← Back to this week

Fashion Musinsa and the street

Korea · 2026 week 38 (09.14 - 09.20) · 3 entries

What fashion is trending in Korea?

Checked through Sep 19: Musinsa 추석 빅Sale 9월 21~27일 (Dealsite, 2026.09.18), TD 캐주얼 부활 — 백화점 3사 매출 +17.8%, "Autumn clothes" searches up 53x · light padded jackets up 718% stand out. All 3 entries are below, each with when it started and the numbers behind it.

Platforms

  1. 01

    Musinsa 추석 빅Sale 9월 21~27일

    Musinsa is running its "2026 Chuseok Big Sale" Sept 21-27: coupons up to 30% on popular brands and ₩12,000 off orders of ₩120,000+. An after-sale (Sept 28-Oct 5), Members Day (Oct 1-5) and encore sale (Oct 6-8) follow.

    Started Checked 2026.09.19 (sale Sept 21-27) · Traffic Dealsite, 2026.09.18 · coupons up to 30%

Style

  1. 01

    TD 캐주얼 부활 — 백화점 3사 매출 +17.8%

    Traditional-casual ("TD") sales at Korea's three big department stores (Lotte, Shinsegae, Hyundai) rose 17.8% on average in January-August. By brand: Ralph Lauren +27%, Hazzys +14%, Lacoste +12%, Beanpole +11%.

    Started Checked 2026.09.19 · Asia Economy report, 2026.09.16 · Traffic Asia Economy, 2026.09.16 · department-store TD casual sales +17.8% (Jan-Aug) · Ralph Lauren +27%

Autumn switch

  1. 01

    "Autumn clothes" searches up 53x · light padded jackets up 718%

    On Musinsa, Korea's largest fashion platform, searches for "autumn clothes" rose about 53x year on year. August sales of light padded jackets jumped 718%, followed by spring/autumn coats (247%), fleece (218%), knits and sweaters (95%) and long-sleeve tees (94%). Musinsa is running an "Autumn '26 New Arrivals Week" online and offline from September 11 to October 5, with up to 15% off.

    Started Checked 2026.09.18 · reported 2026.09.11 · Traffic Reported by Newspim and Korea Textile News ·

Sources · 아시아경제 TD 캐주얼 (2026.09.16) · 딜사이트 Musinsa 추석 빅Sale (2026.09.18) · 뉴스핌 (2026.09.11) · Korea Fashion News 가을 new launches 위크 · JoongAng Economy News

Other parts · Beauty Olive Young bestsellers · Food Convenience-store & dining launches · Tech Galaxy and home appliances · Travel How Koreans travel now · Instagram Rising audio · TikTok Rising hashtags · YouTube Long-form Top 30 · Music Spotify Korea · Box Office Daily admissions · Games Korea · Memes · Slang Slang and catchphrases

Some product links are Coupang Partners affiliate links. We may earn a commission at no extra cost to you.

← Back to this week