿) ‘Magnetic’ Official MV

  #12 among Korean-artist videos on kworb Asia realtime; #76 across Asia overall.

  지난주 14위 ▲2#12Music video
• 13

  KATSEYE (캣츠아이) "Gnarly" Official MV

  #13 among Korean-artist videos on kworb Asia realtime; #89 across Asia overall.

  #13Music video
• 14

  LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Dance Practice

  #14 among Korean-artist videos on kworb Asia realtime; #90 across Asia overall.

  지난주 12위 ▼2#14Music video

Trending YouTube Videos in Korea — see all →

Sources · kworb Asia realtime chart · TubeBoard creator rankings

• 01

  RESCENE — LOVE ATTACK

  #1 on the Spotify Korea daily chart.

  #01No change
• 02

  SOYEON — I’m gonna TOESA

  #2 on the Spotify Korea daily chart.

  #02No change
• 03

  CORTIS — REDRED

  #3 on the Spotify Korea daily chart.

  #03No change
• 04

  RESCENE — Deja Vu

  #4 on the Spotify Korea daily chart.

  지난주 6위 ▲2#04+2 vs yesterday
• 05

  RESCENE — Pretty Girl

  #5 on the Spotify Korea daily chart.

  지난주 7위 ▲2#05+2 vs yesterday
• 06

  Jimin — Who

  #6 on the Spotify Korea daily chart.

  지난주 4위 ▼2#06-2 vs yesterday
• 07

  ATEEZ — BAD

  #7 on the Spotify Korea daily chart.

  지난주 8위 ▲1#07+1 vs yesterday
• 08

  Redoor — Forever Has Always Been

  #8 on the Spotify Korea daily chart.

  지난주 10위 ▲2#08+2 vs yesterday
• 09

  HANRORO — Landing in Love

  #9 on the Spotify Korea daily chart.

  지난주 12위 ▲3#09+3 vs yesterday
• 10

  Nerd Connection — If I have you only (My love X Nerd Connection)

  #10 on the Spotify Korea daily chart.

  지난주 13위 ▲3#10+3 vs yesterday
• 11

  HANRORO — 0+0

  #11 on the Spotify Korea daily chart.

  #11No change
• 12

  BIG Naughty — Nostalgia

  #12 on the Spotify Korea daily chart.

  지난주 14위 ▲2#12+2 vs yesterday
• 13

  aespa — LEMONADE

  #13 on the Spotify Korea daily chart.

  지난주 15위 ▲2#13+2 vs yesterday
• 14

  Hearts2Hearts — RUDE!

  #14 on the Spotify Korea daily chart.

  지난주 16위 ▲2#14+2 vs yesterday
• 15

  ALLDAY PROJECT — CRASH

  #15 on the Spotify Korea daily chart.

  지난주 9위 ▼6#15-6 vs yesterday
• 16

  ILLIT — It's Me

  #16 on the Spotify Korea daily chart.

  지난주 18위 ▲2#16+2 vs yesterday
• 17

  KiiiKiii — Pop Off Pop Off

  #17 on the Spotify Korea daily chart.

  #17No change
• 18

  HANRORO — Let Me Love My Youth

  #18 on the Spotify Korea daily chart.

  지난주 20위 ▲2#18+2 vs yesterday
• 19

  Post Malone — Sunflower - Spider-Man: Into the Spider-Verse (w/ Swae Lee)

  #19 on the Spotify Korea daily chart.

  #19No change
• 20

  BESTie — Love Options

  #20 on the Spotify Korea daily chart.

  지난주 23위 ▲3#20+3 vs yesterday
• 21

  I.O.I — Suddenly

  #21 on the Spotify Korea daily chart.

  지난주 22위 ▲1#21+1 vs yesterday
• 22

  WOODZ — Drowning

  #22 on the Spotify Korea daily chart.

  지난주 24위 ▲2#22+2 vs yesterday
• 23

  Nerd Connection — ‎Good Night Good Dream

  #23 on the Spotify Korea daily chart.

  지난주 27위 ▲4#23+4 vs yesterday
• 24

  Jung Kook — Seven (w/ Latto)

  #24 on the Spotify Korea daily chart.

  지난주 5위 ▼19#24-19 vs yesterday
• 25

  Hearts2Hearts — Lemon Tang

  #25 on the Spotify Korea daily chart.

  #25No change
• 26

  데이먼스 이어 Damons year — yours

  #26 on the Spotify Korea daily chart.

  #26No change
• 27

  IU — Dear my crazy soulmate

  #27 on the Spotify Korea daily chart.

  지난주 21위 ▼6#27-6 vs yesterday
• 28

  YENA — Catch Catch

  #28 on the Spotify Korea daily chart.

  지난주 35위 ▲7#28+7 vs yesterday
• 29

  The Black Skirts — Ling Ling

  #29 on the Spotify Korea daily chart.

  지난주 30위 ▲1#29+1 vs yesterday
• 30

  JANNABI — for lovers who hesitate

  #30 on the Spotify Korea daily chart.

  지난주 33위 ▲3#30+3 vs yesterday
• 31

  Kim Na Young — A Letter For You

  #31 on the Spotify Korea daily chart.

  지난주 40위 ▲9#31+9 vs yesterday
• 32

  KiiiKiii — 404 (New Era)

  #32 on the Spotify Korea daily chart.

  지난주 28위 ▼4#32-4 vs yesterday
• 33

  Epik High — Love Love Love

  #33 on the Spotify Korea daily chart.

  지난주 39위 ▲6#33+6 vs yesterday
• 34

  Woo — We Are (w/ Loco, GRAY)

  #34 on the Spotify Korea daily chart.

  지난주 37위 ▲3#34+3 vs yesterday
• 35

  Lim Young Woong — ToTo

  #35 on the Spotify Korea daily chart.

  지난주 29위 ▼6#35-6 vs yesterday
• 36

  TAEYEON — Bansanka

  #36 on the Spotify Korea daily chart.

  #36No change
• 37

  RESCENE — Runaway

  #37 on the Spotify Korea daily chart.

  지난주 34위 ▼3#37-3 vs yesterday
• 38

  TUIDE — SUN KISS

  #38 on the Spotify Korea daily chart.

  지난주 32위 ▼6#38-6 vs yesterday
• 39

  Hearts2Hearts — FOCUS

  #39 on the Spotify Korea daily chart.

  지난주 38위 ▼1#39-1 vs yesterday
• 40

  BIGBANG — BiiiG

  #40 on the Spotify Korea daily chart.

  지난주 41위 ▲1#40+1 vs yesterday
• 41

  OFFICIAL HIGE DANDISM — Pretender

  #41 on the Spotify Korea daily chart.

  지난주 42위 ▲1#41+1 vs yesterday
• 42

  RESCENE — Pinball

  #42 on the Spotify Korea daily chart.

  지난주 46위 ▲4#42+4 vs yesterday
• 43

  Hearts2Hearts — STYLE

  #43 on the Spotify Korea daily chart.

  #43No change
• 44

  IU — Unknown Planet

  #44 on the Spotify Korea daily chart.

  지난주 31위 ▼13#44-13 vs yesterday
• 45

  BOL4 — Please Summer!

  #45 on the Spotify Korea daily chart.

  #45No change
• 46

  fromis_9 — Vitamin ME

  #46 on the Spotify Korea daily chart.

  지난주 48위 ▲2#46+2 vs yesterday
• 47

  BTS — SWIM

  #47 on the Spotify Korea daily chart.

  #47No change
• 48

  ENHYPEN — Bloody Paradise

  #48 on the Spotify Korea daily chart.

  지난주 49위 ▲1#48+1 vs yesterday
• 49

  The NuTs — 사랑의 바보

  #49 on the Spotify Korea daily chart.

  NEW#49+5 vs yesterday
• 50

  ROSÉ — new trick

  #50 on the Spotify Korea daily chart.

  #50No change

Top Songs in Korea Right Now — see all →

Sources · Spotify Korea daily (kworb)

• 01

  Assassin(s)

  Released 2026.09.23. No. 1 in daily admissions (KOFIC ticketing data).

  지난주 2위 ▲1#01
• 02

  Chiikawa the Movie: The Secret of Mermaid Island

  Released 2026.09.30. No. 2 in daily admissions (KOFIC ticketing data).

  지난주 1위 ▼1#02
• 03

  Tazza: Song of Beelzebub

  Released 2026.09.23. No. 3 in daily admissions (KOFIC ticketing data).

  #03
• 04

  The Odyssey

  Released 2026.08.05. No. 4 in daily admissions (KOFIC ticketing data).

  #04
• 05

  Revival Man: The Red

  Released 2026.09.30. No. 5 in daily admissions (KOFIC ticketing data).

  #05
• 06

  Possible Love

  Released 2026.09.23. No. 6 in daily admissions (KOFIC ticketing data).

  #06
• 07

  The Intern

  Released 2026.09.16. No. 7 in daily admissions (KOFIC ticketing data).

  지난주 8위 ▲1#07
• 08

  디거

  Released 2026.10.03. No. 8 in daily admissions (KOFIC ticketing data).

  지난주 7위 ▼1#08
• 09

  Obsession

  Released 2026.09.02. No. 9 in daily admissions (KOFIC ticketing data).

  #09
• 10

  Avengers: Endgame (encore)

  Released 2026.09.23. No. 10 in daily admissions (KOFIC ticketing data).

  #10

Korean Box Office Today — see all →

Sources · KOFIC KOBIS daily box office (Oct. 4, 2026 data) · KOBIS real-time advance booking share (Oct. 5, 2026, 10:19 KST)

• 01

  League of Legends

  MOBA from Riot Games. No. 1 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #01MOBA
• 02

  FC Online

  Sports from EA Korea Studio. No. 2 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #02Sports
• 03

  Valorant

  FPS from Riot Games. No. 3 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #03FPS
• 04

  PlayerUnknown's Battlegrounds

  FPS from Krafton. No. 4 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #04FPS
• 05

  MapleStory

  MMORPG from Wizet Studio. No. 5 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #05MMORPG
• 06

  Lineage

  MMORPG from NCSoft. No. 6 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #06MMORPG
• 07

  Sudden Attack

  FPS from Nexon GT. No. 7 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #07FPS
• 08

  Roblox

  Role-playing from Roblox Corporation. No. 8 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #08RPG
• 09

  Overwatch 2

  FPS from Blizzard. No. 9 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #09FPS
• 10

  StarCraft

  RTS from Blizzard. No. 10 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #10RTS
• 11

  Aion 2

  MMORPG from NCSoft. No. 11 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #11MMORPG
• 12

  Lost Ark

  MMORPG from Smilegate RPG. No. 12 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #12MMORPG
• 13

  MapleStory Worlds

  Other from Nexon. No. 13 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #13Other
• 14

  Dungeon & Fighter

  Action RPG from Neople. No. 14 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #14Action RPG
• 15

  Minecraft

  Adventure from Mojang. No. 15 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #15Adventure
• 16

  디아블로 4

  Action RPG from Blizzard. No. 16 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #16Action RPG
• 17

  World of Warcraft

  MMORPG from Blizzard. No. 17 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #17MMORPG
• 18

  TalesRunner

  Racing from Raon Entertainment. No. 18 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #18Racing
• 19

  워크래프트 3

  RTS from Blizzard. No. 19 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #19RTS
• 20

  Eternal Return

  Strategy shooter from Nimble Neuron. No. 20 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.

  #20Strategy / Shooter

Most Popular Games in Korea — see all →

Sources · GameMeca popular game ranking (Sept. 23–29 data · published Sept. 30 · still the latest as of Oct. 5) · Games메카 순위분석 (2026.09.30) · The Log PC-bang weekly report, 4th week of September (Sept. 28 · latest as of Oct. 5) · 지디넷코리아 Aion 2 동접·NCSoft 주가 (2026.10.03) · Byline Network: AION 2 global launch on Oct. 5 (Oct. 1, 2026) · Games메카 아시안Games LoL 금메달 (2026.10.02)

• 01

  Bukangi — over 900,000 visitors · lantern complaints at night, and Busan files a trademark

  Bukangi, a dusky shark that swam into the canal of Busan's North Port waterfront park on Sept. 18, has stayed in the canal for 17 days despite two attempts to guide it out (water cannons on Sept. 29, a net on Oct. 2). According to SBS (Oct. 5), it even slipped back over the blocking net, and cumulative visitors to the park have passed 900,000 — 72,000 on National Foundation Day and 69,000 the day after. Korea Economic TV (Oct. 5) reported that visitors shining lanterns and flashlights at night have forced the park to keep broadcasting warnings, and complaints from nearby residents are growing. According to Jeonmae (Oct. 2), five trademark applications for 'Bukangi' have been filed by individuals since Sept. 21, so Busan city will file its own in October. Global Economic (Oct. 4) reported that Busan's Dong District pushed a North Port shark character contest with ₩7 million in total prizes, and that the National Institute of Fisheries Science is watching the fact that no clear feeding has been observed.

  NEW90만 명Busan

• Soyeon's 'I'll Quit' — an office-worker song tops a network music show

  'I'll Quit (Narr. Kian84)' is the title track of i-dle member Soyeon's first full-length album 'An Awesome Life', released Sept. 7. Its theme of quitting your job and its lyrics struck a chord with office workers. According to MediaPen (Oct. 5), it hit No. 1 on the real-time and daily charts of Melon, Genie and Bugs, YouTube Music's weekly chart, FLO, VIBE and iChart for a perfect all-kill, and won No. 1 on Mnet's 'M Countdown' on Oct. 1 and SBS's 'Inkigayo' on Oct. 4. Top Star News (Sept. 30) noted the song climbed over time rather than peaking at release, spreading beyond office workers through university-festival sing-alongs and students rewriting it for exam season. It also appears on Namuwiki's September 2026 meme list.

  NEW지상파 #1직장인New

• Merit keyrings · Seokga Money — open runs, with foreigners in line too

  The 'merit keyring', said to add one unit of Buddhist merit every time you press it, spread on social media. According to Jaekyung Ilbo (Oct. 1), Jogyesa temple sold the 500 it got around Sept. 17 within a day, and Bongeunsa put up a sold-out notice on Sept. 29. BTN Buddhist TV (Oct. 5) reports that Bongeunsa's 'moktak merit keyring' — a keyboard keycap topped with a tiny wooden temple block that makes a moktak sound when pressed — sold all 6,000 units restocked on Sept. 23 within seven hours, and people line up an hour before each sale. It started with the 'Buddhist-core' trend among people in their 20s and 30s and now draws grandparents in their 60s and 70s buying gifts and foreign visitors who come to temples after watching KPop Demon Hunters. Jaekyung Ilbo also noted the 'digital moktak' in the app Seokga Money, which lets you tap a temple block on your phone.

  NEWBuddhist chicNew

• Yeongju's deputy mayor and the 'ginseng-chewing' group dance — promo video tops 2 million views

  Per OhmyNews (Oct 3), Yeongju city in North Gyeongsang made a promo for its Punggi Ginseng Festival starring deputy mayor Eom Tae-hyun and about 60 senior officials. It parodies the GENER8ION-made video for Swedish rapper Yung Lean's 'STORM II', and passed 2M combined views on YouTube and Instagram between Sept 29 and 6pm on Oct 2. The ginseng festival runs Oct 3-11.

  NEW2M viewslocal governmentNew

• 'Not the museum, the library' — the National Library of Korea's Reels take off

  According to ZDNet Korea (Oct. 4), the National Library of Korea has been posting Instagram Reels since mid-September about constantly being mistaken for the National Museum of Korea — 'Gukjungbak' versus 'Gukjungdo'. A video stressing 'not the museum, the library' and one using the new director's photo caught on and spread through online communities on their own. Users said it's 'funny because it doesn't try too hard' and that it 'stays within bounds for a public-agency Reel'.

  NEW공공기관New

• The Lamppost Gentleman and 'inoe-com' — now there's a 'Fire Extinguisher Gentleman' too

  Vesper is a gentleman character with a lamppost where his face should be, appearing in the parade of Lotte World Adventure's 'Dark Fantasy Festival'. Lotte World created the character in-house, and he appears alongside candlestick-headed Kandra and others. According to HuffPost Korea, the Vesper video posted on Lotte World's X account on Sept. 16 had 15.8 million views as of Sept. 30, and on Sept. 28 the Jeonbuk 119 Safety Experience Center posted an Instagram video of a 'Fire Extinguisher Gentleman' — a figure in firefighter gear with a red extinguisher for a head — to promote how to use an extinguisher. According to Maeil Shinmun (Sept. 28), hundreds of pieces of fan art appeared on social media and Lotte World launched an official fan-art contest. The parade runs daily at 8:20 p.m. until Nov. 15.

  CharacterNew

• AI 'B-grade romance fantasy' — I Got Transported, but My Face Came Along

  A romance-fantasy short drama made with generative AI by YouTube channel Studio Steelcut. The premise: the heroine is transported into her favorite romance-fantasy novel, but keeps her real-world face. According to the Korea Economic Daily (Sept. 30), Episode 1 passed 1.54 million views and Episode 3 carried a paid ad, while mentions of AI short dramas rose from 94 in June to 565 in September. Gogumafarm (Sept. 30) noted that the trending approach doesn't hide AI's awkwardness but plays it for laughs alongside romance-fantasy clichés and B-movie sensibility.

  AIShort dramaNew

• AI-DOL's 'I WASH' — the girl group made to sell a washer

  'I WASH' is the debut single of AI-DOL, a five-member group LG Electronics put together to promote its all-in-one AI WashCombo washer-dryer; each member stands for a product feature such as large capacity or AI time sensing. According to the Korea Economic Daily (Sept. 23), the song, first released on Instagram in August, hit No. 1 on Instagram's trending audio and the dance video reached No. 4 on the Reels chart; the group performed on Mnet on Sept. 17 and MBC on Sept. 19. IT Daily (Sept. 23) reports it went out on about 50 music platforms on Sept. 22, and from October it can be set as the wash-finished chime in LG's ThinQ app.

  Ad memeNew

• The AI one-word challenge and 'AI seized evidence' — “What flower am I?”

  Per Yonhap (Sep 27), people in their 20s and 30s are asking generative AI “What flower am I?”, “What color am I?” or “What weather am I like?” — the AI answers with a single word (sunflower, yellow…) based on their chat history — and then cutting moody photos to match into roughly 15-second clips. This 'AI one-word definition challenge' is spreading on Instagram Reels and TikTok. On X, users are sharing 'AI seized evidence' images: the items police would supposedly find if they raided your home, generated from your past AI chats.

  challengeAINew

• If I were an idol, I'd definitely take this part (sung by me)

  The original is a post by X user @qri_0u0, who picked the parts they'd most want to sing in favorite idol songs and sang them. Fans began posting their own favorite parts under the same caption, and it spread to actor, musical-actor and character versions like 'If I were an actor, I'd definitely want this line.' Gogumafarm featured it first in its September meme roundup on Sept. 21 and revisited it in its Sept. 30 YouTube trends, explaining that fans of the same person each pick a different 'killing part', making it a format open to free variation.

  FandomSeptember

• "Take the L" — the Kwon Root challenge

  A line from 'Rival Dance: Reality vs. Game', a video YouTuber Kwon Root posted in 2024. According to Namuwiki's Kwon Root page, the scene took off late on Instagram, passing 1.4 million views, and became a challenge copied by creators including Mimiminu and Kim Sang-min. Namuwiki's memes-by-period page first listed it in August 2026, and it remains on the September and October lists marked 'since August'.

  challengeNew

• 'Jang Won-young ___' — and she answered

  A meme where you put 'Jang Won-young' (IVE) in front of anything good as praise ('a Jang Won-young schedule', 'Jang Won-young Buldak'). It started in Tamagotchi communities, where a beautifully raised pet was called a 'Wonyoung-gotchi', and settled in as the opposite of 'bamti' (tacky). BIBI explained it on JTBC's Please Take Care of My Refrigerator in August. On Sept 10 Jang Won-young replied herself on Bubble: 'don't eat a bamti meal, eat a Jang Won-young meal… have a Jang Won-young day', and Careet ran a meme roundup on Sept 16 titled 'Is Jang Won-young the opposite of bamti?'

  MemesSeptember

• Bamti · guilty bamti · bamti-ness

  'Bamti' describes a person, thing or situation that looks subtly tacky or clumsy. It comes from a screenshot of a user named Bamti in the avatar game LINE Play who answered criticism of their looks with a flat 'OK'. Hankook Ilbo (March) and Kyunghyang Shinmun (May) covered it, and spin-offs have stuck: 'guilty bamti' (tacky but oddly appealing), 'bamti-nanda' (it looks bamti) and 'bamti-ryeok' (bamti power). In September it came back paired with its new opposite, 'Jang Won-young'.

  Slang

Korean Slang and Memes Trending Now — see all →

Sources · SBS Bukangi 누적 90만 명 (2026.10.05) · 한국경제TV Bukangi 야간 랜턴 민원 (2026.10.05) · Global이코노믹 Bukangi Character 공모·포식 미확인 (2026.10.04) · 전국매일신문 Busan시 Bukangi 상표 출원 추진 (2026.10.02) · 미디어펜 소연 퇴사할게여 지상파 #1 (2026.10.05) · 톱스타뉴스 퇴사할게여 (2026.09.30) · BTN불교TV 공덕 키링 오픈런 (2026.10.05) · 지디넷코리아 국립중앙도서관 릴스 (2026.10.04) · 오마이뉴스 영주 인삼 영상 (2026.10.03) · 아시아경제 Bukangi 복귀 (2026.10.03) · 한국경제 AI Short drama 154만 회 (2026.09.30) · Gogumafarm YouTube trends AI 병맛 로판·내가 아이돌이었으면 (2026.09.30) · 허프포스트코리아 가로등 신사·소화기 신사 · 매일신문 롯데월드 가로등 신사 (2026.09.28) · 재경일보 공덕 키링·석가머니 (2026.10.01) · 한국경제 에이아이돌 음악방송 (2026.09.23) · 연합뉴스 AI 한 단어 Challenge (2026.09.27) · 캐릿 밤티 반대말이 장원영 (2026.09.16) · 엘르 코리아 장원영 Memes (2026.09.11) · 나무위키 Memes/시기별 (checked 2026.10.05) · 한국일보 밤티