Korea · 2026 week 44 (10.26 - 11.01) · 27 entries
Checked through Oct 26: SME cosmetics exports hit $2.79 billion in Q3 (+28.6%): online exports double, Canada up 282% (Kyunghyang Shinmun 2026.10.26), Eye patches you wear out of the house: Dior and Chanel logo patches, and Debtie's Zara Larsson 'dolphin' patch on US TikTok Shop, All four convenience chains report beauty sales — CU color cosmetics +212.1%, GS25 minis +108.3%, 7-Eleven +18%, Emart24 +20% stand out. All 27 entries are below, each with when it started and the numbers behind it.
| # | Olive Young ranking today |
|---|---|
| 1 | 올영 #1 다시 메디힐 — 미쟝센 Serum은 #100 밖, 존슨즈 헬로키티 로션 #2·라운드랩 선Kream 48th → #4 Olive Young ranking, noon Oct 27 · No. 1 Mediheal mask pack (No. 5 on Oct 26) · No. 2 Johnson’s Hello Kitty lotion · No. 3 d’Alba spray serum · No. 4 Round Lab sunscreen (No. 48 on Oct 26) · Mise-en-scène and Curved out of the top 100 |
| 2 | 마스크 — 메디힐 다시 #1, 하이퍼 겔마스크 #45 → #22·일소 PDRN 필 마스크는 #100 밖 Olive Young ranking, noon Oct 27 · No. 1 (Mediheal, No. 5 on Oct 26) · No. 22 (Mediheal Hyper Gel, No. 45 on Oct 26) · No. 33 (Arocell) · No. 42 (Menokin) · No. 84 (Biodance) · ILSO PDRN out of the top 100 |
| 3 | Patches — VT Reedle Shot 포어 Patches #49로 1등, 케어플러스 스팟 Patches #99 → #95 Olive Young ranking, noon Oct 27 · No. 49 (VT Reedle Shot pore patch) · No. 95 (Careplus, No. 99 on Oct 26) · ear jewel patch out of the top 100 |
| 4 | Makeup — 오프라 하이라이터 #7 → 12th, 헤라 블랙Cushion 새 색 14th·단종 부활 마몽드 Tint 밤 17th Olive Young ranking, noon Oct 27 · No. 12 (Ofra, No. 7 on Oct 26) · No. 14 (HERA Black Cushion) · No. 15 (Situea, No. 3 on Oct 26) · No. 17 (Mamonde tint balm) · No. 18 (Jung Saem Mool cushion) |
| 5 | Body — 존슨즈 헬로키티 로션 #2, 도브 Body 스크럽 #38 → #23·티엘라 11th → 28th Olive Young ranking, noon Oct 27 · No. 2 (Johnson’s Hello Kitty) · No. 23 (Dove scrub, No. 38 on Oct 26) · No. 28 (Tiela, No. 11 on Oct 26) · Vaseline PDRN out of the top 100 |
| 6 | 보습 Kream 칸 — 에스트라 아토베리어365 14th → #7, 제로이드 누렁이 No. 20 → No. 10 Olive Young ranking, noon Oct 27 · No. 7 (AESTURA, No. 14 on Oct 26) · No. 10 (Zeroid Nureongi, No. 20 on Oct 26) · No. 25 (Physiogel DMT) · No. 35 (La Roche-Posay, No. 43 on Oct 26) |
| 7 | Makeup prep — 연작 프렙 Base makeup #52 → No. 29, 메노킨 Mist #98 → #63 Olive Young ranking, noon Oct 27 · No. 29 (Yunjac, No. 52 on Oct 26) · No. 63 (Menokin mist, No. 98 on Oct 26) |
| 8 | Suncare — 라운드랩 자작나무 선Kream 1+1 48th → #4, Tone-up sunscreen도 #32 Olive Young ranking, noon Oct 27 · No. 4 (Round Lab 1+1, No. 48 on Oct 26) · No. 32 (Round Lab Tone-Up) · No. 74 (Goodal) · No. 90 (Mediheal Sun Serum) |
| 9 | Character·Editions — 존슨즈 헬로키티 로션 #2, 라보에이치 몬치치 #44 → #8·제로이드 누렁이 No. 10 Olive Young ranking, noon Oct 27 · No. 2 (Johnson’s Hello Kitty) · No. 8 (LABO-H Monchhichi, No. 44 on Oct 26) · No. 10 (Zeroid Nureongi) · No. 21 (Senka Onion Kungya, No. 65 on Oct 26) · No. 43 (Anua Sanrio) · Elastine out of the top 100 |
| 10 | Hair — 미쟝센 퍼펙트 Serum #1 → #100 밖, 라보에이치 두피샴푸 #8로 1등 Olive Young ranking, noon Oct 27 · No. 8 (LABO-H, No. 44 on Oct 26) · No. 51 (UNOVE mask, No. 6 on Oct 26) · No. 64 (LABO-H ampoule) · No. 68 (UNOVE oil) · Mise-en-scène out of the top 100 (No. 1 on Oct 26) |
Tap a name to open it at the source. This list was last checked on Oct 26; it is updated when a new in-app capture comes in. Full list with images below.
This is the sales ranking at Olive Young (Korea’s largest beauty retailer) as of around noon on Oct 27. No. 1 is the Mediheal Essential Mask Pack (10+1 sheet set), back up from No. 5 the day before. No. 2 is Johnson’s Hello Kitty Beauty Lotion 500ml, tagged as an October Olive Young Pick, and No. 3 is d’Alba First Spray Serum. The Round Lab Birch Sunscreen 1+1 set jumped from No. 48 to No. 4. Mise-en-scène Perfect Serum and Curved Peptide BB Serum, No. 1 and No. 2 the day before, aren’t in the top 100. New brand Situea’s Mousse Velvet slipped from No. 3 to No. 15, and its other two products dropped off.
This is the Olive Young sales ranking as of around noon on Oct 27. Mediheal Essential Mask Pack returned to No. 1 from No. 5. Mediheal Hyper Gel Mask (8+1 sheet exclusive set) rose from No. 45 to No. 22. Arocell Super Collagen Mask is No. 33, Menokin Bubble Mask held at No. 42, and Biodance Real Deep Mask is No. 84. ILSO PDRN Peel Mask, No. 23 the day before, fell out of the top 100.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked patch is VT PDRN Reedle Shot Micro Pore Patch (4 sheets) at No. 49. Careplus Wound Cover Spot Patch rose from No. 99 to No. 95. The ear-acupressure jewel patch, No. 16 on the 25th, has been out of the top 100 for two days.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked color cosmetic is Ofra Slim Mini Highlighter at No. 12 (No. 7 the day before). HERA Black Cushion, with an exclusive new Rosy Ivory shade, is No. 14, and Situea Airy Mousse Velvet is No. 15 (No. 3 the day before). Mamonde Creamy Tint Color Balm, tagged ‘Discontinued & Revived’, is No. 17, and the holiday edition Jung Saem Mool cushion is No. 18. Situea Lip Glaze, No. 15 the day before, is out of the top 100.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked body product is Johnson’s Hello Kitty Beauty Lotion 500ml (October Olive Young Pick) at No. 2. Dove Body Scrub (new osmanthus scent) rose from No. 38 to No. 23. Tiela Perfume Nourishing Body Cream fell from No. 11 to No. 28, and Vaseline PDRN Body Lotion dropped out of the top 100.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked moisturizing cream is AESTURA AtoBarrier365 Cream at No. 7 (No. 14 the day before). Zeroid Intensive Cream (collab with the Korean dog character Nureongi) rose from No. 20 to No. 10. Physiogel DMT Facial Cream is No. 25, and La Roche-Posay Cicaplast Baume rose from No. 43 to No. 35.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked ‘makeup-gripping’ product (one that helps makeup go on smoothly) is Yunjac Skin Perfecting Prep Base at No. 29 (No. 52 the day before). Menokin Quick Glow Bubble Capsule Mist (Park Bo-young’s pick) rose from No. 98 to No. 63.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked sun care product is the Round Lab Birch Juice Moisturizing Sunscreen 1+1 set at No. 4 (No. 48 the day before). The same brand’s Tone-Up Sunscreen 1+1 is No. 32, Goodal Clear Heartleaf Sunscreen (Sanrio collab) is No. 74, and Mediheal Madecassoside Sun Serum is No. 90.
This is the Olive Young sales ranking as of around noon on Oct 27. Among character and edition products, Johnson’s Hello Kitty Beauty Lotion ranks highest at No. 2. LABO-H Monchhichi Edition Scalp Strengthening Shampoo rose from No. 44 to No. 8, and Zeroid’s Nureongi collab cream from No. 20 to No. 10. Senka’s Onion Kungya edition bounced back from No. 65 to No. 21. Anua PDRN Capsule Serum (Sanrio collab) is No. 43. Elastine’s ‘Yumi’s Cells’ shampoo, No. 19 the day before, is out of the top 100.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked hair product is LABO-H Scalp Strengthening Shampoo (Monchhichi Edition) at No. 8 (No. 44 the day before). UNOVE Deep Damage Hair Mask fell from No. 6 to No. 51, LABO-H Hairline Ampoule is No. 64 and UNOVE Silk Hair Oil is No. 68. Mise-en-scène Perfect Serum, No. 1 the day before, dropped out of the top 100, and Elastine and Urban Tribe aren’t in the top 100 either.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked edible product is Delish Protein Shake at No. 77 (No. 96 the day before). Cruntein Crunch Ball Protein Shake (new honey candied sweet potato flavor) is No. 80, All the Better Fine Rice Protein Shake is No. 82 (No. 24 the day before), and Flymeal Protein Shake is No. 94. Kozaa Plant-Based Melatonin Jelly (No. 17) and Denps (No. 39), the top edibles the day before, are out of the top 100.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked retinol product is Innisfree Retinol Cica Pore Mark Ampoule at No. 37 (No. 70 the day before). Celimax Vita-A Retinal Shot Tightening Booster is No. 38, and the same line’s Dual Cream is No. 66. IOPE Retijection Serum has been out of the top 100 for two days.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked standalone PDRN product is Anua PDRN Hyaluronic Acid Capsule Serum (Sanrio collab) at No. 43 (No. 64 the day before). The Mediheal Hyper Gel Mask 4-type set, which includes a PDRN version, is No. 22. VT has three products in the top 100: Reedle Shot Pore Patch at No. 49, PDRN Essence at No. 67 and Reedle Shot Booster Shot at No. 88. ILSO PDRN Peel Mask (No. 23), the top PDRN product the day before, is out of the top 100.
This is the Olive Young sales ranking as of around noon on Oct 27. The highest-ranked cleanser is beplain Mung Bean pH-Balanced Cleansing Foam at No. 11 (No. 29 the day before). Senka Perfect Whip Onion Kungya Edition bounced back from No. 65 to No. 21. ma:nyo Soybean Cleansing Oil is No. 24 and Graymelin Canola Crazy Cleansing Oil is No. 27. Zeroid Foaming Cleanser (Nureongi) is No. 46, and BANILA CO Clean It Zero Cleansing Balm is No. 47.
On Hwahae’s trending ranking (updated Oct 27, 2026), Mongdies Butt Cleanser (4.83 rating, 326 reviews) held No. 1. No. 2 is the same brand’s Ato Lotion. No. 3 COSRX Aloe Soothing Sunscreen, No. 4 S.NATURE Aqua Squalane Lip Balm and No. 6 COSRX Hydrium Centella Aqua Soothing Ampoule are all new entries. COSRX The Retinol 0.1 Cream, No. 2 the day before, isn’t in the top 20.
On Hwahae’s trending ranking (updated Oct 27, 2026), AESTURA AtoBarrier365 Cream (4.68 rating, 19,022 reviews) slipped one spot to No. 5. In the Olive Young ranking at midday the same day, the 80ml cream set rose from No. 14 to No. 7, and the same line’s lotion is No. 50.
On Hwahae’s trending ranking (updated Oct 27, 2026), S.nature Aqua Squalane Moisturizing Cream (rated 4.58, 43,863 reviews) climbed one spot to No. 8. The Aqua Squalane Lip Balm from the same line entered new at No. 4, and the Aqua Oasis Toner is No. 15. On Olive Young (Korea’s largest beauty retailer) the same midday, the moisturizing cream set was No. 34 and the pre-launched Deep Aqua Squalane Barrier Serum was No. 60.
On Hwahae’s trending ranking (updated Oct 27, 2026), Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum (rated 4.66, 86,928 reviews) stayed at No. 7, same as the day before. The toner from the same line rose to No. 17 and the mask slipped to No. 16, so all three are again in the top 20. On Olive Young’s ranking that midday, the DIVE-IN serum set was No. 36 and the Torriden pad 1+1 refill set No. 93.
According to News1 (Oct 27), LG H&H’s Physiogel vitamin C ampoule ‘Scienceuticals Dailymune Ampoule’ has sold 2 million bottles. That works out to about 1,000 bottles a day since its May 2021 launch. Its sales at Olive Young last month roughly doubled from a year earlier, an all-time high. It has the highest repurchase rate among Physiogel’s ampoules and serums. On Olive Young’s ranking at midday Oct 27, the 20ml+20ml set was No. 65.
According to Yonhap Infomax (Oct 26), Musinsa (Korea’s largest fashion platform) will open its second standalone beauty store, ‘Musinsa Beauty Seongsu,’ on Yeonmujang-gil in Seongsu-dong on the 11th of next month. At about 1,320 m² (400 pyeong), it’s similar in size to the Hongdae store that opened Sep 11. A beauty store in Jeju will follow this year. Olive Young has leased the entire 4-story building directly opposite, a 2-minute walk away, on a ₩2.9 billion jeonse (lump-sum deposit) lease (per the property registry, through Dec 2031). Yeonmujang-gil already has stores from rom&nd, Jung Saem Mool, YSL Beauty and Prada Beauty.
According to IT Chosun (Oct 24), CU's color cosmetics sales rose 212.1% in January–August and total cosmetics 32.5% in January–September, with 70% of mini lip and tint buyers in their teens and 20s; it has about 1,000 beauty-focused stores. Dong-A Ilbo the same day put CU's +212.1% at January–July, so the two reports differ on the period. GS25's mini-size cosmetics rose 108.3% in January–September, and it sells Dongkook's Madeca21 at a flat ₩3,000 on dedicated shelves in about 500 stores. 7-Eleven's beauty sales rose 18% and Emart24's cosmetics 20%. Dong-A also reported that pharmacy platform Baropharm's 'Pharmacy Beauty Zone' passed 200 locations in September, and that Daiso opened a store near Konkuk University with about 80% of its goods in beauty.
According to Hansbiz (10.23), TONYMOLY said on the 23rd that it has entered 1,248 of about 5,500 emart24 stores nationwide, including the health/beauty/fashion specialty 'All Day Care Lab' store. All Day Care Lab, which first opened in Sinseol-dong, Seoul on October 16, carries 48 color items for lips, eyes, cheeks and cushions, including eight 'Perfect Lips Shocking Lip Mini' shades, plus six sheet masks, while beauty-specialty stores with dedicated beauty shelves sell the eight Shocking Lip Mini shades. The Shocking Lip Mini is a smaller version of the full-size product, with two emart24-exclusive shades, 'Heart Rum Shocking' and 'Coco Balm Shocking', added. TONYMOLY plans to expand to 2,500 emart24 beauty-specialty stores by year-end and then put products in general stores' household-goods corners. The company said convenience stores are emerging as a channel where young people and foreign tourists experience K-beauty. The article gives no prices.
According to Financial News and News1 (Oct 22), Yuhan Corp. launched eight items in the Panthenol Barrier line of "Dermaplamin Rx," its derma skincare brand made exclusively for Daiso. The company said the products contain a "Cica Calming Complex" blending panthenol (up to 5%) with centella-derived probiotics, centella PDRN and tea tree oil, and that every product passed sensitive-skin irritation tests so it can be used on skin sensitized after dermatology procedures. The lead items are the Panthenol Barrier Ampoule (50㎖) and a 5% panthenol cream (60㎖), released alongside a low-pH bubble foam, cleansing milk, cream mist, moisture lotion, all-in-one multi-balm and cream mask pack. The articles do not list prices. According to Korea Economic Daily (Oct 18), Asung Daiso's derma-cosmetics sales from January to September rose about 40% from a year earlier, outpacing beauty overall (30%), and related items grew from about 80 to about 150. Sales of small beauty devices rose about 80%. The same article said a niacinamide 10% 30㎖ ampoule that sells online for low-₩10,000s to ₩30,000-range costs ₩5,000 at Daiso with the same concentration and size, and quoted an expert saying quality trust is key for functional products applied to the skin.
According to JoongAng Ilbo (Oct 21), Olive Young's "Advanced Derma" high-function skincare category, launched with Korean pharma companies in 650 stores in March, reached 1,160 stores by September, and August sales were more than 80% above April, right after launch. Dong-A Pharm, Dongkook Pharm, Taeguk Pharm and Pharma Research are among the brands. Musinsa Beauty Hongdae, opened Sep 11, devotes its entire basement to "Pharmacy Beauty" linked with Onnuri Pharmacy, and its online store now separates derma from skincare to show some 20 pharma-led high-function brands; its standalone Seongsu beauty store opening next month will also weight derma heavily. Hyundai Department Store opened "Khōde," a functional beauty select shop with 60-odd derma brands, at its Pangyo store on Sep 18. Per Euromonitor, Korea's dermo-cosmetics market roughly doubled in five years from 798.2 billion won in 2020 to 1.5727 trillion won in 2025, and Amorepacific said combined sales of Estra and Illiyoon topped 400 billion won last fiscal year (+67%). The article also cited brokerage analysis that facial volume loss from GLP-1 weight-loss drugs such as Wegovy and Mounjaro is spilling over into cosmetics demand.
According to the Financial News (Oct 21), CJ Olive Young runs 8 stores in Myeongdong and 9 in Hongdae. It reshaped Myeongdong around large stores like Central Myeongdong Town, cutting one store from the first half, while opening a new Hongdae store this month with more planned this year. "Musinsa Beauty Hongdae," Musinsa's first standalone beauty store opened last month, made 250 million won in its first three days. It spans B1–2F and 400 pyeong (1,322㎡), in contrast to Olive Young's Hongdae stores, mostly under 100 pyeong. Per Cushman & Wakefield Korea, Hongdae's March sales rose 19% year on year, second only to Myeongdong (33%), and Hongdae drew 6.46 million foreign tourists last year, behind Myeongdong (14.27 million). In Seongsu, Olive Young is preparing another store on Yeonmujang-gil after "Beauty Mansion" in June, which would make seven nearby, while Musinsa runs 13 stores there and adds a standalone beauty store next month. Value beauty select shop Offbeauty opened its first Hongdae store in September, and Shinsegae's Chicor entered Hongdae last December.
According to the Ministry of SMEs and Startups' Q3 SME export trends, reported by Kyunghyang Shinmun (Oct 26), SME cosmetics exports reached $2.79 billion, up 28.6% from a year earlier and the best Q3 on record. The Jan-Sep total is $7.65 billion (+26.4%). Online cosmetics exports rose 97.5% to $360 million. In Q3, exports to Europe were $670 million (+58.6%) and to North America $690 million (+33.1%); by country, Canada rose 282.4% and the UK 166.4%. Total SME exports were $33.4 billion (+8.8%).
According to Dong-A Ilbo (Oct 26), under-eye patches are turning into 'show-off beauty' that people wear outside and post on social media. Dior, Chanel, Hailey Bieber's Rhode and Rare Beauty have released patches with logos or shapes. Among Korean brands, Laneige sells a PDRN hydrogel eye patch in the US, and Debtie, from Gudai Global, sells a dolphin-shaped 'Blue Peptide Eye Patch', the symbol of singer Zara Larsson, on US TikTok Shop and Shopify. Biodance and Medicube are also expanding their lines. The article gives no sales figures.
Sources · Olive Young rankings (2026.10.27 낮 12시 조회) · Hwahae Rising fast (2026.10.27 Update) · 뉴스1 피지오겔 데일리뮨 Ampoule 200만 병 (2026.10.27) · 연합인포맥스 Musinsa Beauty Seongsu 11.11 개장 (2026.10.26) · 경Fragrance신문 중기 화장품 Exports (2026.10.26) · 동아일보 Eye patch (2026.10.26) · Olive Young ranking (checked morning of 2026.10.23) · Olive Young Today's Special (checked morning of 2026.10.23) · Hwahae trending (updated 2026.10.23) · Hansbiz: TONYMOLY enters emart24 (2026.10.23) · Beyondpost: Real Barrier Extreme ProCera launch (2026.09.29) · Financial News: Yuhan's derma cosmetics at Daiso (2026.10.22) · News1: Yuhan's Daiso-exclusive Dermaplamin Rx, 8 items (2026.10.22) · JoongAng Ilbo dermo-cosmetics, Advanced Derma +80% (2026.10.21) · Financial News Hongdae beauty battleground (2026.10.21) · Donghaeng Media Sidae Olive Young ear patches +84% (2026.10.20) · Korea Economic Daily: K-Beauty Expo breaks records (2026.10.19) · Korea Economic Daily: Daiso derma-cosmetics +40% (2026.10.18) · Segye Ilbo: Olive Young x Sanrio, hanbok Hello Kitty (2026.10.18) · Dailian: APR and d'Alba Global rebound (2026.10.16) · The Fact: Hongdae Olive Young, Daiso, Musinsa Beauty and Off Beauty (2026.10.16) · Korea Economic Daily: numbuzin number mask packs hit 100 million sheets (2026.10.15) · Maeil Business: Medicube at Amazon Big Deal Days (2026.10.14) · News1: APR shares −19.6% (2026.10.13) · Etoday: the K-beauty distribution formula (2026.10.14) · Electronic Times: Zigzag Zigzag Beauty Festa (2026.10.13) · Business Post: Olive Young in 48 Sephora stores in Southeast Asia (2026.10.12) · Daily Hankook Baemin Off Beauty cosmetics delivery (2026.10.10)
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