Beauty Olive Young bestsellers
Korea · 2026 week 37 (09.07 - 09.13) · 15 entries
Rising products
d'Alba Waterfull Tone-up Sunscreen
Ranked the #1 riser in Shopee's K-beauty category in April 2026. The same brand's Best Glow combo also made the top five.
Started rising 2026.04 · Traffic #1 riser, Shopee K-beauty
VT Reedle Shot 2-Step Hydrogel Mask
A two-step set: ampoule first, hydrogel mask second. Sold on fast calming and hydration.
Started popular in H1 2026 · Traffic Top item, Shopee K-beauty
Medicube Age-R Booster Pro
A home-care device Olive Young flagged as a hot product, and the centre of the buy-the-machine, treat-yourself-at-home shift.
Started popular in 2026 · Traffic Olive Young featured product
CLIO x Korea Heritage Service eye palette
A Pro Eye Palette Air edition made with the Korea Heritage Service sold out in both colourways.
Started 2026 special edition · Traffic Both shades sold out
Dive In low-molecular hyaluronic acid serum
High in the Hwahae rankings, which sit on 1.03 million user reviews. Sold on low-molecular hyaluronic acid for absorption.
Started high in 2026 rankings · Traffic Hwahae ranking built on 1.03M reviews
Ceramide Mochi Toner and Atobarrier 365 Cream
Both sit high in Hwahae's cosmetics Top 100, and both lead with ceramides and barrier repair.
Started high in 2026 rankings · Traffic High in the Hwahae Top 100- 07
Mediheal mask, Bioderma toner, Beplain cleansing foam
Mediheal Essential Mask (#1 sheet mask, 3.1 billion sheets to date), Bioderma Hydrabio toner and Beplain mung-bean cleansing foam (20 million units sold) took the top of Olive Young's September list.
Started 2026.09 · Traffic Mediheal 3.1B sheets · Beplain 20M units, cumulative - 08
Daiso beauty: 290 new products at once
Daiso's June event brought roughly 290 new SKUs from brands like Klavuu, TWOEDIT and Bonsep; July added about 920 more under a "Summer Glossy" push, and sellouts ran across some 800 beauty lines.
Started 2026.06~07 · Traffic 290 SKUs (June) · 920 plus ~800 (July)
Brands
Nock Archive
Known for a vintage-can body toner, blending oils shaped like chess pieces, and a pouch-refill serum mist.
Started emerging in 2026 · Traffic Brand beauty influencers are watching
Olive Young tops brand reputation
Olive Young took #1 in the September 2026 cosmetics-retailer brand reputation index, though total data volume fell 4.92% from the previous month.
Started measured 2026.09 · Traffic Olive Young #1 (data volume -4.92% MoM)- 03
Lush leads vegan cosmetics, index up 23.63%
Lush took #1 in the September 2026 vegan-cosmetics reputation index at 1,496,687, up 23.63% month on month.
Started measured 2026.09 · Traffic Index 1,496,687 (+23.63% MoM) - 04
TIRTIR takes over Shopee's K-beauty top five
Three of the top five fastest-rising products on Shopee in January 2026 were TIRTIR items, led by the Mask Fit AI Filter cushion. K-beauty e-commerce exports passed $1 billion in a half-year for the first time, at $1.0353 billion.
Started rose 2026.01, H1 cumulative · Traffic 3 of Shopee's top 5 · K-beauty exports $1.0353B (H1)
Category
Sun care splits by texture
Past creams and sticks, sun gels, serums and ampoules are now on the popular lists — SKIN1004's sun serum, Botanic Farm's sun gel, Fromliere's sun ampoule.
Started spreading through 2026 · Traffic Popular group at the Olive Young sale
Pack cleanser
Leave it on the face for a minute and it claims to clear pores, hydrate and firm. A standout at the Olive Young sale.
Started new category in 2026 · Traffic Category to watch at the Olive Young sale- 03
Ingredient-led beauty
The axis of K-beauty as the Olive Young sale showed it: shoppers read the ingredient list before the brand name.
Started 2026 signal · Traffic Core keyword of the Olive Young sale
Sources · Olive Young Newsroom · Hwahae rankings · Shopee K-beauty report · Harper's Bazaar Korea · Ilgan Today brand reputation
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