Trending
in Korea

• 01

  d'Alba Waterfull Tone-up Sunscreen

  Ranked the #1 riser in Shopee's K-beauty category in April 2026. The same brand's Best Glow combo also made the top five.

  #01

• VT Reedle Shot 2-Step Hydrogel Mask

  A two-step set: ampoule first, hydrogel mask second. Sold on fast calming and hydration.

  Set

• Medicube Age-R Booster Pro

  A home-care device Olive Young flagged as a hot product, and the centre of the buy-the-machine, treat-yourself-at-home shift.

  Device

• CLIO x Korea Heritage Service eye palette

  A Pro Eye Palette Air edition made with the Korea Heritage Service sold out in both colourways.

  Sold out

• Dive In low-molecular hyaluronic acid serum

  High in the Hwahae rankings, which sit on 1.03 million user reviews. Sold on low-molecular hyaluronic acid for absorption.

  Reviews

• Ceramide Mochi Toner and Atobarrier 365 Cream

  Both sit high in Hwahae's cosmetics Top 100, and both lead with ceramides and barrier repair.

  Barrier

• Mediheal mask, Bioderma toner, Beplain cleansing foam

  Mediheal Essential Mask (#1 sheet mask, 3.1 billion sheets to date), Bioderma Hydrabio toner and Beplain mung-bean cleansing foam (20 million units sold) took the top of Olive Young's September list.

  스테디셀러

• Daiso beauty: 290 new products at once

  Daiso's June event brought roughly 290 new SKUs from brands like Klavuu, TWOEDIT and Bonsep; July added about 920 more under a "Summer Glossy" push, and sellouts ran across some 800 beauty lines.

  가성비

• Nock Archive

  Known for a vintage-can body toner, blending oils shaped like chess pieces, and a pouch-refill serum mist.

  Emerging

• Olive Young tops brand reputation

  Olive Young took #1 in the September 2026 cosmetics-retailer brand reputation index, though total data volume fell 4.92% from the previous month.

  평판 #1

• Lush leads vegan cosmetics, index up 23.63%

  Lush took #1 in the September 2026 vegan-cosmetics reputation index at 1,496,687, up 23.63% month on month.

  비건

• TIRTIR takes over Shopee's K-beauty top five

  Three of the top five fastest-rising products on Shopee in January 2026 were TIRTIR items, led by the Mask Fit AI Filter cushion. K-beauty e-commerce exports passed $1 billion in a half-year for the first time, at $1.0353 billion.

  수출

• Sun care splits by texture

  Past creams and sticks, sun gels, serums and ampoules are now on the popular lists — SKIN1004's sun serum, Botanic Farm's sun gel, Fromliere's sun ampoule.

  New formats

• Pack cleanser

  Leave it on the face for a minute and it claims to clear pores, hydrate and firm. A standout at the Olive Young sale.

  New format

• Ingredient-led beauty

  The axis of K-beauty as the Olive Young sale showed it: shoppers read the ingredient list before the brand name.

  Ingredients

Beauty Olive Young bestsellers — see all →

Sources · Olive Young Newsroom · Hwahae rankings · Shopee K-beauty report · Harper's Bazaar Korea · Ilgan Today brand reputation

• emart24 x Ppangtube Pony, season 2

  emart24 launched five breads and desserts — corn, injeolmi and others — with dessert creator Ppangtube Pony.

  Convenience stores콜라보

• GS25 Soft triangle kimbap

  GS25 spent about a year on the process to launch a reworked triangle kimbap built around the taste of the rice itself.

  Convenience stores간편식

• Convenience-store highballs: triple-digit growth three years running

  CU highball sales grew 553% in 2023, 315% in 2024 and 190% in 2025, with the zero-sugar lineup still expanding.

  하이볼제로슈거

• Chuseok gift sets now include gold bars and a robot

  CU is pre-selling some 710 Chuseok gift sets through 18 September, and emart24 grew its fresh-food count about 30% year on year. The range now runs to gold bars, spirits, character goods and a humanoid robot.

  추석선물Set

• Culinary Class Wars tie-ins

  Products made with Culinary Class Wars are in the stores — watch the dish, buy the dish.

  콜라보

• Wasabi pollock-roe balls, crab-flavour snacks, a steak ice bar

  Familiar categories keep getting unfamiliar flavours. Shelf turnover is fast enough that a miss costs little.

  new launches

• Small luxury

  The convenience store has become a place that curates trends. People who can't buy the big thing still buy the small satisfaction.

  소비

Food Convenience-store & dining launches — see all →

Sources · Travel & Taste · Cook & Chef News · Seoul Tourism Organization

Sources · JoongAng Economy News · Korea Fashion News

Sources · Danawa DPG · Electronic Times · Samsung Newsroom

Sources · KBWhy it's up · Univ. Tomorrow 20s Lab

Sources · Booking.com 2026 Korea travel trends · Trip.com · Teltrip

• 01

  Original audio — matty.carlyocho

  #1 on Instagram rising audio. 0:12 long, 2.1K reels.

  #01New
• 02

  September — Earth, Wind & Fire

  #2 on Instagram rising audio. 3:35 long, 189K reels.

  #02flat
• 03

  Original audio — taddaa.co

  #3 on Instagram rising audio. 0:12 long, 4.3K reels.

  #03up
• 04

  폼폼 — soooob

  #4 on Instagram rising audio. 2:09 long, 3K reels.

  #04up
• 05

  아이고 힘들다 — Melopaper

  #5 on Instagram rising audio. 2:13 long, 3.3K reels.

  #05up
• 06

  FALLEN ANGEL — JENNIE

  #6 on Instagram rising audio. 3:20 long, 13K reels.

  #06down
• 07

  Original audio — nctwish_official

  #7 on Instagram rising audio. 0:10 long, 2.7K reels.

  #07up
• 08

  house float on the water — いろんなためいき

  #8 on Instagram rising audio. 2:23 long, 8.9K reels.

  #08up
• 09

  NANA NANA — Dinix Music

  #9 on Instagram rising audio. 1:03 long, 7.9K reels.

  #09flat
• 10

  Heart Drop — RESCENE (리센느)

  #10 on Instagram rising audio. 3:03 long, 4.3K reels.

  #10up
• 11

  자! 주목! — soooob

  #11 on Instagram rising audio. 1:37 long, 1.2K reels.

  #11up
• 12

  Skibidi — Girls' Generation-HRS

  #12 on Instagram rising audio. — long, 1.1K reels.

  #12up
• 13

  헤드라인 — 긴급뉴스

  #13 on Instagram rising audio. 1:13 long, 4.9K reels.

  #13down
• 14

  Every Day Was Beautiful — celestineday

  #14 on Instagram rising audio. 2:12 long, 1K reels.

  #14up
• 15

  Original audio — imkeonroot

  #15 on Instagram rising audio. 0:14 long, 346 reels.

  #15down
• 16

  노스탈지아 — BIG Naughty (서동현)

  #16 on Instagram rising audio. 3:15 long, 1K reels.

  #16down
• 17

  쇼팽 녹턴 2번 E flat 장조, Op. 9 No. 2 — 박은식

  #17 on Instagram rising audio. 4:30 long, 1.8K reels.

  #17New
• 18

  작고 예쁜 그림 한장 — Dodam

  #18 on Instagram rising audio. 2:20 long, 5.9K reels.

  #18up
• 19

  always with me ~ ghibli — Toru

  #19 on Instagram rising audio. 3:40 long, 6.7K reels.

  #19up
• 20

  꿈꾸던 어른이 되었나요? — 머무르

  #20 on Instagram rising audio. 3:28 long, 3K reels.

  #20down
• 21

  September — Clay K Slider

  #21 on Instagram rising audio. 4:07 long, 2K reels.

  #21up
• 22

  연애의 조건 (Love Options) — 베스티

  #22 on Instagram rising audio. 3:15 long, 1.1K reels.

  #22up
• 23

  [본격!챌린지대작전!!] PLAYYY — 왜요쌤(지윤정)

  #23 on Instagram rising audio. 2:14 long, 114 reels.

  #23New
• 24

  night letter — Hoonnie

  #24 on Instagram rising audio. 2:36 long, 177 reels.

  #24New
• 26

  To the Infinity Castle - Muzan vs Hash… — Diego Mitre

  #26 on Instagram rising audio. 5:06 long, 4.4K reels.

  #26New
• 27

  静かな夜が、私を抱きしめる — gamza

  #27 on Instagram rising audio. 1:46 long, 2K reels.

  #27down
• 28

  꽃길만 걷자 (feat. Fleekman) — 버블 사운드

  #28 on Instagram rising audio. 3:34 long, 44K reels.

  #28New
• 29

  아주 NICE — 세븐틴

  #29 on Instagram rising audio. 3:13 long, 10K reels.

  #29up
• 30

  Momentum in bloom — sueyalike

  #30 on Instagram rising audio. 2:45 long, 2.1K reels.

  #30up
• 31

  Today Was Enough — jehoda

  #31 on Instagram rising audio. 2:55 long, 8.2K reels.

  #31New
• 32

  옴뇸뇸 — BGM President

  #32 on Instagram rising audio. 2:12 long, 6.3K reels.

  #32up
• 33

  가을에 만나 — 윤건

  #33 on Instagram rising audio. 3:43 long, 2.9K reels.

  #33New
• 34

  넌 할수 있어라고 말해 주세요 — 동요

  #34 on Instagram rising audio. 2:08 long, 1.1K reels.

  #34New
• 35

  Training Season (Live from the Royal… — Dua Lipa

  #35 on Instagram rising audio. 3:41 long, 26K reels.

  #35down
• 36

  Calm but ready — sueyalike

  #36 on Instagram rising audio. 3:30 long, 1.6K reels.

  #36down
• 37

  REVENGE (Super Slowed) — 1HXSX, wnorg17

  #37 on Instagram rising audio. 2:02 long, 86K reels.

  #37New

Instagram Rising audio — see all →

Sources · Instagram Instagram app, Reels audio "Rising" list (checked 2026.09.06 04:05 KST) · ContentsPilot

• 01

  #불꽃축제

  #1 in Korea on TikTok Creative Center. 3.2K posts, 1,070M views. Category: News & Entertainment · Travel.

  #01News & Entertainment
• 02

  #fireworks

  #2 in Korea on TikTok Creative Center. 1.7K posts, 260M views. Category: Travel · News & Entertainment.

  #02Travel
• 03

  #한강

  #3 in Korea on TikTok Creative Center. 1.1K posts, 290M views. Category: News & Entertainment.

  #03News & Entertainment
• 01

  #광복절

  #1 in Korea on TikTok Creative Center. 6.8K posts, 1,840M views. Category: News & Entertainment.

  #01News & Entertainment
• 02

  #가을코디

  #2 in Korea on TikTok Creative Center. 7.3K posts, 3,410M views. Category: Apparel & Accessories.

  #02Apparel & Accessories
• 03

  #올영세일

  #3 in Korea on TikTok Creative Center. 5.2K posts, 5,900M views. Category: Beauty & Personal Care.

  #03Beauty & Personal Care

TikTok Rising hashtags — see all →

Sources · TikTok Creative Center (Korea)

• 01

  소연 (SOYEON) '퇴사할게여 (Narr. 기안84)' Official Music Video

  #1 among Korean-artist videos on kworb Asia realtime; #3 across Asia overall.

  #01Music video
• 02

  LE SSERAFIM (르세라핌) 'Made My Night' OFFICIAL MV with OVERWATCH

  #2 among Korean-artist videos on kworb Asia realtime; #4 across Asia overall.

  #02Music video
• 03

  KATSEYE (캣츠아이) 'Hootie Frutti' Official MV

  #3 among Korean-artist videos on kworb Asia realtime; #5 across Asia overall.

  #03Music video
• 04

  KATSEYE (캣츠아이) "Animal" Official MV

  #4 among Korean-artist videos on kworb Asia realtime; #6 across Asia overall.

  #04Music video
• 05

  PSY - GANGNAM STYLE(강남Style) M/V

  #5 among Korean-artist videos on kworb Asia realtime; #9 across Asia overall.

  #05Music video
• 06

  LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Official MV

  #6 among Korean-artist videos on kworb Asia realtime; #10 across Asia overall.

  #06Music video
• 07

  ILLIT (아일릿) ‘It’s Me’ Official MV

  #7 among Korean-artist videos on kworb Asia realtime; #11 across Asia overall.

  #07Music video
• 08

  BTS (방탄소년단) '2.0' Official MV

  #8 among Korean-artist videos on kworb Asia realtime; #16 across Asia overall.

  #08Music video
• 09

  ENHYPEN (엔하이픈) 'Bloody Paradise' Official MV

  #9 among Korean-artist videos on kworb Asia realtime; #27 across Asia overall.

  #09Music video
• 10

  KATSEYE (캣츠아이) "Gameboy” Official MV

  #10 among Korean-artist videos on kworb Asia realtime; #40 across Asia overall.

  #10Music video
• 11

  BTS (방탄소년단) 'Dynamite' Official MV

  #11 among Korean-artist videos on kworb Asia realtime; #44 across Asia overall.

  #11Music video
• 12

  LE SSERAFIM (르세라핌) 'BOOMPALA' OFFICIAL PERFORMANCE FILM

  #12 among Korean-artist videos on kworb Asia realtime; #45 across Asia overall.

  #12Music video
• 13

  LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Dance Practice

  #13 among Korean-artist videos on kworb Asia realtime; #48 across Asia overall.

  #13Music video
• 14

  CORTIS (코르티스) 'REDRED' Official MV

  #14 among Korean-artist videos on kworb Asia realtime; #61 across Asia overall.

  #14Music video
• 15

  BLACKPINK - ‘뛰어(JUMP)’ M/V

  #15 among Korean-artist videos on kworb Asia realtime; #64 across Asia overall.

  #15Music video
• 16

  BTS (방탄소년단) ‘NORMAL’ Official MV

  #16 among Korean-artist videos on kworb Asia realtime; #79 across Asia overall.

  #16Music video
• 17

  ILLIT (아일릿) ‘Magnetic’ Official MV

  #17 among Korean-artist videos on kworb Asia realtime; #85 across Asia overall.

  #17Music video
• 18

  KATSEYE (캣츠아이) "Gnarly" Official MV

  #18 among Korean-artist videos on kworb Asia realtime; #88 across Asia overall.

  #18Music video

YouTube Long-form Top 30 — see all →

Sources · kworb Asia realtime chart · TubeBoard creator rankings

• 01

  CORTIS — REDRED

  #1 on the Spotify Korea daily chart.

  #01+1 vs yesterday
• 02

  RESCENE — LOVE ATTACK

  #2 on the Spotify Korea daily chart.

  #02+1 vs yesterday
• 03

  BIG Naughty — Nostalgia

  #3 on the Spotify Korea daily chart.

  #03+1 vs yesterday
• 04

  Jung Kook — Seven (w/ Latto)

  #4 on the Spotify Korea daily chart.

  #04-3 vs yesterday
• 05

  Jimin — Who

  #5 on the Spotify Korea daily chart.

  #05no change
• 06

  aespa — LEMONADE

  #6 on the Spotify Korea daily chart.

  #06+1 vs yesterday
• 08

  HANRORO — 0+0

  #8 on the Spotify Korea daily chart.

  #08+4 vs yesterday
• 09

  RESCENE — Pretty Girl

  #9 on the Spotify Korea daily chart.

  #09-3 vs yesterday
• 10

  Post Malone — Sunflower - Spider-Man: Into the Spider-Verse (w/ Swae Lee)

  #10 on the Spotify Korea daily chart.

  #10-2 vs yesterday
• 11

  KiiiKiii — Pop Off Pop Off

  #11 on the Spotify Korea daily chart.

  #11-2 vs yesterday
• 12

  ATEEZ — BAD

  #12 on the Spotify Korea daily chart.

  #12-1 vs yesterday
• 13

  RESCENE — Deja Vu

  #13 on the Spotify Korea daily chart.

  #13-3 vs yesterday
• 14

  HANRORO — Landing in Love

  #14 on the Spotify Korea daily chart.

  #14+1 vs yesterday
• 15

  BIGBANG — BiiiG

  #15 on the Spotify Korea daily chart.

  #15-1 vs yesterday
• 16

  Hearts2Hearts — RUDE!

  #16 on the Spotify Korea daily chart.

  #16no change
• 17

  HANRORO — Let Me Love My Youth

  #17 on the Spotify Korea daily chart.

  #17+1 vs yesterday
• 18

  ILLIT — It's Me

  #18 on the Spotify Korea daily chart.

  #18-1 vs yesterday
• 19

  Nerd Connection — If I have you only (My love X Nerd Connection)

  #19 on the Spotify Korea daily chart.

  #19no change
• 21

  Hearts2Hearts — Lemon Tang

  #21 on the Spotify Korea daily chart.

  #21+1 vs yesterday
• 22

  TUIDE — SUN KISS

  #22 on the Spotify Korea daily chart.

  #22-2 vs yesterday
• 23

  WOODZ — Drowning

  #23 on the Spotify Korea daily chart.

  #23no change
• 24

  I.O.I — Suddenly

  #24 on the Spotify Korea daily chart.

  #24-3 vs yesterday
• 26

  KiiiKiii — 404 (New Era)

  #26 on the Spotify Korea daily chart.

  #26-2 vs yesterday
• 27

  JENNIE — FALLEN ANGEL

  #27 on the Spotify Korea daily chart.

  #27-2 vs yesterday
• 28

  Woo — We Are (w/ Loco, GRAY)

  #28 on the Spotify Korea daily chart.

  #28-2 vs yesterday
• 30

  Nerd Connection — ‎Good Night Good Dream

  #30 on the Spotify Korea daily chart.

  #30-1 vs yesterday
• 31

  데이먼스 이어 Damons year — yours

  #31 on the Spotify Korea daily chart.

  #31+1 vs yesterday
• 32

  JENNIE — Less than a Lover

  #32 on the Spotify Korea daily chart.

  #32-5 vs yesterday
• 33

  OFFICIAL HIGE DANDISM — Pretender

  #33 on the Spotify Korea daily chart.

  #33no change
• 34

  ENHYPEN — Bloody Paradise

  #34 on the Spotify Korea daily chart.

  #34-3 vs yesterday
• 35

  RESCENE — Runaway

  #35 on the Spotify Korea daily chart.

  #35+3 vs yesterday
• 36

  TAEYEON — Bansanka

  #36 on the Spotify Korea daily chart.

  #36-1 vs yesterday
• 37

  Girls' Generation-HRS — Skibidi

  #37 on the Spotify Korea daily chart.

  #37-3 vs yesterday
• 38

  Jin — Don’t Say You Love Me

  #38 on the Spotify Korea daily chart.

  #38-2 vs yesterday
• 39

  Epik High — Love Love Love

  #39 on the Spotify Korea daily chart.

  #39-2 vs yesterday
• 40

  JANNABI — for lovers who hesitate

  #40 on the Spotify Korea daily chart.

  #40-12 vs yesterday
• 41

  BTS — SWIM

  #41 on the Spotify Korea daily chart.

  #41-1 vs yesterday
• 42

  YENA — Catch Catch

  #42 on the Spotify Korea daily chart.

  #42-3 vs yesterday
• 43

  BOL4 — Please Summer!

  #43 on the Spotify Korea daily chart.

  #43-2 vs yesterday
• 44

  Hearts2Hearts — STYLE

  #44 on the Spotify Korea daily chart.

  #44+1 vs yesterday
• 45

  Hearts2Hearts — FOCUS

  #45 on the Spotify Korea daily chart.

  #45-3 vs yesterday
• 46

  fromis_9 — Vitamin ME

  #46 on the Spotify Korea daily chart.

  #46-3 vs yesterday
• 47

  LEE CHANHYUK — Endangered Love

  #47 on the Spotify Korea daily chart.

  #47-1 vs yesterday
• 48

  NMIXX — Heavy Serenade

  #48 on the Spotify Korea daily chart.

  #48-4 vs yesterday
• 50

  Hearts2Hearts — ICONIC HEART

  #50 on the Spotify Korea daily chart.

  #50-2 vs yesterday
• 51

  TUIDE — GRLS

  #51 on the Spotify Korea daily chart.

  #51-4 vs yesterday
• 52

  RESCENE — Pinball

  #52 on the Spotify Korea daily chart.

  #52-1 vs yesterday
• 55

  Lim Young Woong — Eternal Moment

  #55 on the Spotify Korea daily chart.

  #55-3 vs yesterday
• 56

  Kim Na Young — A Letter For You

  #56 on the Spotify Korea daily chart.

  #56-6 vs yesterday
• 57

  Red Velvet — Surfin' Boy

  #57 on the Spotify Korea daily chart.

  #57-8 vs yesterday

Music Spotify Korea — see all →

Sources · Spotify Korea daily (kworb)

• 01

  오디세이

  released 2026.08.05. #1 by daily admissions (KOFIC ticketing data).

  #01
• 02

  옵세션

  released 2026.09.02. #2 by daily admissions (KOFIC ticketing data).

  #02
• 03

  스파이더맨: Brands 뉴 데이

  released 2026.07.29. #3 by daily admissions (KOFIC ticketing data).

  #03
• 04

  더 드라마

  released 2026.09.09. #4 by daily admissions (KOFIC ticketing data).

  #04
• 05

  이누야샤 극장판: 시대를 초월한 마음

  released 2026.09.09. #5 by daily admissions (KOFIC ticketing data).

  #05
• 06

  경주기행

  released 2026.08.26. #6 by daily admissions (KOFIC ticketing data).

  #06
• 07

  싱 어게인

  released 2026.09.02. #7 by daily admissions (KOFIC ticketing data).

  #07
• 08

  비광

  released 2026.09.02. #8 by daily admissions (KOFIC ticketing data).

  #08
• 09

  딥 워터

  released 2026.09.09. #9 by daily admissions (KOFIC ticketing data).

  #09
• 10

  연옥: 살인마들의 자치구역

  released 2026.09.09. #10 by daily admissions (KOFIC ticketing data).

  #10
• 11

  네 얼굴로는 울 수 없어

  released 2026.09.09. #11 by daily admissions (KOFIC ticketing data).

  #11
• 12

  아가미

  released 2026.09.09. #12 by daily admissions (KOFIC ticketing data).

  #12
• 13

  명탐정 코난: 하이웨이의 타천사

  released 2026.08.12. #13 by daily admissions (KOFIC ticketing data).

  #13
• 14

  오케이 마담2

  released 2026.08.12. #14 by daily admissions (KOFIC ticketing data).

  #14
• 15

  카를로비바리

  released 2026.09.09. #15 by daily admissions (KOFIC ticketing data).

  #15

Box Office Daily admissions — see all →

Sources · MovieChart · KOFIC ticketing data

Sources · GameMeca Popular games

Sources · Harper's Bazaar Korea · Gogumafarm · Preply Slang survey