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Beauty
Beauty · Olive Young bestsellers09.28 확인-
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MINIC Minimal Cover Lotion — a men's cover lotion is No. 1 overall
No. 1 overall in Olive Young's daily ranking. Men's grooming brand MINIC's Minimal Cover Lotion 40ml (Light Beige / Natural Beige), co-developed with men's-beauty YouTuber SWAN, is selling at 45% off, from ₩30,000 down to ₩16,400. The product page carries a 'SWAN Market exclusive' 10% cart coupon and a first-come gift from Sep 27; it is rated 4.8 with 774 reviews. MINIC's sun cleanser, part of the same SWAN Market promotion, is No. 17, and B.READY's cover lotion (a pick by creator Tibet Dongsaeng) is No. 72 — two men's tone-up/cover lotions in the top 100.
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02
메디힐 에센셜 Sheet mask
No. 2 in Olive Young's daily ranking. The Mediheal Essential Mask 10/10+1 bundle ('No. 1 for 15 years in a row', from ₩20,000 → from ₩10,000) slipped one spot from yesterday's No. 1. The brand's Sanrio-edition toner pads are No. 12 (No. 5 yesterday), single sheet masks No. 55, hydrating sun serum No. 82 and Sanrio-edition serum No. 90 — five Mediheal products in the top 100.
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Mask day is over — belif drops from No. 2 out of the top 100, Menokin from No. 3 to No. 88
Yesterday four masks sat in the top 10; today only Mediheal (No. 2) remains. belif's Super Knights Multi Vitamin Mask (No. 2 yesterday) fell out of the top 100, Menokin's 30-Second Quick Bubble Mask went from No. 3 to No. 88 (from ₩28,500 → from ₩25,300, vs. ₩24,200 yesterday), and UNOVE's Deep Damage Repair Hair Mask from No. 8 to No. 47. New in their place: Torhop's warming salt mask in a new tube set (₩29,500 → ₩21,800) at No. 29 and Dear Sonyeo's jelly pads at No. 24.
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05
Three barrier/moisture products in the top 10 — Wellage ampoule jumps from No. 25 to No. 9
In Olive Young's daily ranking, La Roche-Posay's Cicaplast Baume B5+ 100ml set (₩41,000 → ₩29,700) is No. 5 (No. 4 yesterday) and the brand's Multi Repair Cream (₩52,000 → ₩38,300) is No. 8 (No. 11 yesterday). Wellage's Real Hyaluronic Blue 100 Ampoule 75ml twin set (₩50,000 → ₩29,900), sold as a fix for 'dry-inside' skin, jumped from No. 25 to No. 9, while its 100ml set sits at No. 100 marked temporarily sold out. Aestura's Atobarrier365 Cream is No. 16 and Illiyoon's Ceramide Ato Lotion 600ml No. 20.
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10
Body care — Dove scrub climbs from No. 28 to No. 10; Tiela's matcha cream drops to No. 31
Dove Body Scrub 298g (4 scents, from ₩17,900 → from ₩10,800) rose from No. 28 to No. 10 in Olive Young's daily ranking. Tiela's Perfume Nourishing Body Cream with its new matcha scent (from ₩32,000 → from ₩26,280), No. 10 yesterday, slipped to No. 31, and Vaseline's new Gluta-Hya serum body lotion 300ml (from ₩13,900 → from ₩10,550) entered at No. 96. BIOM's shower body tone-up (No. 79 yesterday) dropped out of the top 100.
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S.Nature moisture cream: No. 1 → No. 24 → No. 41
S.Nature's Aqua Squalane Moisture Cream 60ml double set (1+1, ₩43,000 → ₩23,500), No. 1 in Olive Young's daily ranking two days ago, is No. 41 today (No. 24 yesterday). On Hwahae's trending chart (Sep 28) it moved the other way, from No. 11 to No. 10, with the brand's cleansing balm (No. 14) and toner (No. 18) also in the top 20.
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Retinal — Celimax booster No. 28 · Dual cream up from No. 85 to No. 52
In Olive Young's daily ranking, Celimax's Retinal Shot Tightening Booster 15ml exclusive set (₩30,000 → ₩20,900) is No. 28 (No. 21 yesterday). The same line's Dual Cream 50ml (₩37,000 → ₩29,600) climbed from No. 85 to No. 52, and Innisfree's gentle Retinol Cica pore-mark ampoule double set (₩48,000 → ₩27,900) from No. 72 to No. 53.
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Sanrio collabs grow from 11 to 16 — best spot now No. 3
Sixteen products in today's Olive Young top 100 carry a Sanrio character in their names (11 yesterday): Shingmulnara rice tone-up sun cushion (Hello Kitty) No. 3, Radens tongue cleaner (Sanrio) No. 4, Mediheal toner pads (Sanrio edition) No. 12, Torriden Dive-In serum (Cinnamoroll) No. 23, Corinco lashes No. 32, the Shingmulnara sun cushion refill set No. 40, Makeprem cleansing milk No. 42, Wakemake leopard Hello Kitty palette No. 44, rom&nd tint (Kuromi, Hangyodon) No. 51, Fillimilli heated curler No. 57, Lilybyred cheek balm (My Melody pouch) No. 59, Medicube AGE-R device (Hangyodon) No. 63, Abib serum No. 70, Shingmulnara sunscreen No. 74, Mediheal serum (Pompompurin) No. 90 and Abib pads No. 95. Zeroid's collab with the Korean character Nureongi is down to a single item, at No. 99.
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'Makeup-grips-better' products drop from five to three — Paula's Choice jumps from No. 47 to No. 6
Three products in today's top 100 carry 'hwajalmeok' (makes makeup go on better) in their names, down from five. Paula's Choice's BHA Liquid Exfoliant 118ml set (₩39,000 → ₩29,250) leapt from No. 47 to No. 6, Yunjac's base prep primer is No. 35 (No. 27 yesterday), and fwee's shaking synergy mist is new at No. 37. Yesterday's No. 13 (Tone28), No. 64 (VDL cushion) and No. 97 (Celimax sunscreen) fell out of the top 100.
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01
Dioredit 301 Hydrating Cream
No. 1 on Hwahae's trending chart (updated 2026.09.28) for the eighth straight day. Reviews rose from 33 to 35; the rating is unchanged at 4.97.
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Only one Miael personal-color tint is left in Hwahae's top 20
On Hwahae's trending chart (updated 2026.09.28), Miael's Light Veil Tint [Spring Light, warm tone] fell from No. 7 to No. 15, and the Deep Midnight Tint [Winter Deep, cool tone], No. 18 yesterday, dropped out of the top 20. Three Miael tints were on the chart two days ago; now there is one.
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08
Clarike baby lotion holds No. 8 · Gyeol House jojoba oil at No. 7
On Hwahae's trending chart (updated 2026.09.28), Clarike's Face & Body Lotion for Baby held No. 8 (rated 4.81, 134 reviews). Gyeol House's Skin Barrier Jojoba Oil climbed two more spots from No. 9 to No. 7, and Atopalm's Facial Foam Wash, new yesterday, slipped to No. 19.
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05
Aestura Atobarrier365 Cream
No. 5 on Hwahae's trending chart (Sep 28) for the third day. In Olive Young's daily ranking, the 80ml size billed as the 'Olive Young Awards No. 1 cream' (₩33,000 → ₩29,700) is No. 16, about where it was yesterday (No. 15).
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06
Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum
No. 6 on Hwahae's trending chart (Sep 28) for the third day. In Olive Young's daily ranking, the 50ml refill set with a Cinnamoroll magnet doll fell to No. 23 from No. 18 as its price went up from ₩25,500 to ₩27,000 (list ₩36,000). Three hyaluronic-acid serums are in Hwahae's top 20: Torriden, Abib (No. 11, No. 12 yesterday) and Wellage (No. 12, No. 14 yesterday).
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d'Alba takes No. 1 and No. 3 in Shopee's August K-beauty risers
In Shopee Korea's August 2026 rising-products report (9.7), d'Alba Plumping Lip Glow Mood Volumizer was No. 1 in K-beauty and d'Alba White Truffle First Spray Serum No. 3. Shopee said all five top spots were products from its Vietnam market. d'Alba was also the No. 1 riser in April with its Waterfull Tone-up Sunscreen.
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CU's mascots become makeup — peripera × CU launches Oct 1
Convenience-store chain CU is licensing its in-house 'CU Friends' characters to makeup brand peripera, which will release a themed line on Oct 1: Mood Glowy Tint, Mood Blur Tint, Ink Glasting Lip Gloss, Ink Pocket Shadow Palette, a Sunshine cheek, highlighter, shading, brow pencil, mascara and Mood Fit Cover Cushion. It will be sold through beauty retailers including Olive Young (News1, Seoul Economic Daily, Sep 27). A convenience store putting its own mascots on cosmetics is unusual.
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A self-care Chuseok — suction-mask searches up 5x
According to Economytalk News (Sept 23), Olive Young searches from Aug 30 to Sept 5 rose 68% for hair packs and 69% for hand packs year on year, about fivefold for suction packs and more than double for heat packs. Olive Young has named "pro self-care", linking cosmetic procedures with home care, as its trend keyword for the year.
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Sun care — Hello Kitty tone-up sun cushion at No. 3, Round Lab at No. 27
Shingmulnara's Sanrio-edition (Hello Kitty) rice tone-up sun cushion (from ₩24,800 → from ₩14,800) is No. 3 in Olive Young's daily ranking. Its refill set is No. 40 and the same line's tone-up sunscreen No. 74, so the brand has three sun-care items in the chart. Round Lab's Birch Moisturizing Sunscreen 1+1 (No. 16 yesterday) is No. 27, SKIN1004's Centella Water-Fit Sun Serum No. 76, and Mediheal's Madecassoside sun serum No. 82 (No. 87 yesterday). Yesterday's AHC sun stick (No. 52), Goodal (No. 96) and Celimax sunscreen (No. 97) dropped out of the top 100.
Trending K-Beauty Products — see all →
Sources · Olive Young Today's Ranking (2026.09.28) · Olive Young 미닉 커버 로션 상품 페이지 (2026.09.28) · Hwahae Rising (2026.09.28 Update) · 뉴스1 CU프렌즈×페리페라 (2026.09.27) · 아시아투데이 조선미녀 UK TikTok Shop (2026.09.23) · 쇼피코리아 2026년 8월 인기 Rising (2026.09.07) · 일간투데이 화장품 전문점 Brand reputation
Tech
Tech · 갤럭시·Appliances 신제품09.28 확인-
Meta Connect — Ray-Ban Meta Gen 3 · Meta Glasses on sale in Korea
At Connect 2026 on Sept 23 (US), Meta announced Ray-Ban Meta Gen 3 (from $449, on sale the same day), the camera-free Ray-Ban Meta Audio (from $349, pre-order, ships Oct 13) and the roughly 100g Meta VR Glasses ($1,299.99, spring 2027). Per Meta's newsroom, its own-brand Meta Glasses went on sale that day in Singapore, South Korea, Mexico and the UAE, and the cheapest model, Meta Adventurer (from $249), goes on sale Oct 23 in every Meta Glasses country. AI Matters (9.25) also reported the Korean launch. A Korean release date and won price for Ray-Ban Meta Gen 3 have not been announced.
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01
Mac mini M6 · Mac Studio M5 launch in Korea
Apple's M6 Mac mini and M5 Max / M5 Ultra Mac Studio launched in Korea on Sep 22, after pre-orders opened Aug 25. On Apple's Korean store the Mac mini starts at ₩1,499,000 with M6 (12-core CPU, 12-core GPU) and ₩2,990,000 with M5 Pro; the Mac Studio starts at ₩4,290,000 with M5 Max and ₩9,490,000 with M5 Ultra. According to AI Times, the Mac mini's US base price is $899, up another $100 just two months after a June increase.
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Apple Watch Series 12 · Ultra 4 launch in Korea
Apple Watch Series 12 and Ultra 4 launched in Korea on Sep 18. Korea is a first-wave country, so sales began the same day as the US. On Apple's Korean store the Series 12 starts at ₩599,000 and the Ultra 4 costs ₩1,249,000. According to ZDNet Korea, both use the new S11 chip, add a health-sensing system that reads heart rate every five seconds, and bring Audio Intelligence alerts for things like doorbells and a crying baby.
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AirPods 5 launches in Korea
Apple's AirPods 5 went on sale in Korea on Sept 18. On Apple's Korean online store the base model is ₩199,000 and the wireless-charging-case model ₩229,000. Both include active noise cancellation, which ZDNet Korea says blocks up to 50% more outside noise than the AirPods 4 ANC model. Battery life is up to 5 hours with ANC on, and Live Translation is supported.
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iPhone 18 Pro and Pro Max launch in Korea
The iPhone 18 Pro and Pro Max went on sale in Korea on September 18, after pre-orders ran September 12-17. Apple Korea lists the 256GB Pro at 1,990,000 KRW and the Pro Max at 2,190,000 KRW, up to 2TB, in Black, Silver, Glacier and Burgundy. Across the three carriers the smaller Pro took 78% of pre-orders at SK Telecom, about 70% at KT and about 80% at LG U+; the first buyer at Apple Myeongdong in Seoul queued for 13 hours.
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iPhone Duo
Apple's first foldable iPhone, unveiled September 9. Korea is in the first release wave: pre-orders open October 16 at 9pm and it ships October 23. Apple Korea prices it at 3,290,000 KRW (256GB), 3,590,000 (512GB), 4,190,000 (1TB) and 5,090,000 (2TB), in Star White and Night Sky.
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One UI 9 rolls out in Korea
Samsung began the official One UI 9 rollout in Korea on September 16, starting with the Galaxy S26 series. New features include My Fancam, which keeps a chosen person centered while filming; Security Brief, which summarizes security issues inside Now Brief; a single place for warranty checks, self-diagnosis, repair estimates and service-center bookings; and voice-phishing detection that also flags AI-synthesized voices.
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Galaxy S26 FE lands in Korea
Samsung released the Galaxy S26 FE in Korea on September 4 at 1,045,000 KRW for 256GB, in Blueberry, Graphite and Pistachio. It runs an Exynos 2500 with 8GB of RAM and a 6.7-inch 120Hz display peaking at 1,900 nits, and ships with six months of Google AI Pro.
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Galaxy S26 Ultra
US Consumer Reports put the Galaxy S26 Ultra first overall among smartphones with a score of 88, and it was the only phone in the top 30 to score full marks on battery, lasting 51 hours 30 minutes in the magazine's test. The Galaxy Z Fold8 Ultra topped the foldable category.
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New Galaxy Book6
Samsung launched the budget New Galaxy Book6 in Korea on September 1: one 14-inch size, an Intel Core Series3 processor, 1.35kg, and up to 25 hours of video playback. Depending on the configuration it costs 1.19 to 1.49 million KRW.
New Gadgets in Korea — see all →
Sources · 메타 Newsroom (2026.09.23) · 인벤 메타 커넥트 (2026.09.24) · AI매터스 메타 글래스 한국 판매 (2026.09.25) ·Apple Newsroom 한국 (2026.09.22) · Apple 맥 미니 · Apple 맥 스튜디오 · AI타임스 M6 맥 미니 (2026.08.26) · 뉴스핌 신형 맥 (2026.09.23) · Apple Apple Watch Series 12 · 지디넷코리아 애플워치 12·울트라 4 (2026.09.10) · Apple AirPods 5 · ZDNet Korea on AirPods 5 (2026.09.10) · Apple iPhone 18 Pro · Apple iPhone Duo · 서울신문 개통 첫날 (2026.09.18) · Samsung Newsroom · CBC뉴스 One UI 9 (2026.09.18) · 헤럴드경제 컨슈머리포트 (2026.09.15) · Electronic Times New Galaxy Book6 (2026.09.01)
Fashion
Fashion · Musinsa and the street09.28 확인-
Zigzag hiking-boot searches up 816% in a month
Zigzag's search data for Sept 1-17 shows 'hiking' searches up 130% from a year earlier and 167% from the same period last month. Hiking boots rose 111% year on year and 816% month on month, windbreakers 293% month on month, hiking pants 84% year on year and hiking socks 102%. Among related items, capri leggings jumped the most, up 305% year on year. Searches for 'gorpcore' rose 25%.
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'Slouch' searches +214% · 'Suede' +103%
On LF Mall, searches for 'slouch' rose 214% and 'suede' 103% in August versus the prior month. DAKS Accessories expanded its suede lineup about sevenfold from last year, and BEANPOLE is running a campaign built on Harrington jackets, trench coats, Oxford shirts and argyle knits. Paul Smith is releasing its third collaboration collection with Barbour (eToday, 9.19).
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Suede loafer searches up 2,766% · sales up 28x
Comparing the three weeks after Cheoseo, the traditional end of summer heat (Aug 23–Sep 12), with the three weeks before, fashion app Zigzag saw searches for suede loafers rise 2,766% and sales rise 2,715%. Suede boots were up 1,111% in searches and 1,461% in sales, chunky-sole boots rose 1,229% in sales, and loafer heels and ballerina heels appeared as new search terms. Clothing is following the same material: 29CM said suede outerwear sales for Aug 7–18 were up more than 124% year over year.
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Traditional casual is back — department-store sales +17.8%
Traditional ("TD") casual sales at Korea's three big department store groups — Lotte, Shinsegae and Hyundai — rose an average 17.8% year over year in January–August, a jump from 5.1% in 2025 and 2.1% in 2024. By brand: Ralph Lauren +27%, Hazzys +14%, Lacoste +12%, Beanpole +11%.
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Platform private-label war — Musinsa Standard hits ₩470B a year
Fashionbiz (Sep 28) mapped the race among Korean fashion platforms to build their own in-house (private-label) brands. Musinsa Standard's sales rose 40% last year to ₩470 billion; it had 48 stores as of early September and targets ₩1 trillion in 2026. Musinsa's womenswear label Tudement passed ₩10 billion in annual sales in its third year, and W Concept's Front Row grew 21% in the first half (sweaters +66%, denim +79%). AKRYL, the menswear label Naver's KREAM launched in July, sold out all of its top 8 online bestsellers within a month; 81.1% of buyers are men.
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29CM Fashion Week +41% — Parvenn made ₩100M in one minute
Per Dailian (Sep 26), sales at 29CM's '29 Fashion Week' (Sep 1–15) rose more than 41% over last year's event. About 80% of the 350-odd fall/winter brands taking part were Korean, and 11 of the 13 brands that passed ₩700 million were Korean. Parvenn hit ₩100 million one minute into its Sep 1 '29 Live' stream and ₩1 billion within six hours; Yumer passed ₩1 billion on day one. 29CM's cumulative sales for the year crossed ₩1 trillion at the end of August.
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Ably's Chuseok mega sale — up to 90% off through Oct 6
According to Money Today (Sept 23), fashion app Ably is running a Chuseok mega sale from September 21 to October 6 with up to 90% off fall/winter items including outerwear and shoes. The same article says SPAO released its 'Thin Light' lightweight puffer about two weeks earlier than usual, and New Balance moved its goose-down launch up by six days.
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Musinsa Taiwan 거래액 +340%
Etoday (Sept 21) reports Musinsa Global Store's Taiwan sales from Jan 1 to mid-September rose 340% year over year. Womenswear is the largest share at 41%, and the brand Illigo grew more than tenfold. Musinsa opened a Taiwan office in July and plans 15 stores there over five years.
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Musinsa Standard's regional stores: sales up 44%
Combined sales at Musinsa Standard's eight stores outside Greater Seoul rose about 44% year on year in January-August 2026, reaching 125% of target. Of roughly 27 million visitors to its physical stores over the period, more than 4.5 million (17%) went to those regional stores. At the Busan Seomyeon store, foreign shoppers' share of purchases neared 30%, up 11 percentage points in a year. Nine of its 43 Korean stores are outside the capital area, with Jeju and Changwon openings coming in the second half.
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Musinsa's Chuseok Big Sale is over; the After Sale starts today (Sep 28–Oct 5)
Musinsa's '2026 Chuseok Big Sale' (Sep 21–27) has ended, and a Chuseok After Sale runs from today (Sep 28) through Oct 5. Members Day, with points and card perks, overlaps on Oct 1–5, and an encore sale closes things out on Oct 6–8 (Newspim, Sep 18). The main sale offered coupons of up to 30% on popular brands and ₩12,000 off orders of ₩120,000 or more.
Korean Fashion Trends Now — see all →
Sources · Fashion비즈 Platform PB 경쟁 (2026.09.28) · 데일리안 29CM 이구Fashion위크 (2026.09.26) · 머니투데이 Ably 메가Sale (2026.09.23) ·Fashion비즈 지그재그 Suede loafers (2026.09.21) · 이투데이 Musinsa Taiwan +340% (2026.09.21) · 로이슈 지그재그 Hiking (2026.09.22) · 핀포인트뉴스 지그재그 Hiking 검색 (2026.09.22) · 한국경제 Hiking·고프코어 (2026.09.22) · 핀포인트뉴스 Musinsa 스탠다드 지방 매장 (2026.09.22) · 이투데이 LF몰 Slouch·Suede (2026.09.19) · 베타뉴스 지그재그 가을 슈즈 (2026.09.21) · 뉴스핌 Musinsa Chuseok 빅Sale·애프터 Sale (2026.09.18) · 아시아경제 TD 캐주얼 (2026.09.16) · 뉴스핌 가을옷 검색 (2026.09.11) · 헤럴드경제 경량패딩 (2026.09.09) · 뉴스핌 명동중앙점 (2026.09.08) · 뉴스핌 Musinsa 상반기 실적 (2026.08.31) · 아시아경제 W컨셉 (2026.08.31) · 뉴스핌 29CM Suede (2026.08.20)
라이프Style
Lifestyle · Consumption trends09.28 확인-
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Department stores near chip plants: Chuseok gift sales at double the chain average
Per Seoul Economic Daily (9.23), Chuseok gift-set sales jumped at department stores near Samsung Electronics and SK hynix sites. Lotte Department Store Dongtan was up 35% year on year, more than double Lotte's chain-wide 15%. Shinsegae Southcity (Yongin) rose 30% over the Aug 14–Sept 20 gift-set season (chain average 15%), and Hyundai Pangyo 33.1% over the same period (chain average 14.7%). Spend per customer rose 18% at Southcity (average 13%) and over 20% at Pangyo (average 11.3%).
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Earlier Chuseok lifts August retail sales 7.7% — hypermarkets up for the first time in six months
In the Ministry of Trade and Industry's August retail sales report released Sept 23, sales at 26 major retailers rose 7.7% year on year (Seoul Economic Daily · News1, 9.23): online +9.3%, offline +5.4%. With Chuseok moving from early October last year to late September this year, early buying of gift sets and other food landed in August. Hypermarkets grew 4.5%, their first rise in six months (food +5.4%, appliances and toys +17.8%), and supermarket chains (SSM) rose 5.0%, their first gain in eight months.
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24,275 births in July — the most for a July in seven years
In July population figures released by the national statistics agency on September 23, births rose 11.1% year on year to 24,275 — the most for a July in seven years and the 25th straight month of increases. July's total fertility rate was 0.89, and births for January–July totaled 170,079 (+14.7%). Marriages in July rose 9.3% to 22,282 (Financial News, Sept 23).
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September Consumption자심리지수 106.6 — 한 달 만에 Rebound
The Bank of Korea's September consumer sentiment index (CCSI), released Sept 23, rose 2.1 points to 106.6, rebounding after one month. Electronic Times reports the household income outlook hit 102, a seven-month high, and the current-economy index jumped 4 points to 83, the biggest gain of the six components. The interest-rate outlook reached 128, the highest since October 2023; the housing-price outlook is 125 (Seoul 133) and expected inflation 2.7%.
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Queueing for a table has moved to lunchtime, with requests up +45.3%
CatchTable, Korea's main restaurant waitlist app, published an analysis of September 2025 through August 2026 on September 21. Requests between 11am and 2pm rose +45.3% year on year, so lunch now accounts for 41.4% of all waitlist requests, ahead of dinner at 34.7%. Users in their forties and above make up 35.3%, with the forties alone at 20.2%. Over last year's Chuseok holiday lunchtime waitlists ran 1.8 times normal levels and 2.4 times on the substitute holiday, and 76.1% of them were outside the capital region, including 4.9 times normal in North Gyeongsang and 3.9 times in Gangwon.
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Trend Korea 2027 opens for pre-order
Trend Korea 2027, the annual forecast from Seoul National University professor emeritus Kim Rando and his Consumer Trend Center team, was published in September and is taking pre-orders (Miraebook, 22,000 KRW list). Its Yes24 sales index stood at 46,515 when checked on September 21. Youngpoong Bookstore announced a launch exhibition at its Yeouido IFC Mall branch and a talk by Kim on September 10.
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Seasonal-core
Cafe chains are competing on autumn produce. Paul Bassett built its lineup on citron from Goheung, Artisee on figs from Yeongam and chestnuts across seven items, and Starbucks on a roasted sweet potato latte using Muan sweet potatoes, out September 15, plus Korean chestnut desserts. Hollys went with persimmon and black sesame, Pascucci with six black sesame items, and Ediya with black sesame and chestnut drinks in a Sanrio tie-in.
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Analog runs the other way
Hankyung Business argues that while AI writes and draws, the things that still need a human hand are selling. Searches for analog hobbies at the US craft chain Michaels rose 136% over six months, Moleskine journal sales grew more than 6% in the first half, Fujifilm's Instax was up about 30% in its latest quarter, and Warner Music's vinyl, CD and DVD revenue rose 15%. Nielsen IQ also counted a more than 10% rise in sudoku and number-puzzle sales.
Korean Consumer Trends Now — see all →
Sources · 서울경제 칩세권 Chuseok 선물 매출 (2026.09.23) · 서울경제 8월 유통 매출 (2026.09.23) · 뉴스1 8월 유통 매출 (2026.09.23) · 파이낸셜뉴스 7월 인구동Fragrance (2026.09.23) · Electronic Times September Consumption자심리지수 (2026.09.23) · 한국경제 캐치테이블 Waitlists (2026.09.21) ·한국경제 In season 코어 (2026.09.14) · 한경비즈니스 Analog Consumption (2026.09.19)
Travel
Travel · Domestic Travel trends09.28 확인-
Jeju drew 169,425 over four Chuseok days — 9.3% below forecast
Per Newsis (9.27), the Jeju Tourism Association's preliminary count put arrivals on Jeju at 169,425 over the four days from Sept 23, the first day of the Chuseok break, to Sept 26: 47,639 on the 23rd, 47,859 on the 24th, 39,869 on the 25th and 34,058 on the 26th. That is 9.3% below the association's Sept 22 forecast of 187K for those four days. Its forecast for the whole Sept 23–27 break was 229K, 4.4% below last year's 239,596, though the association cautioned that last year's break was a long one joining National Foundation Day, Chuseok and Hangeul Day.
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Autumn Stay Sale Festa — first come, first served at 10 am daily
About 80,000 lodging coupons from the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are released every day at 10 a.m. from Sept 22 to Nov 8 on participating online travel agencies, one per person, first come first served. One night at ₩70,000+ gets ₩30,000 off, ₩20,000–70,000 gets ₩20,000 off, and two or more nights at ₩140,000+ gets ₩70,000 off. Valid for stays outside the capital region except Sejong and North Chungcheong. A separate island edition for six South Chungcheong counties (Dangjin, Boryeong, Seosan, Seocheon, Taean, Hongseong) offers up to ₩50,000 a night.
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Take the dog to Gangwon - 50,000 KRW off the room
Gangwon State and the Gangwon Tourism Foundation are handing out coupons worth 50,000 KRW on pet-friendly stays of 70,000 KRW or more, released first-come every midnight in the Ballyeosaenghwal app. They run September 1 to October 31, expire at midnight on the day they are claimed, and stop when the budget runs out.
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Camping season starts when Chuseok ends
Citing the Korea Tourism Organization, Gokorea reports that campsite booking rates climb sharply from the first weekend after Chuseok every year. Late September to early November is peak season, free of bugs and heat and good for foliage and night skies, which is why the fire agency and the national park service issued their usual warnings about fires and carbon monoxide.
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Last day of the holiday — Busan→Seoul down to 4h30m by 7 p.m.
Korea Expressway Corporation forecast 5.24M vehicles on the nation's expressways on Sept 27, the last day of the break (490K from the regions to the capital area, 370K the other way) (Newspim 9.27). Busan→Seoul, estimated at 5h40m for a 10 a.m. departure, was down by 7 p.m. to 4h30m from Busan, 4h10m from Ulsan and 3h30m from Gwangju and Daegu, per Financial News (9.27). The corporation expected most congestion to clear by 10–11 p.m. The toll waiver that began on the 24th ended at midnight on the 27th.
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810,000 through 13 airports over Chuseok — peak of 170,000 on the 27th
Korea Airports Corporation announced its Chuseok special transport plan (Sept 23–27) on Sept 21. Its 13 airports (all except Incheon and Muan) expect about 810,000 passengers — 440,000 domestic and 370,000 international — or about 160,000 a day, up 2% from last year. The busiest day is the 27th (about 170,000); by airport, Gimpo and Jeju peak on the 23rd and Gimhae on the 27th. There will be 4,850 flights (970 a day) and 6,605 temporary parking spaces.
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Half of four-day-holiday trips abroad go to Japan — 52.5%
According to Segye Ilbo (Sept 24), Japan made up 52.5% of NOL Universe's overseas Chuseok bookings, up more than 10 points from last year (42.2%). Southeast Asia followed at 21.3% and Greater China at 10.5%. Hanatour's figures differ: China 32%, Japan 31%, Southeast Asia 27%. Analysts point to a shorter holiday than last year and higher fuel surcharges pushing people toward "short and light" trips.
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Koreans head to Osaka, Japanese head to Busan
Trip.com Group released its Chuseok (Sept 24–27) booking data on Sept 21. Koreans' top overseas destinations were Osaka, Fukuoka and Tokyo, followed by Da Nang, Nha Trang and Shanghai. Domestic hotel bookings led with Busan, Seogwipo and Jeju, and departures on the 23rd — the day before the holiday — outnumbered those on the 24th by about 5%. Overlapping with Japan's Silver Week (Sept 19–23), Japanese bookings to Korea rose 57% year on year, and to Busan 121%.
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90% of Chuseok overseas bookings are short-haul
Munhwa Ilbo rounded up travel-agency bookings on Sept 21. Short-haul trips made up 90% of Hana Tour's departures for the Chuseok holiday (Sept 23–27), up 7 points from 83% last year. By region: China 32%, Japan 31%, Southeast Asia 27%. The industry cites geopolitical uncertainty, the weak won and fuel surcharges. Domestic resorts are filling up too — Lotte Resort Buyeo at 96% and Sokcho around 90%.
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850,000 Koreans went to Japan in August, an August record
Japan's tourism body JNTO counted 850,500 Korean visitors in August, up 28.7% year on year and the highest for any August on record. Total arrivals fell 9.6% to 3,098,900, so Koreans made up 27.4% of them. Through August, 7,420,300 Koreans had visited, up 21.2%, while Chinese arrivals over the same months fell 56.7%.
How Koreans Travel Now — see all →
Sources · 뉴시스 Chuseok Jeju 나흘 16만 9,425명 (2026.09.27) · 파이낸셜뉴스 Homebound traffic 정체 해소 (2026.09.27) · 뉴스핌 연휴 마지막 날 524만 대 (2026.09.27) · 서울신문 연휴 첫날 9시간 30분 (2026.09.24) · 머니투데이 Tolls waived·귀성길 (2026.09.24) · 아시아투데이 인천공항 24일 출국 최다 (2026.09.23) · 아시아경제 인천공항 Chuseok All-time high (2026.09.22) · 세계일보 Chuseok Jeju 22만9천 명 (2026.09.22) · 한국경제 한국공항공사 Chuseok 810K people (2026.09.21) · 서울신문 Trip.com Chuseok 예약 (2026.09.21) · 문화일보 Travel사 근거리 90% (2026.09.21) · Sports월드 숙박Sale페스타 (2026.09.21) · Travel신문 JNTO 8월 통계 (2026.09.18)
Food
Food · Convenience-store & dining launches09.28 확인-
Chuseok Rest area #1는 아메리카노 — 87만 7천 잔
Money Today (Sept 26) reported data Rep. Hwang Hee obtained from the Korea Expressway Corporation. The best-selling item at highway rest areas over Chuseok was the americano: 877K cups (₩4.18B in sales). #2-4 by volume were snacks (686K), ramyeon (648K) and walnut cakes (529K). By sales, after the americano came pork cutlet (₩2.78B), udon (₩2.71B) and walnut cakes (₩2.66B). Between August 2021 and August 2026 pork cutlet went from ₩8,984 to ₩11,454 (+27.5%), walnut cakes from ₩4,391 to ₩5,420 (+23.4%) and the americano from ₩4,066 to ₩4,845 (+19.2%).
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CatchTable lunch waitlists up +45.3% in a year
According to WAD, operator of restaurant waitlist app CatchTable, lunch waitlist sign-ups rose +45.3% year on year in January-August 2026, faster than dinner (35.1%). Lunch now accounts for 41.4% of all waitlists. Yeouido, Seoul's office district, had the highest lunch share at 69.2%, and Mangwon-dong averaged waits of over 80 minutes at lunchtime. Users aged 40 and up made up 35.3%. During last year's Chuseok holiday, daily lunch waitlists hit 1.8 times normal, and 2.4 times on the substitute holiday three days later.
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August restaurant prices +2.7% — farm produce -6.7%
August consumer prices rose 3.1% year over year; farm produce fell 6.7%, but processed food rose 1.5% and eating out 2.7%. A 20kg bag of rice retailed at ₩61,396 as of Aug 21, 2.85% higher than a year earlier (aT).
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01
Emart24's frozen candied sweet potato sold out its first batch in 12 days
Emart24's 'Ice Candied Sweet Potato' — a frozen, sugar-glazed sweet-potato snack modeled on a Japanese convenience-store hit — launched in late August with a first batch about 10x larger than usual for a frozen dessert, and it sold out in 12 days. From week two, orders per store were capped, and week-two sales doubled week one. As of mid-September it was the chain's No. 1 frozen item overall, the first time a dessert beat dumplings, pizza and chicken there. It is also the top search in the Emart24 app and ranked No. 1 by sales on Coupang Eats on its first day (Bizwatch, Sep 28).
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CU's triple rice-ball pack hit No. 5 in rice-ball sales within a month
CU's 'Best Triple' samgak-gimbap pack (tuna mayo, Jeonju bibimbap gochujang, chicken mayo), launched Sep 2, ranked No. 5 in rice-ball sales for Sep 1–22. It costs ₩300 less than buying the three separately; a 'Special Triple' followed on Sep 16. In Jan–Aug, larger 'Big' rice balls passed 50% of CU's rice-ball sales for the first time and took 6 of the top 10 spots, and two-pack 'Big Double' bundles ranked No. 4 and No. 10 in September (News1, Sep 27).
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GS25 Pokémon card sales +494% — shoppers now tour stores hunting stock
Per the Financial News (Sep 27), GS25's Pokémon card sales rose 494% year over year in Jan–Aug; Emart24 was up 259% and 7-Eleven 85%. CU, which only began selling the cards this year, sold 250,000 of its four Children's Day packs in three days. 7-Eleven's Pokémon choco-chip cookies sold 160,000 in two months, and Emart24's Pokémon bread sales rose 59% month over month on Sep 1–21. Shoppers now check per-store stock in the apps and do 'convenience-store tours' across several shops.
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CU sales in Busan's Dong-gu up 48.6% — the shark bump
Convenience-store chain CU says sales at its stores in Busan's Dong-gu district rose 48.6% week on week on September 19–20 — the weekend crowds poured in to see 'Bukangi', the shark stuck in Busan's North Port canal. From September 19–21, Dong-gu stores sold 28.4% more Jaws Bars (a shark-shaped ice pop), 21.6% more Gorae-bap (whale-shaped crackers) and 33.3% more Pinkfong Baby Shark goods; nationwide CU sales of the same items rose 12.5%, 10.5% and 13.9%, Seoul Shinmun reported on September 23.
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CU, 가을 와인 둘 — ₩9,900 메를로
On Sept 22, CU released a Chilean Merlot and a Spanish Cava under its private wine label "Eummm!". List prices are ₩12,900 and ₩15,900, with launch prices of ₩9,900 and ₩12,900. Newspim reports CU's wine sales in early-to-mid September rose 10.4% from the prior month, with red up 16.2% and sparkling up 16.7%. Last year wine's share of sales rose from 21% in summer (June–Aug) to 25% in autumn (Sept–Nov).
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7-Eleven Canada imports six snacks from 7-Eleven Korea
7-Eleven Canada is rolling out six popular snacks from 7-Eleven Korea across 500+ Canadian stores from August through November. The 7-Select tteokbokki snack and HBAF honey butter popcorn cost C$4.99, the yogurt jelly gummies and egg cookies C$2.99, and the Buldak sauce chicken C$1. It's the first time an overseas 7-Eleven unit has directly imported another country's hit products.
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CU's Lisenne bread: 100,000 sold in four days
Convenience store chain CU began rolling out 'Lisenne bread', a bakery collab with girl group Lisenne, on September 17, and sold about 100,000 units in the four days to the 20th. The first item, 'Won-i's Corn Cream Bread', hit 99% sell-through in under 24 hours, and pre-orders on the Pocket CU app sold out the moment they opened. Each bun contains one of 27 clear photocards at random, and those cards trade on resale apps for 6-8 times the bread's price. Two more flavors, a strawberry sandwich and a cinnamon roll, arrive on the 22nd.
New Food Trends in Korea — see all →
Sources · 비즈워치 이마트24 아이스고구마맛탕 (2026.09.28) · 뉴스1 CU 트리플 삼각김밥 (2026.09.27) · 파이낸셜뉴스 Convenience stores 포켓몬 카드 (2026.09.27) · 머니투데이 Rest area 판매 #1 (2026.09.26) · 서울신문 CU Bukangi 특수 (2026.09.23) · 뉴스핌 CU 가을 와인 (2026.09.22) · 글로벌이코노믹 세븐일레븐 캐나다 (2026.09.23) · 뉴스1 리센느 빵 (2026.09.21) · 세계일보 리센느 빵 (2026.09.21) · 한국경제 민음사 빵 990K (2026.09.18) · 머니투데이 캐치테이블 점심 Waitlists (2026.09.21) · 뉴스인사이드 Sold out 대란 그 후 (2026.09.18) · 뉴스핌 기자수첩 (2026.09.17) · 아시아경제 삼포깐포도Highball (2026.09.15) · 이투데이 8월 장바구니 Prices
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01
new trick — 로제 (ROSÉ)
#1 on Instagram rising audio. 15K reels.
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02
엉뚱발랄큐티뽀짝 — 리치리치
#2 on Instagram rising audio. 9.9K reels.
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03
right here — i don't like mirrors
#3 on Instagram rising audio. 37K reels.
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04
It's so Nice to Be Happy — Futemys
#4 on Instagram rising audio. 86K reels.
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05
Original audio — nctwish_official
#5 on Instagram rising audio. 53K reels.
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06
빙글빙글 — 나미
#6 on Instagram rising audio. 3.1K reels.
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07
꺾어 — 영탁
#7 on Instagram rising audio. 1.4K reels.
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08
Floral breeze sessions — sueyalike
#8 on Instagram rising audio. 14K reels.
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09
REVENGE (Super Slowed) — 1HXSX, wnorg17
#9 on Instagram rising audio. 920K reels.
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10
참나 어이가 없어서 — BGM President
#10 on Instagram rising audio. 15K reels.
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11
Fall or Autumn — Kokoro_mom
#11 on Instagram rising audio. 5.5K reels.
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12
best day ever — Oscar Anton, Blanks
#12 on Instagram rising audio. 63K reels.
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13
Let Me Know #JerseyClub (Slowed) — Jiandro, Salako
#13 on Instagram rising audio. 805 reels.
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14
Yummy Little Day — emilogue
#14 on Instagram rising audio. 200K reels.
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15
EVERYTHING — The Black Skirts
#15 on Instagram rising audio. 120K reels.
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16
Original audio — arin__0507
#16 on Instagram rising audio. 1.5K reels.
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17
Original audio — widwo
#17 on Instagram rising audio. 345 reels.
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18
Usagi Rap (Solo Version) — Ari Ozawa, Saeko Oki, Ayaka Nanase
#18 on Instagram rising audio.
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19
All I want is #JerseyClub (Slowed) — whyslow, Carpe
#19 on Instagram rising audio. 1.4K reels.
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20
Death of Me — EVAN
#20 on Instagram rising audio. 2K reels.
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21
You Make My Dreams (Come True) — Daryl Hall & John Oates
#21 on Instagram rising audio. 750K reels.
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22
Upside Down (Original CHIC Mix) — Diana Ross
#22 on Instagram rising audio. 140K reels.
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23
매일 행복한 일만 가득할 당신에게 — E:um
#23 on Instagram rising audio. 1.9K reels.
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24
Original audio — feel_plist
#24 on Instagram rising audio. 640 reels.
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25
이 별로부터 — 아이유
#25 on Instagram rising audio. 2.3K reels.
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26
Guitarist — 도경수
#26 on Instagram rising audio. 4.7K reels.
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27
Original audio — dump__456
#27 on Instagram rising audio. 650 reels.
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28
The Garden Is Laughing Today — Avore music
#28 on Instagram rising audio. 16K reels.
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29
Nicole Kidman — ADÉLA
#29 on Instagram rising audio. 100K reels.
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30
L O V E — Michael Bublé
#30 on Instagram rising audio. 720K reels.
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31
냉탕에 상어 (feat. Black Nut) — 수퍼비
#31 on Instagram rising audio. 3.7K reels.
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32
너가 최고야 — YS Block
#32 on Instagram rising audio. 452 reels.
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33
blue — yung kai
#33 on Instagram rising audio. 1.66M reels.
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34
예술이야 — 싸이
#34 on Instagram rising audio. 43K reels.
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35
Lil Boo Thang — Paul Russell
#35 on Instagram rising audio. 2.3M reels.
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36
Koi — Gen Hoshino
#36 on Instagram rising audio. 46K reels.
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37
Pajama Parties no Uta — パジャマパーティーズ
#37 on Instagram rising audio. 62K reels.
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38
Happy times — Nebubu
#38 on Instagram rising audio. 8K reels.
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39
Jumper — Waterflame
#39 on Instagram rising audio. 3.5K reels.
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40
LOVE ATTACK — RESCENE (리센느)
#40 on Instagram rising audio. 66K reels.
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41
fish song — Tenorio S.
#41 on Instagram rising audio. 56K reels.
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42
너 — SYSTEM SEOUL, ycs
#42 on Instagram rising audio. 1.6K reels.
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43
Ruins摇 (律动氛围版) — One叶儿
#43 on Instagram rising audio. 1.1K reels.
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44
ENOuGH — 홍중(ATEEZ), Bazzi
#44 on Instagram rising audio. 1.2K reels.
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45
사계, 그리고 너 — 이창섭
#45 on Instagram rising audio. 285 reels.
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46
Pinball — RESCENE (리센느)
#46 on Instagram rising audio. 4.8K reels.
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47
Beggin' — Måneskin
#47 on Instagram rising audio. 1.68M reels.
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48
그리그: 페르귄트 모음곡 제1번 - 아침 — BBC Scottish Symphony Orchestra
#48 on Instagram rising audio.
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49
Last Night on Earth — Green Day
#49 on Instagram rising audio. 20K reels.
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Charts meet Reels — two RESCENE songs enter
RESCENE's "LOVE ATTACK" (#40, 66K reels) and "Pinball" (#46) entered side by side. The same day, "LOVE ATTACK" is #1 on Spotify Korea.
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Three slowed and Jersey club edits
"REVENGE (Super Slowed)" (#9, 920K reels), "Let Me Know #JerseyClub (Slowed)" (#13) and "All I want is #JerseyClub (Slowed)" (#19) are all rising.
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Old pop still owns the usage counts
"You Make My Dreams" (#21, 750K reels), "L O V E" (#30, 720K), "Beggin'" (#47, 1.68M, new) and "Upside Down" (#22) lead on total usage.
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Five hashtags max — and sometimes none is better
Hashtags are now capped at five per post, and one dataset shows posts with no tags reaching 23% further than heavily tagged ones.
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There is no public hashtag ranking
Instagram does not publish hashtag usage rankings. The "Rising" audio list inside the Reels editor is the only ranking visible in the app.
Trending Instagram Reels Audio in Korea — see all →
Sources · Instagram 앱 릴스 오디오 "Rising" (2026.09.22 12:06 직접 확인) · ContentsPilot
TikTok
TikTok · Rising hashtags09.28 확인-
01
#Chuseok
No. 1 on TikTok Creative Center's Korea 7-day chart. 13.4K posts, 25.3M views, filed under News & Entertainment. In one day posts grew from 9.1K to 13.4K and views from 17.4M to 25.3M. It is No. 1 on the 30-day chart as well.
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02
#한가위
No. 2 on TikTok Creative Center's Korea 7-day chart. 2.3K posts, 3.1M views, filed under both News & Entertainment and Games. In one day posts went from 1.7K to 2.3K and views from 2.5M to 3.1M.
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03
#Chuseok연휴
New at No. 3 on TikTok Creative Center's Korea 7-day chart. 1.5K posts, 2.7M views, filed under News & Entertainment. Yesterday's No. 3, #nct127, dropped out.
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01
#Chuseok
No. 1 on TikTok Creative Center's Korea 30-day chart. 15.4K posts, 35.2M views, filed under News & Entertainment. In one day posts grew from 10.9K to 15.4K and views from 26.4M to 35.2M.
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02
#불꽃축제
No. 2 on TikTok Creative Center's Korea 30-day chart. 3.9K posts, 14.4M views, filed under Travel and News & Entertainment. According to the Kyunghyang Shinmun, this year's Seoul International Fireworks Festival was held on Sept 5 — three weeks earlier than usual — after organizer Hanwha weighed the Chuseok holiday schedule and autumn tourist demand.
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03
#draken
New at No. 3 on TikTok Creative Center's Korea 30-day chart. 28.7K posts, 15.8M views, filed under News & Entertainment. Yesterday's No. 3, #dragonballlegends (28.5K posts, 15.3M views), dropped out.
Trending TikTok Hashtags in Korea — see all →
Sources · TikTok Creative Center (한국 7일 · 2026.09.28) · TikTok Creative Center (한국 30일 · 2026.09.28) · 경Fragrance신문 서울세계불꽃축제 September 5일 개최
YouTube
YouTube · Long-form Top 3009.28 확인-
01
KATSEYE (캣츠아이) 'Hootie Frutti' Official MV
#1 among Korean-artist videos on kworb Asia realtime; #5 across Asia overall.
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02
KATSEYE (캣츠아이) "Animal" Official MV
#2 among Korean-artist videos on kworb Asia realtime; #6 across Asia overall.
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03
PSY - GANGNAM STYLE(강남Style) M/V
#3 among Korean-artist videos on kworb Asia realtime; #9 across Asia overall.
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04
ILLIT (아일릿) ‘It’s Me’ Official MV
#4 among Korean-artist videos on kworb Asia realtime; #10 across Asia overall.
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05
LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Official MV
#5 among Korean-artist videos on kworb Asia realtime; #11 across Asia overall.
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06
BTS (방탄소년단) '2.0' Official MV
#6 among Korean-artist videos on kworb Asia realtime; #27 across Asia overall.
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07
KATSEYE (캣츠아이) "Gameboy” Official MV
#7 among Korean-artist videos on kworb Asia realtime; #33 across Asia overall.
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08
ENHYPEN (엔하이픈) 'Bloody Paradise' Official MV
#8 among Korean-artist videos on kworb Asia realtime; #37 across Asia overall.
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09
TUIDE (튜이드) ‘SUN KISS’ Official MV
#9 among Korean-artist videos on kworb Asia realtime; #41 across Asia overall.
-
10
BTS (방탄소년단) 'Dynamite' Official MV
#10 among Korean-artist videos on kworb Asia realtime; #50 across Asia overall.
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11
LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Dance Practice
#11 among Korean-artist videos on kworb Asia realtime; #54 across Asia overall.
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12
LE SSERAFIM (르세라핌) 'BOOMPALA' OFFICIAL PERFORMANCE FILM
#12 among Korean-artist videos on kworb Asia realtime; #58 across Asia overall.
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13
ILLIT (아일릿) ‘Magnetic’ Official MV
#13 among Korean-artist videos on kworb Asia realtime; #64 across Asia overall.
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14
KATSEYE (캣츠아이) "Gnarly" Official MV
#14 among Korean-artist videos on kworb Asia realtime; #69 across Asia overall.
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15
BLACKPINK - ‘뛰어(JUMP)’ M/V
#15 among Korean-artist videos on kworb Asia realtime; #80 across Asia overall.
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16
KATSEYE (캣츠아이) "Touch" Official MV
#16 among Korean-artist videos on kworb Asia realtime; #85 across Asia overall.
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17
소연 (SOYEON) '"Toesa Halgeyeo" (I'm Gonna Quit) — narrated by Kian84' Official Music Video
#17 among Korean-artist videos on kworb Asia realtime; #86 across Asia overall.
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18
CORTIS (코르티스) 'REDRED' Official MV
#18 among Korean-artist videos on kworb Asia realtime; #87 across Asia overall.
Trending YouTube Videos in Korea — see all →
Sources · kworb Asia realtime chart · TubeBoard creator rankings
Music
Music · Spotify Korea09.28 확인-
01
RESCENE — LOVE ATTACK
#1 on the Spotify Korea daily chart.
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02
CORTIS — REDRED
#2 on the Spotify Korea daily chart.
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03
SOYEON — I’m gonna TOESA
#3 on the Spotify Korea daily chart.
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04
Jung Kook — Seven (w/ Latto)
#4 on the Spotify Korea daily chart.
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05
RESCENE — Deja Vu
#5 on the Spotify Korea daily chart.
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06
Jimin — Who
#6 on the Spotify Korea daily chart.
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07
RESCENE — Pretty Girl
#7 on the Spotify Korea daily chart.
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08
Redoor — Forever Has Always Been
#8 on the Spotify Korea daily chart.
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09
ATEEZ — BAD
#9 on the Spotify Korea daily chart.
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10
BIG Naughty — Nostalgia
#10 on the Spotify Korea daily chart.
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11
Nerd Connection — If I have you only (My love X Nerd Connection)
#11 on the Spotify Korea daily chart.
-
12
aespa — LEMONADE
#12 on the Spotify Korea daily chart.
-
13
Post Malone — Sunflower - Spider-Man: Into the Spider-Verse (w/ Swae Lee)
#13 on the Spotify Korea daily chart.
-
14
HANRORO — Landing in Love
#14 on the Spotify Korea daily chart.
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15
HANRORO — 0+0
#15 on the Spotify Korea daily chart.
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16
Hearts2Hearts — RUDE!
#16 on the Spotify Korea daily chart.
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17
IU — Dear my crazy soulmate
#17 on the Spotify Korea daily chart.
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18
ILLIT — It's Me
#18 on the Spotify Korea daily chart.
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19
KiiiKiii — Pop Off Pop Off
#19 on the Spotify Korea daily chart.
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20
HANRORO — Let Me Love My Youth
#20 on the Spotify Korea daily chart.
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21
Hearts2Hearts — Lemon Tang
#21 on the Spotify Korea daily chart.
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22
The Black Skirts — Ling Ling
#22 on the Spotify Korea daily chart.
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23
I.O.I — Suddenly
#23 on the Spotify Korea daily chart.
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24
Nerd Connection — Good Night Good Dream
#24 on the Spotify Korea daily chart.
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25
WOODZ — Drowning
#25 on the Spotify Korea daily chart.
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26
YENA — Catch Catch
#26 on the Spotify Korea daily chart.
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27
JANNABI — for lovers who hesitate
#27 on the Spotify Korea daily chart.
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28
Epik High — Love Love Love
#28 on the Spotify Korea daily chart.
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29
Woo — We Are (w/ Loco, GRAY)
#29 on the Spotify Korea daily chart.
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30
KiiiKiii — 404 (New Era)
#30 on the Spotify Korea daily chart.
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31
BESTie — Love Options
#31 on the Spotify Korea daily chart.
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32
RESCENE — Runaway
#32 on the Spotify Korea daily chart.
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33
IU — Unknown Planet
#33 on the Spotify Korea daily chart.
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34
데이먼스 이어 Damons year — yours
#34 on the Spotify Korea daily chart.
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35
BIGBANG — BiiiG
#35 on the Spotify Korea daily chart.
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36
TAEYEON — Bansanka
#36 on the Spotify Korea daily chart.
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37
Lim Young Woong — ToTo
#37 on the Spotify Korea daily chart.
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38
BOL4 — Please Summer!
#38 on the Spotify Korea daily chart.
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39
Hearts2Hearts — FOCUS
#39 on the Spotify Korea daily chart.
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40
TUIDE — SUN KISS
#40 on the Spotify Korea daily chart.
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41
OFFICIAL HIGE DANDISM — Pretender
#41 on the Spotify Korea daily chart.
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42
Hearts2Hearts — STYLE
#42 on the Spotify Korea daily chart.
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43
fromis_9 — Vitamin ME
#43 on the Spotify Korea daily chart.
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44
Kim Na Young — A Letter For You
#44 on the Spotify Korea daily chart.
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45
ROSÉ — new trick
#45 on the Spotify Korea daily chart.
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46
LEE CHANHYUK — Endangered Love
#46 on the Spotify Korea daily chart.
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47
BTS — SWIM
#47 on the Spotify Korea daily chart.
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48
RESCENE — Pinball
#48 on the Spotify Korea daily chart.
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49
Girls' Generation-HRS — Skibidi
#49 on the Spotify Korea daily chart.
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50
Hearts2Hearts — Moonride
#50 on the Spotify Korea daily chart.
Top Songs in Korea Right Now — see all →
Sources · Spotify Korea daily (kworb)
Box Office
Box Office · Domestic 일별 관객수09.28 확인-
01
Assassin(s)
released 2026.09.23. #1 by daily admissions (KOFIC ticketing data).
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02
Tazza: Song of Beelzebub
released 2026.09.23. #2 by daily admissions (KOFIC ticketing data).
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03
The Odyssey
released 2026.08.05. #3 by daily admissions (KOFIC ticketing data).
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04
The Intern
released 2026.09.16. #4 by daily admissions (KOFIC ticketing data).
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05
Possible Love
Released 2026.09.23. No. 5 in daily admissions (KOFIC ticketing data).
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06
Obsession
released 2026.09.02. #6 by daily admissions (KOFIC ticketing data).
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07
어벤져스: 엔드Games 앙코르
Released 2026.09.23. No. 7 in daily admissions (KOFIC ticketing data).
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08
Resident Evil: Night Zero
released 2026.09.17. #8 by daily admissions (KOFIC ticketing data).
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09
Spider-Man: Brand New Day
released 2026.07.29. #9 by daily admissions (KOFIC ticketing data).
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10
Chiikawa the Movie: The Secret of Mermaid Island
Opens 2026.09.30. No. 10 on the daily chart by Korean Film Council ticketing data.
Korean Box Office Today — see all →
Sources · KOFIC KOBIS 일별 박스오피스 (2026.09.27) · 싱글리스트 Chuseok 연휴 #1·치이카와 예매 #1 (2026.09.28) · 스타뉴스 Chuseok 극장가 (2026.09.28)
Games 순위
Games · Domestic Games 순위09.28 확인-
01
League of Legends
MOBA from Riot Games. No. 1 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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02
FC Online
Sports from EA Korea Studio. No. 2 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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03
PlayerUnknown's Battlegrounds
An FPS run by Krafton. No. 3 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
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04
Valorant
An FPS run by Riot Games. No. 4 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
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05
MapleStory
MMORPG from Wizet Studio. No. 5 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
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06
Lineage
An MMORPG run by NC. No. 6 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
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07
Sudden Attack
FPS from Nexon GT. No. 7 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
-
08
Overwatch 2
An FPS run by Blizzard. No. 8 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
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09
Aion 2
An MMORPG run by NC. No. 9 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
10
Lost Ark
An MMORPG run by Smilegate RPG. No. 10 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
11
StarCraft
An RTS run by Blizzard. No. 11 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
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12
Roblox
A role-playing platform run by Roblox Corporation. No. 12 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
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13
MapleStory Worlds
Run by Nexon (other genre). No. 13 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
14
Dungeon & Fighter
An action RPG run by Neople. No. 14 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
15
Minecraft
Adventure from Mojang. No. 15 overall, combining portal trends, PC-bang usage, streaming viewers and user votes.
-
16
디아블로 4
An action RPG run by Blizzard. No. 16 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
17
World of Warcraft
An MMORPG run by Blizzard. No. 17 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
18
Diablo II
An action RPG run by Blizzard. No. 18 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
19
Eternal Return
A strategy shooter run by Nimble Neuron. No. 19 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
-
20
Eclipse: The Awakening
An MMORPG run by NPIXEL. No. 20 in the composite ranking of portal trends, PC-bang access, stream viewership and user votes.
Most Popular Games in Korea — see all →
Sources · Games메카 Popular games 순위 (2026.09.16~09.22 measured) · Games메카 순위분석 (2026.09.23) · 경FragranceGames스 위클리 PC방 · 더로그 September 3주 (2026.09.23) · 더로그 PC방 일간 (2026.09.27)
Memes · Slang
Memes · Slang and catchphrases09.26 확인-
01
Bukang-i the shark — 468,000 visitors over the 4-day holiday; today officials decide how to send it back to sea
'Bukang-i' — a roughly 3m shark (the National Institute of Fisheries Science thinks it is a tawny nurse shark) that swam into the waterway of Busan North Port's waterfront park on Sep 18 — is on its tenth day there. Citing Busan Facilities Corporation counts, Yonhap (Sep 27) reported 101,000 visitors on Sep 24, 136,000 on the 25th, 140,000 on the 26th and 91,000 on the 27th (as of 6 p.m.) — 468,000 over the four-day Chuseok holiday and 553,800 since counting began on the 19th. Agencies have tentatively agreed to send it back to open water after the holiday (Kyunghyang Shinmun, Sep 27), and Busan city, the coast guard, Busan Port Authority and the fisheries institute hold a closed-door meeting at the park at 2 p.m. on Sep 28. One option is to use small boats to spread a large net and push the shark out of the waterway, but the method and whether to proceed are not yet decided (Kukmin Ilbo). The city has also opened a comment vote on its official social accounts asking whether to name Bukang-i an honorary ambassador (Kookje Shinmun, Sep 27).
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"Toesa Halgeyeo" (I'm Gonna Quit) — narrated by Kian84
Title track of SOYEON's first full album "Ggeutnaejuneun Insaeng" (An Amazing Life), released Sept 7, with narration by webtoon artist and TV personality Kian84. The title means "I'm gonna quit". It is listed under September 2026 on Namuwiki's "memes by period" page, which also notes the music video passed 10M views within seven days and is played most during the 9–10 a.m. commute.
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"Take the L" — the Kwon Root challenge
A line from YouTuber Kwon Root's 2024 video "Rival dance: real life vs. game". According to Namuwiki's Kwon Root page, the clip belatedly took off on Instagram, passing 1.4M views, and turned into a challenge copied by creators like Mimiminu and Kim Sang-min. It is also on Namuwiki's September 2026 meme list.
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If I were an idol, I'd definitely take this part (sung by me)
It started with a post by X user @qri_0u0, who picked the part they would most want in a favourite idol song and uploaded themselves singing it. Fans began posting their own recordings with the same caption, and it spread to actor, voice actor and character versions ('If I were an actor...'). Trend outlet Gogumafarm put it first in its September meme roundup on September 21.
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How slow, even at ___
The source is Byakuya Kuchiki's line from the anime Bleach, 'How slow, even in falling'. The YouTube channel 'Firefighter Uncle' titled a fire evacuation video 'How slow, even at evacuating', which went viral on X, and Gogumafarm listed it as a September meme on September 21. People fill the blank with something sluggish to tease or hurry someone.
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'Jang Won-young ___' — and she answered
A meme where you put 'Jang Won-young' (IVE) in front of anything good as praise ('a Jang Won-young schedule', 'Jang Won-young Buldak'). It started in Tamagotchi communities, where a beautifully raised pet was called a 'Wonyoung-gotchi', and settled in as the opposite of 'bamti' (tacky). BIBI explained it on JTBC's Please Take Care of My Refrigerator in August. On Sept 10 Jang Won-young replied herself on Bubble: 'don't eat a bamti meal, eat a Jang Won-young meal… have a Jang Won-young day', and Careet ran a meme roundup on Sept 16 titled 'Is Jang Won-young the opposite of bamti?'
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'I'll give up ___… no, I'll do it… I'm sorry'
The source is a job applicant's texts that said they'd skip an interview, then that they'd come, then that they'd skip it after all — one minute apart. People fill the blank with studying, work, or September. Gogumafarm listed it among August's top memes and HSAD ran it as 'I'm giving up September' in its September meme roundup. Brand accounts like Scrub Daddy and the Korea Polar Research Institute joined in.
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Bamti · guilty bamti · bamti-ness
'Bamti' describes a person, thing or situation that looks subtly tacky or clumsy. It comes from a screenshot of a user named Bamti in the avatar game LINE Play who answered criticism of their looks with a flat 'OK'. Hankook Ilbo (March) and Kyunghyang Shinmun (May) covered it, and spin-offs have stuck: 'guilty bamti' (tacky but oddly appealing), 'bamti-nanda' (it looks bamti) and 'bamti-ryeok' (bamti power). In September it came back paired with its new opposite, 'Jang Won-young'.
Korean Slang and Memes Trending Now — see all →
Sources · 연합뉴스 Bukangi 연휴 나흘 46만 8천 명 (2026.09.27) · 경Fragrance신문 Bukangi 방류 추진 (2026.09.27) · 국민일보 28일 구조 대책회의 · 국제신문 Bukangi 명예 홍보대사 투표 (2026.09.27) · 연합뉴스 AI 한 단어 챌린지 (2026.09.27) · 데일리안 연휴 첫날 62,000 people (2026.09.24) ·머니투데이 동구 Bukangi 캐릭터 (2026.09.23) · 시대일보 연휴 첫날 북항 (2026.09.24) · 뉴시스 닷새째 Bukangi (2026.09.22) · 파이낸셜뉴스 Bukangi Games (2026.09.22) · 이투데이 북항 상어 팬미팅 · 세계일보 북항 3만 인파 (2026.09.21) · Gogumafarm September 최신 Memes (2026.09.21) · 캐릿 밤티 반대말이 장원영 (2026.09.16) · 엘르 코리아 장원영 Memes (2026.09.11) · 파이낸셜뉴스 Bukangi 연휴 32만 명 (2026.09.27) · 캐릿 삐에로 Memes (2026.08.25) · HSAD 월간 2026Memes September · 한국일보 밤티